Olympic Clothing Is Cold Due To The Poor Consumption In The Domestic Market.

London Olympic Games will be held soon. With this grand event, many businesses will introduce new ideas and strive to seize the Olympic business opportunities and make a big profit.

But unlike previous Olympic Games, many Olympic themes this year.

The degree of concern has plummeted, and part of the design has been ignored.

In the sports brand sales area of the mall, the author found that the degree of concern of different brands is different, and the related products are different.

Like the first-line brand ADI and Nike, the action is not very big.

Nike's salesperson told the author: "the Olympic theme T-shirt designed for China, the United States and the United Kingdom is on sale. But for the special campaign, there are few new products available for the men's basketball team."

In ADI's special counter, I learned that in addition to the upcoming launch of the Olympic small gift activities, there is no introduction of the series of Olympic products.

Compared with foreign brands, the domestic first-line brands are very much concerned about the Olympic Games. Like Lining, they launched a series of "hero salute" Olympic Games products last month, and launched the "Zhalong" Olympic series shoes earlier this month, but the Olympic products have no corresponding promotional activities for the time being.

Near the Olympic Games, most brands seem to have failed to enter the Olympic Games.

It is understood that Anta is a partner of the Chinese Olympic Committee, but the Olympic clothing is limited to only a few T-shirts with Olympic elements.

Store sales staff said: "new clothing is 25% off, there may be related promotional activities during the Olympic Games."

"Like the 2008 Olympic Games, when it comes to the Olympic limited edition, many people will rush to buy it, but this year, no one else will ask, but almost no one will pay for it.

Ordinary Olympic Series sales are also general, unlike in the past there will be panic buying or missing goods.

Lining brand store sales staff said.

Zhang, the head of Nike, told the author: "because the Olympic Games in Beijing in 2008, domestic consumers are very excited and enthusiastic. Our businesses also attach great importance to them, so sales are particularly good.

And the Olympic Games in the UK, the enthusiasm of domestic consumers will definitely decline, our business has long been predicted, so the products launched for this node are not many.

Mr. Zhao, a brand agent for special sports, said that no consumer would go to a sports brand shop specifically for the purchase of Olympic merchandise, mostly because of the new product listing.

Any brand of a series of products will go through a process of listing. If we only invest in the market without supporting propaganda and promotion, the product will be cold.