Leather Fashion Designer Versace

Versace, born in the southern city of Italy in December 1946, was nurtured by its mother since childhood. At the age of 18, she studied clipping with her mother. After traveling to London and Paris, she studied fashion. At the age of 25, she came to Milan, Italy fashion capital.

In 1978, he founded his own clothing brand "Versace" and became famous in 80s.

His

Fully embodies the enthusiasm of the Italy people, known for its gorgeous and modern sense, and has won international fashion design awards.

In the 25 years of fashion career, though he has been criticized for being too bold and sexy, he is not only always at the forefront of the trend, but also has become an important part of modern fashion history because of his deep knowledge in culture, music and art.

Today, Versace's luxury villas in Miami are deserted, and people can only recall the footsteps of the great master through those colorful fashions.

First of all, Versace broke the 70s fashion design for the upper class consumer, regardless of the popular trend of imprisonment.

In the past, fashion design, especially women's clothing design, was aimed at wealthy consumers and ordinary people were not familiar with it. Therefore, some so-called "brand names" were mostly "kept in the boudoir but did not know".

Versace's most famous feature is that it can capture and utilize the spirit of the times in a timely manner and boldly integrate modern fashion consciousness into professional fashion design, so that the high and low grade culture can be combined naturally and harmoniously.

For example, the men's suit designed by him is a traditional masculine fashion, which focuses on the beauty of the body's lines. His clothes are made of metal, plastic and other materials, combined with popular art forms such as rock and roll, so as to form their own unique design style, and also become the object of many people's imitation.

Using celebrity effect to open up the market, making the fashion industry the focus of global attention, is another major contribution of Versace.

Versace pays great attention to fashion publicity. He pioneered the production of a number of supermodels, and put millions of dollars into the fashionable fashion show, laying a modern fashion show mode.

His fashion show is full of dramatic effect, and every exhibition can be said to be a stage play that he has composed himself.

Versace also makes full use of celebrities like celebrities, movie stars and other celebrities to advertise for fashion shows. Pop stars such as Alex Clapton, Elton, John, sting and so on are specially recording music for his fashion show. Madonna also appeared on the T stage as his model, thus making the brand fashion through the wide spread of the media to really enter the life of ordinary people.

Behind Versace is a large fashion kingdom with an annual turnover of US $1 billion. Its prospects are naturally attracting attention.

Today's fashion kingdom is often built on the basis of designers' personal prestige and talent. Once the soul of the designer is lost, the whole company will undoubtedly suffer a great deal of influence. In the past, some famous brand fashions, such as Anne crane, Perry EIS, and so on, gradually disappeared because of the death of the designer.

But the opposite is not unusual.

For example, the French brands such as klestin, Dior, gvan van hee and GUCCI in Italy are coming out of the bottom line and creating outstanding achievements under the helm of the new generation of designers.

Versace's company not only produces expensive fashions, but also produces clothing, sportswear, jeans, perfume, small leather products, umbrellas, porcelain, home decorations, and a series of related products.

Versace's "Medusa" trademark, with all these products appearing in hundreds of stores and sales outlets around the world, is deeply loved by Versace fans. Even Princess Diane is also a loyal customer.

Versace's brother and sister have been his left and right hands for many years, playing with him all over the world. His brother Santo is the managing director of the company. He has made remarkable plans for the company's development strategy and marketing means. His sister Donna Tara has been involved in the design work for a long time. Versace's second line brand "Versus" and the perfume "blonde girl" are designed by her hand.

These are the advantages for Versace's fashion companies to continue.

After Versace was killed in Miami, its remains were cremated locally, and his family brought ashes to Italy for burial.

On the evening of 18 and 22, more than one thousand Versace's friendly friends and his fashion lovers held a memorial service in Miami and Milan churches respectively.

Meanwhile, shopping malls in all parts of the world have launched a fashion craze for Versace. Many of these brands have been snapped up at the counter, and sales have surged by more than 50%.

Perhaps these messages can be a relief to the master's spirit.