There Are Nearly 10000 Sellers Who Fail Or Close Down Every Day In Taobao.

Young Taobao sellers "overwork" reflects the hardships of online shop entrepreneurs. 23, reporters learned that Taobao daily outage or closing the number of sellers nearly 10000, business pressure mainly from customer complaints and platform violation punishment.

According to a report released by the China Electronic Commerce Research Center, Taobao has about 6000000 registered sellers, and nearly 10000 new registrations are registered every day. The main pressure of shop operators is customer complaints and Taobao penalties.

A man once worked in Taobao. Women's wear Miss Liu told the reporters that she used to open shop with her classmates when she was in University, but she only gave up in a year. "It takes more than 15 hours a day to stay in front of the computer. Every two weeks, we go to the wholesaler's warehouse to pick up goods and stock. We need to take pictures and make maps on weekends. We need to maintain our website, deliver goods and do after-sale services. Almost 1-2 nights a week. " Liu Xiaojie said, even so hard, the monthly sales are not high. According to her introduction, because there is no promotion of any shop, the average monthly running water is only 3000 yuan -4000 yuan, with a profit of only a few hundred yuan. "In the end, it was too hard to clear things up and turn off the store."

China's e-commerce complaints and rights protection public service platform monitoring data showed that the platform received nearly 100 thousand complaints from e-commerce users last year, including 52% of online shopping, and Taobao sellers became the most users complained.

In the industry view, besides the normal complaints caused by the quality and service problems, malicious complaints and bad reviews also account for a large proportion. "Because the user evaluation directly affects the reputation level of the online store, the seller attaches great importance to the evaluation. Therefore, there are also some "professional judges" who are blackmailing the small and medium-sized sellers to make their own competitive environment worse. Insiders said.

In addition, in order to regulate spanactions, Taobao set detailed rules for buyers and sellers. Some sellers say that in their view, rules protect consumers better than sellers, which can lead to a decline in store reputation. The rule changes often make the seller unprepared. Last year, Tmall's sudden increase in price also reduced the sense of security of businessmen.

China Electronic Commerce Research Center analysts believe that online operators need integrity management on the one hand, strictly abide by the rules of spanactions, and on the other hand need to participate in professional managers training, specialized operation. "Brutal price war will inevitably lead to the survival of the fittest, accelerate the industry shuffle, and at the same time, will increase the entry threshold of the industry. A large number of small and medium sized B2C businesses lacking in financial strength have been eliminated and spread to Taobao online stores. As the price advantage has gradually shrunk, the online shops' living space is virtually shrinking." Analyst Yao Jianfang said.