China'S Infant Clothing Diversified Consumption Has Strong Momentum Of Development.

It has developed rapidly, the market scale has reached 34 billion 800 million yuan, and the average annual compound growth rate is about 17.6%. It is estimated that by 2015, the market capacity will increase to 227 billion 980 million yuan, which will be much higher than that of the clothing market.

In the next few years, infant clothing market will continue to maintain strong growth momentum, and to

The direction of specialization will change and market concentration will continue to improve.

Shang Pu consulting light industry analysts believe that the development of China's infant clothing market has strong characteristics in two aspects: on the one hand, China is in a period of rapid economic development, and the purchasing power and purchase intention of consumers are greatly enhanced.

On the other hand, China's family planning policy has made the typical structure of urban families 4-2-1, and a child has become the focus of three families, grandparents and grandparents.

With the growth of "after 80" as the main body of new born parents, the consumption potential of Chinese infants and young children will be further stimulated.

With the remarkable improvement of China's consumption ability and the multiple cares of the only child, the increasing number of businessmen realize that the potential of this group is enormous.

China's infant clothing, cotton and daily necessities enterprises will continue to maintain a relatively fast growth trend. It is estimated that by 2015, the market capacity can reach 227 billion 980 million yuan, and the average annual growth rate in the next five years will be about 17.6%.

According to the "2012-2016 year Research Report on Chinese baby clothing market" released by Shang Pu consulting, retail sales of infant clothing show

In addition to shopping in department stores, brand stores, baby products stores, large baby chains, consumers are gradually accepted by the consumer, and there is a rapid growth trend.

With the continuous development of the market, consumers have accumulated effects on brand cognition. Consumers' ability to pay is rising, and consumer preferences for brands are also increasing.

Rich experience in industry.

The high infant clothing brand will benefit more, and the brand effect will become more prominent.

The development of infant clothing market in China will be more robust in the future.