The Theme Of The 21St China International Fashion Expo Was Released Yesterday

In Beijing in March 2013, China International Garment Expo (CHIC) will join hands with China's clothing industry and brands to set sail again. CHIC 2013 will "strengthen" the comprehensive quality of the exhibition through reasonable exhibition area planning, cutting-edge fashion leadership, the application of information technology with full sense of science and technology, cross-border interaction of multi field resources, and in-depth service plans for exhibitors and visitors.

"Strengthen yourself"

Especially in recent years, each session has 100000 square meters of exhibition area, more than 100000 professional visitors, exhibitors from more than 20 countries and regions, and more than 1000 brands have participated in it... It has established CHIC's position as the largest and most influential professional clothing brand exhibition in Asia.

Combined with current China clothing As for the current situation of the industry, the sponsor put forward the core idea of holding exhibitions with the theme of "refining" when planning CHIC 2013. The relevant person in charge said that on the road to the goal of becoming a textile and clothing power, China's clothing industry has made great progress, and has become an important link in the world textile and clothing industry chain with the image and status of "industrial power". At the same time, the slow pace of global economic recovery has put pressure on Chinese garment enterprises on the "journey to become a powerful country". For a while, inventory backlog, rising costs, declining exports, the impact on the local market and other adverse factors hit head-on.

In the face of "growing pains", rational vision and thinking are crucial for Chinese clothing brands. Therefore, CHIC 2013, with the theme of "refining", calls on enterprises to further strengthen the endogenous power of enterprises, "refining" the core value of the brand, to adapt to the changes in market demand in the new era, to create new advantages for the brand development of China's clothing industry in the international economic competition, and to base on the commanding heights of the industrial value chain by concentrating on stabilizing the market, doing a good job in products, doing new models, and making real innovations.

It can be said that CHIC 2013 will be a process of re examining and improving oneself. It will take another solid step forward by deeply tapping the endogenous power of its own growth, building new development advantages.

Look inward and tap the endogenous power of the exhibition

In 2013, the exhibition area of China International Clothing Expo will reach 100000 square meters. CHIC 2013 will, as always, reasonably plan the exhibition with the goal of "friendly experience, expectations and win-win". The organizer said that, compared with the 2012 exhibition, it is worth emphasizing that CHIC 2013's exhibition concept has undergone an important change. Instead of blindly pursuing the expansion of the exhibition scale, it has meditated on its own sustainable development, and realized the presentation of business opportunities and exhibition experience.

In addition, the new changes of the new CHIC in exhibition area planning, cutting-edge technology application and service quality will also bring exhibitors and visitors a different on-site experience.

In terms of exhibition area planning, CHIC 2013 cancelled temporary exhibition halls and focused on upgrading the quality of the main exhibition halls. Through the planning of eight theme exhibition halls, including men's clothing, women's clothing, leisure clothing, children's clothing, leather/fur, down, fashion accessories, overseas exhibition groups, the setting of functional areas such as high-quality comprehensive business areas and leisure areas, as well as the comprehensive display of dynamic and static brand clothing, the professional level of CHIC International Clothing Trade Fair is highlighted.

In a series of adjustments, the designer gallery will be moved to the corridor, presenting CHIC's "pure design" with a new theme and form. At that time, the "CHIC · Pure Design" theme exhibition will be staged with a new concept and form, which will better show the strength of Chinese designers, promote cooperation between brands and designers, and shape it into the finishing touch of CHIC 2013.

In addition to the above changes, CHIC 2013 will focus on the application of cutting-edge technology during the exhibition. Introduce cutting-edge resources to create on-site activities and areas, make the exhibition a platform for the latest cutting-edge technology display and release, improve the audience experience and cross-border inspiration, and convey the leading attitude of CHIC 2013... And through the introduction of "informatization" means, provide efficient and fast exhibition informatization services through CHIC official website, CHIC Weibo, SMS, E-Newsletter, CHIC-APP client, etc, It is a good start to realize the "comprehensive informatization" of CHIC 2013.

At the same time, CHIC 2013 focuses on cultivating professional service teams in value-added services, providing personalized services and high-end services to exhibitors, and contracting high-quality service providers to comprehensively upgrade the exhibition service system. It is worth mentioning that CHIC 2013 has launched a new "Service Plan for First time Exhibitors", which provides three-dimensional service plans according to the needs of first time exhibitors, including preferential service packages, one-stop ground service, and exhibition consultation.

CHIC 2013 is not only the beginning of China's garment industry to start to focus on "refining", but also a new starting point for CHIC to move towards stable and sustainable growth. The organizer said that the progress and adjustment of CHIC 2013 are all aimed at creating a new exhibition atmosphere for exhibitors and visitors, expanding the efficiency and harvest of participation, so as to comprehensively enhance the brand exhibition value of CHIC.

Over the past 21 years, CHIC, which has grown side by side with China's garment industry, has always been a loyal partner of many brands. At the time of entering the third decade of development, the sponsor expressed the hope that CHIC would "serve in depth" the brand enterprises with friendly exhibition experience, huge business functions and influence, work together to build the brand's core competitiveness, meet challenges and achieve win-win results.