Zhu Xianggui, A Shoe Maker, Is Like A Spring Breeze.

Founded in 1977, the company is now a national large enterprise, the leader of the national shoe industry, and the director of Specialized Committee, the national leather shoes and tourism shoes company. The group has 7 member enterprises and 48 sales branches. The existing staff of 11000 people, including 1508 large, secondary school students and scientific research personnel, the company covers an area of 4 million square meters, with a net assets of 530 million yuan; Sam Da brand has been registered in nearly 20 countries and regions, 42 categories of trademarks, is the first Chinese well-known trademark in the leather shoes industry, the value of the trademark has reached 2 billion 842 million yuan, and has entered the ranks of 20 famous brands in the whole country.

Zhu Xianggui, male, born in April 1949, is currently chairman, President and Secretary of the Party committee of Jiangsu sun Da group limited. 2000 national labor model; 2003 Jiangsu provincial government "Jiangsu environmental image ambassador"; 2004 Jiangsu provincial Party committee and the provincial government "outstanding private entrepreneurs"; 2005 national unity and progress of advanced individuals. The fifteenth and sixteen major representatives of the party, the master of entrepreneurship in Jiangsu province.

Zhu Xianggui was born in a rural family in Jiangsu, and his father died early. It was his mother who pulled him up. After dropping out of school in the turbulent times, he first substituted in village run primary school and later worked as a worker in a county brick and tile factory. In 1977, Zhu Xianggui resigned and returned home and set up a pen in the cattle pen. leather shoes Factory.

At the end of 1985, the profit of the small factory reached 2 million yuan, and many people had the idea of keeping the booth. In the early 90s, the cause was expanded. Zhu Xianggui used a large number of outsiders. The town people felt that their seats were occupied and their interests were stained. They secretly bred xenophobia and complained about Zhu Xianggui. In the election, they did not deliberately vote for Zhu Xianggui. Next is the social pressure caused by debt expansion. From 1986 to 1992, the bank reached millions of dollars every year to expand the scale of production. Some people in the society began to worry about it. Some leaders also doubted the operation of the company. Zhu Xianggui is under tremendous pressure, but he believes that if the company is done well, the rumors will be destroyed. The three is the risk of converting tangible assets into intangible assets. In 1995, Liu Xiaoqing was asked to advertise for CCTV by CCTV, and many people did not understand it. The factory insiders feel that 6 million yuan is pure profit, and it is better to distribute workers' money and sweat to advertising. But Zhu Xianggui knows the taste of producing cards by means of cards, and 6 million yuan is not a decimal. After thinking about it, Zhu Xianggui didn't close his eyes for three days and three nights, and finally signed his name on the advertising agreement.

In April 1997, the State Administration of industry and Commerce decided that the trademark of the company was known as China's famous trademark. The news came that Zhu Xianggui could not help but shed tears of excitement. In October of the same year, Zhu Xianggui was elected the 15th National Congress of the CPC. The succession of happy events did not make Zhu Xianggui feel relaxed. He felt the pressure on his shoulders. Zhu Xianggui told all the staff members: "the people of the sun want to take a place in the international arena, and we must do something to revitalize the national shoe making industry. We are doing too little."

Wisdom is like spring.

Zhu Xianggui's wisdom is a kind of great wisdom, simple and unsophisticated but deep and old. Wise and not too smart, this is Zhu Xianggui's view of wisdom. Zhu Xianggui will go all out to achieve the long-term strategic objectives of the enterprise. In 1990, Italy was ready to cooperate with the shoemaking enterprises, and the Italian side put forward very harsh conditions for cooperation. The chief executives of finance, management and marketing reckoning together, and all agreed that the cost of cooperation was too high to be done. Zhu Xianggui listened silently, and finally asked, "Italy's shoemaking level is at least 20 years ahead of China, shortening the gap of 20 years at a time. Do you think this price is big or small?" Then Zhu Xianggui proposed that Sino Italian cooperation would be a long-term strategy of the company. At present, a 4 square kilometre Sino Italian Cooperative Sanger Industrial Park is in full swing.

Contrary to conventional thinking is a major characteristic of Zhu Xianggui, his decisions are often unexpected, but the development of things often proves his correctness. In 1986, the state implemented rectification and control, tightened monetary policy, and discontinued a number of projects. The bank president said, "no one is willing to take the loan now." But Zhu Xianggui said with all sincerity, "I want you to give me as much as I want." People abandoned and took him. He took the enterprise scale to the top of the industry in just a few years. In 1993, the first shoe king evaluation, the quality inspection personnel of China shoe Research Institute should come to inspect the quality of leather shoes. Some comrades put forward a thoughtful reception plan and prepared a special batch of shoes to be inspected. But Zhu Xianggui shook his head, ordered him to go up and down, cancelled the arrangements, and let people casually check. When the inspectors came, she opened all the doors and allowed them to make random checks at the workshop, warehouse and sales point, so that they were well qualified. Back in Beijing, these people spoke highly of Sunda and became an important supporter of Sunda's top shoe king. From 1996 to 1997, all kinds of shoes on the market dumped all over the market, and demanded that the sales promotion of Shen Da be adapted to the market. Zhu Xianggui, however, stood up to the pressure and "resolutely discounted". He said: "market competition will surpass the low level of price competition, and we have to create an edge in product and cultural innovation". New products have been launched by sun Da, creating good brand names, Renault and other brands. As a result, the market price war of leather shoes is surging and surging. Sales of discount brands decreased significantly, while sales increased steadily. In 1997, the market share of the National Mall reached 31.9%.

Virtue is like spring breeze.

Zhu Xianggui has a high prestige in cedar. This prestige is not due to Zhu Xianggui's power to reward and punish, but because of the charming personality of Zhu Xianggui's good and sincere nature.

In 1999, an orphan named Jia Liuyong wrote to Zhu Xianggui, reflecting that he had no money to study in the University and hoped Zhu Shushu could pull him in despair. Zhu Xianggui felt uncomfortable when he read the letter. He personally replied to the boy, encouraged him not to be discouraged, and took him home, bought him new clothes and sent him to school. Now Xiao Jia goes back to Zhu Xianggui's home on vacation. After this, Zhu Xianggui talked about this matter at the meeting of the group leaders. He said that these people also came from poverty and should give more warmth to the poor children. He suggested that leading bodies should take the lead in donating money. A lot of people shed tears, immediately pledged, more than ten thousand, less than one thousand or two thousand. The middle-level cadres of the group later moved to hear this and were deeply moved and volunteered to donate money. At the end of 1996, the financial support fund was set up by the group. It raised 1 million yuan in that year. In recent two years, more than 30 students have been funded by the University.

Zhu Xianggui's generosity also showed kindness to those who had left him. In 1992, several cadres took a group of workers to leave Santi, and started a new leather shoe factory. Zhu Xianggui felt very heavy, but he did not stop it. Even after they had imagined how to do it, A few years later, these people were losing money and debts, and some of them were desperate and wanted to come back. Hearing this, Zhu Xianggui trustees to welcome the letter. After returning, Zhu Xianggui arranged their work to repay their debts, and regarded them as the wealth of the enterprises.

There are more than 10 government cadres in the group. They have arranged for them to take part in the exercise in 1 years to 2 years, but most of them are left behind. They commented Zhu Xianggui on the outside: "Zhu Xianggui is an enchanting and irresistible person, and we are unconsciously absorbed by him."