Analysis Of Matters Needing Attention For Garment Manufacturers To Create Brands

In recent years, clothing Foundry Enterprise Encountered multiple difficulties, foreign trade or domestic sales pressure, raw material prices, resulting in labor-intensive foundry business profits have been seriously squeezed, more and more limited living space, walking hard. As a result, many clothing enterprises played the banner of eating their own meals and earning their own money. Whether to make a brand or how to make a brand becomes the problem of the OEM boss thinking day and night. The transformation from foundry to brand creation and sales; from the past orders to the quality control, compression cost profit change to create value through the brand, it can be said to be a new field, therefore, if the understanding of the brand is not in place, the preparation is not enough, it is likely to lead to the next step by surprise.

The success of an enterprise needs a lot of reasons, but failure is only a fatal mistake. Due to more than ten years of practical experience in the industry, the author has been approached by large and small business owners, and the boss of garment foundry enterprises is a typical category. They often neglect some problems and commit some low-level mistakes in the process of creating brands. The author summarizes his points for attention. the five commandments And encourage the vast number of people in the industry.

　　 Take a commandment for granted.

In the past 30 years of rapid economic growth in China, garment processing trade has been developing rapidly, and it has maintained a growth rate of over 10% for 10 consecutive years. Many young and talented manufacturers of garment foundries have made great achievements in the world, and have made brilliant achievements in the eyes of others. Just because of the past glory, the concept of entrepreneurship is already something in them. Is it just a brand? Ambitious boss is not afraid to face today's transformation.

But there are two sides to everything. Because of long-term roots in the field of OEM and export, there is not enough attention to the domestic clothing market, and the focus of operation is mainly on order acquisition and production management. When it comes to other aspects such as brand promotion, market sales, after sales service and so on, the manpower, material resources and financial resources that need to be invested are often not accepted by ordinary enterprises. Therefore, if the state of mind and ideas do not change, enterprises will often misestimate their abilities and resources, and if they are faced with difficulties, they will fail.

　　 The two commandment is too high.

Many garment manufacturers who are doing the customary contract decide to create a brand. The whole process of decision making is often casual and contains a lot of perceptual components. The boss likes to rely on his own experience to point out his ideas and think with his past orders.

Highly valued upstream suppliers and big customers, but they are slow to respond to the domestic information and trend trends. They are very critical about their inherent production capacity and quality. They are often concerned about the innovation capability within the enterprise, and the team members are accustomed to speaking and listening. Therefore, a business owner must have a long-term strategic vision and a market strategy that can be implemented.

　　 The three commandment is too loose.

Because of the lack of experience and talent accumulation in the creation and management of the brand, the owner of the garment foundry company can not conquer all of them. He usually invites all kinds of heroes to take up important positions in all departments of the enterprise.

Depending on the external force, this is true, but some business owners are interested in creating a space for these elites, and like to be a shopkeeper. Many times, however, the success of brand management is rooted in the top decision-makers of enterprises. Especially in the early days, the boss's participation is beneficial to the rapid decision making and heading control of the enterprise. Because the real strength of professional managers remains to be verified, it is not always easy to get accustomed to the business philosophy and ideas of a certain category and enter different industries or fields, and they may not be able to fully understand the boss's brand undertaking. Without authorization, "rule by doing nothing" often turns into "inaction without treatment".

　　 The four commandment is too hard.

China is a big manufacturing country, and its spirit of hard work is well deserved. But all this is quietly changing, and we all want to gradually break away from the label of "manufacturing" and move towards the road of creating brand. From a certain point of view, brand is "virtual", and consumers buy a lifestyle or emotional sustenance. Therefore, the boss of garment foundry enterprises needs to jump out of the pragmatic production mode in the past, learn the combination of virtual and reality, create a virtual and powerful emotional atmosphere, and add to their products or services.

When buying clothes that suit their customers, apart from paying attention to the fashionable style and excellent quality, consumers will also consider whether their brand idea and temperament conform to themselves and highlight themselves. grade 。 It can be seen that the majority of costume OEM bosses, while maintaining a good tradition of pragmatism, must adjust their traditional input-output calculation methods and invest more in filling emotional vacancies in consumers.

　　 The five commandment is "sexual urgency".

When apparel manufacturers are determined to invest resources and create brands, they tend to have lofty aspirations. First, give the boss his courage, and second, he can inspire the team and unite the people. This is not wrong, but in the specific operation, many garment enterprises like to make ambitious development goals. It seems as if they do not set a goal similar to "three years leading brand of the same category".

But in fact, the growth and development of a brand has its inherent laws and requires a process of interaction of various factors. And creating brands for many OEM enterprises is no less than re starting business, often in resources, talent and strategy. This requires a lot of bad environment to experience grinding and polishing, so that the brand can gradually grow on the track of healthy growth. Too eager to pursue success will only lead to spending money without rules and incoherent movements. At first, the momentum is like a rainbow. When a setback comes, it will be confused and frustrated.

Once the garment manufacturers are determined to make brands, the links that need to be considered and changed are greatly increased. We need to keep pace with the times and be good at changing the mindset. We need more markets. We need strong marketing teams. We need more emotional media, agents and consumers. We need extraordinary patience and perseverance. Are you ready, boss?