Exploring The Secrets Of "Advanced Customization"

If there is a fashion like a dream, it must be Haute Couture. But the meaning of this "high fashion" is definitely not the kind of street shop that is now bold enough to declare. The real "high fashion" is the highest state of fashion, and it is designed to display the designer's concept. clothing Because the sales volume is very small, business meaning can be ignored. The only criterion to evaluate it is beauty.

Every year in January and July, the French high fashion industry will launch its own advanced fashion show. The fashion designers of the world, with the help of top craftsmen and plate makers, spend countless hundreds of hours of sewing and decorating hundreds of hours of fabric and jewelry. No wonder women who wear high fashion clothes are just like putting dollar bills on their bodies.

Around one thousand or two thousand people around the world sell advanced custom fashions, including royalty princess, financial magnate, film star. Since the customer base is relatively fixed, almost every old customer has his own mannequin and adjusts regularly according to his physical shape. Because of the high cost, the price of each set of high-end custom dress is also considerable. The minimum price for a daily set is about twelve thousand dollars, and the evening dress is about forty thousand dollars. Each set of clothes needs six fitting tests, and each suit has its own name. In short, these dream clothes symbolize wealth and status. Every year, Arabia's oil tycoons always buy a lot of high quality custom clothes for their group of concubines. Although these boudoir are always wrapped up like a dumpling when they go out, these things make their vanity feel great satisfaction.

Speaking of the concept of advanced custom dress, we have to mention the "father of fashion" Charles Fred Voss (Charles Frederick Worth). Before nineteenth Century, tailors only tailored the dress according to the requirements of customers, which was purely the idea of copy customers. It is worth introducing the concept of design to the fashion industry. In 1858, he opened the first high quality fashion store tailored to customers in Rue de la Paix seven, Paris. He sewed his name on his clothes. Besides the literal meaning, he also symbolized that the work came from his own handwriting. Since then, advanced clothing has entered modern life. Later, Poiret, Chanel, Vionnet, Fortuny, Madame Gres, Patou, Rochas, Dior, Yves Saint Saint all carry forward the essence of high fashion design. Because the previous mechanization production is not in place, people wear clothes mainly rely on customization, Haute Couture is quite similar, so the top level of customization has also been brilliant.

However, the rolling tide of the industrial revolution took away all the complicated and manual things, and pushed the high fashion to the end. The position of high fashion is gradually replaced by ready-made clothes. Because fashion has influenced the whole French economy many times, the French government has some bias towards the high fashion belt. Since high fashion can not compete with the commercial value of ready-made clothes, it is better to pull it to the height of art. Since 1945, the French government has set a series of clear guidelines for haute couture. Until now, only twenty companies have the right to produce high-end fashion: Christian Dior (micro-blog), Chanel (micro-blog), Balmain, Carven, Christian Lacroix, Emanuel Ungaro, Givenchy (micro-blog), Guy, Dan, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong, Macao, China, Hong Kong, Macao, China, Hong Kong, Macao, China, Hong Kong, China, etc. {page_break}

But no more beautiful works of art can be eaten by wind and dew. Besides, high fashion is a luxury art. What is more helpless is that the advanced custom fashion is France as the symbol of the world fashion center, and has abandoned this advantage. What qualifications do you have for France to stay in the position of the fashion world boss? So in recent years, "high fashion has died" (in fact, the voice of "France step down!") is becoming louder and louder. But high fashion will not just sit there and start looking for development in crisis.

Young and peaceful people become a new trend. The major brands tried to get rid of the original style of posing and began to show their affinity to the small town people. Chanel, Christian Dior, Givenchy and other major brands have been evacuated from the Le Louvre museum show, closer to the audience's performance. The performances of the models were also removed from the original sense of expression and more natural. This year's rock and roll style, which is popular in the high fashion show, reflects the attitude of high fashion fashion to face popular culture.

The addition of fresh blood has also booed the advanced custom fashion. With the help of many talented makeup artists and Philip Treacy, a new generation of designers, the new generation of designers has given high fashion a strange and dramatic new feeling. CD, Givenchy, Guy Laroche successively hire young people to join. Jean Paul Gautier and Thierry Mugler, known for their grotesque and unruly style, are not losing their personal style while adhering to the essence of advanced custom fashion. New Adeline Andre, Josephe Thimister and Ocimar Versolato have created a new and simple style for high fashion. The addition of Foreign Legion such as Versace and Valentino (micro-blog) brings a lot of exotic customs to Haute Couture.

On the other hand, when determining the sales volume of high-end custom clothes is really incurable, brands begin to explore the by-products of Haute Couture. Clothing series, perfume, cosmetics, bags, accessories... All products, brand logo, are more eye-catching, so that those who admire the high-end custom fashion but can not afford to feel shy can enjoy the top enjoyment of top brands.

Sometimes it's worth it to spend so much energy and money on a piece of clothing. It's worth it. It's worth it. As long as we look at the annual high fashion show, we know that every year, though some old brands are exhausted, there are still many new people joining in this war.