Secrets Of Women'S Clothing Business Success

Women's wear has never been practiced.

China

After more than 20 years of baptism, the industry has gradually matured, and the rise of designer brands has injected a strong stimulant for the development of advanced garments and Chinese women's wear brands.

At the same time, women earn money well, so whether they are in the international market or in the domestic market, women's clothing brands are the largest group in the clothing industry.

Therefore, in this era of Chinese women's wear brand separation, the Chinese women's clothing industry is striking for the best.

However, for Chinese women's clothing brands, most brands fail to succeed and fail.

Look at the present stage of China's domestic women's clothing market. Apart from white-collar, exception and other limited brands, they are fighting hard in the surround of "foreign devil" and expanding their sphere of influence one step at a time. Only some women's clothing brands in Shenzhen, Hangzhou, Guangzhou and other regions are expanding base areas. More women's clothing brands, such as "Ouyang grams" and so on, serve as the supporting role of the market. Those who want to learn Yue Buqun and Lin Ping's sword to practice the "sunflower collection" are almost defeated.

Look at the "foreign devil" in the Chinese market, and most of our women's clothing brands are in the corner of the market, drinking the leftovers in the cracks of various forces or enjoying the meat broth with several fat pieces inside. Why?

The death point of women's clothing management

In an interview with reporters, it is found that there are three biggest shortcomings in the domestic women's clothing industry, and these three shortcomings are just the dead points of heroes. If they do not try to fill them, they will surely become stepping stones for the elite in the arena.

A lot of women's clothing brands regard subjective wishes as objective realities, and find the so-called advanced inner strength method, closed doors and hard work, trying to practice "solo nine Swords".

Many women's brands focus on what they do, not much about what impact they will have on consumers or customers, and less about the impact on consumers or customers when things are done.

The effect of many brands on the implementation of certain plans can not be explained in detail, but is ambiguous.

For example, most brands know that one of the important goals of brand building is to enhance brand image. But after action, which aspect of brand image has been promoted, it is often unknown.

A lot of women's clothing brands are hard working, but they all know the importance of brand culture construction.

Italy fashion representative fashion inheritance, French dress representative romantic elegance, American dress representative bold and bold, and what kind of culture do we Chinese clothing represent? From the name alone, its name is a race of poetry, but the core is a competition of one hole, you are "fashion", he is "personality", then your fashion and personality are interpreted by what? Is it just a mouth?

Many brands are aware of the importance of improving their popularity, but also attach importance to the establishment of a unique brand image, but the result is not effective.

When we close our eyes and recall our domestic brands, we can know which products are produced by many brands, but we can hardly tell them what their characteristics are, and even it is difficult to give it a nickname or nickname.

Lacking of innovation ability, it is difficult to mold the difference between oneself and other brands through product innovation, technological innovation or marketing means innovation, and create their own leading brand image.

This is almost the problem of all brands, and it is also the driving force for Chinese brands to move towards the world.

This era is an era of individuality. There are great differences in dressing and dressing among new white-collar workers. However, throughout the Chinese women's clothing market, most of the high-end brands in China are similar in design.

In this way, will consumers buy it? Since it is the same style and same proposition, why do I have to buy your brand product?

Women's clothing brand martial arts tips

From the level of brand development in China and the actual situation, some other brand building experience is still worthy of reference and reference for women's clothing brand.

First, attach importance to the choice and molding of brand personality image.

For example, the United States has chosen Jay Chou, the spokesperson of the popular star, to complement the advertising campaign which is consistent with Jay Chou's personality.

Like China Mobile, through the "I can" campaign, China Mobile has established the image of "success, excellence and honourable", thus winning the high-end customer market.

Second, strengthen cognition and accumulate internal force.

You can see that in the novels of King chivalrous, most of the Wulin masters are white and they are not only strong in martial arts, but also strong in internal strength.

On the contrary, those young people can also be masters of martial arts with some opportunities and coincidences.

Then, is it necessary for our women's clothing brands to be practical and practical, or to be speculators?

With the rise of planning companies and consulting companies in recent years, some so-called experts claim that they have plans to revive life, event marketing, celebrity endorsement, advertising bombing...

And so on.

It is true that with the support of huge funds, some brands have become famous brands.

However, it has been said ten million times. Brand names are not brand names. Only the initial brand recognition and sales network are not enough to show that they have entered the list of first-class brands.

On the contrary, predatory brand development will bring a lot of problems to the company -- cross regional goods fleeing, empty brand connotation, frequent closure of franchisees, and backlog of inventory.

Wait.

As an entrepreneur who really wants to be a brand, it is the best way to achieve the brand by building a solid store and practicing hard work.

Through speculation, advertising bombing, the support of several experts, and several "explosive" planning cases, they reached the levels of CD, CK and LV. That is simply a silly dream! Therefore, the brand management of women's clothing should start from three angles: "steady, accurate and skillful". With the value of brand as the core, the consumers' awareness of brands should be continuously strengthened, and brand accumulation should be progressively and step by step, in order to achieve a profound internal force and become a top ranked brand.

Don't you see that the top international clothing brands are only experiencing the rainbow after all the vicissitudes of life?

Finally, leading the trend, rather than following the trend, of course, this is very difficult, but if you do not try, then you will never practice Yang Guo's "dull soul" and "alone Gu Jiu Jian" and so on.

Mr. Lu Xun's "bringing ism" really inspires a group of Chinese people who are good at imitation and plagiarism, but they are not good at thinking and not good at summarizing.

So, "bring" into "stealing", leading the trend to follow the trend.

Objectively speaking, the design level of the clothing industry in China is much worse than that in Europe and America. But in recent years, the Korean dress that has swept China has been a wake-up call for us. Why did the little brother who was like us and the butt behind Europe and America in the past few years become a big brother in the international garment industry in just a few years? The reason is very simple. Apart from the strong support of the national policy and the unique national culture of Korea, the designers in South Korea have been thinking in imitation. They have dialectically taken and rationally chosen, and gradually started the original fashion style from the national culture and the international trend.

So they succeeded, but we still couldn't take off the copied hat.

For our country, both the Shu culture in Sichuan and the water culture in Jiangsu and Zhejiang provinces provide natural resources for our design ideas.

However, we always feel that wild flowers are more fragrant than flowers at home, but they do not think deeply about their own clothing culture while they worship foreigners. But this is why Chinese cheongsam is widely spread in the world, but it can not form a trend.

Therefore, the Chinese women's clothing brand should start from the Chinese cultural roots, take the road of orthodox martial arts, abandon the speculation and quick success and instant benefits, develop the charm of our traditional costumes and integrate the elements of internationalization, and create our own fashion culture. Only in this way can Chinese women's clothes become the helmsman of the fashion industry, rather than the sailors of the fashion industry.