The Accurate Positioning Of The Road Of ZTE In The Professional Clothing Market

At present, under the rapid social and economic development tide, the strong development momentum of commercial real estate has led to the emergence of a large number of professional clothing markets. Especially since the second half of 2011, purely residential commercial real estate projects have shrunk under the restrictions of "purchase restriction order", and the proportion of investment in professional real estate projects has increased significantly.

As far as the textile and clothing industry itself is concerned, the favorable policy support and long-term advantages of low cost and high profit make the development of professional clothing market favored by many real estate developers. Plus the current textile industry in China clothing The trend of industry transfer from southeast coastal areas to inland areas is becoming increasingly clear, and the circulation channels of textile and clothing are gradually penetrating from extensive to intensive, which provides opportunities for the development of professional clothing market.

A large number of clothing professional markets with serious homogenization have emerged in a short period of time, and the real dilemma of investment reduction, difficulty in attracting investment and difficulty in operation has followed. In order to maintain the capital return in the short term, many real estate developers are willing to blindly advocate the market prospect, quickly realize the transaction of shops, and then operate the real estate projects in the clothing professional market in a way of "losing hands" without management. Under such a pattern, how to rely on the strength of all parties in the industry to achieve the rejuvenation of these emerging professional clothing markets and avoid the premature demise of the established professional clothing market caused by "birth without nourishment" has become the main problem to be solved in the development of the professional clothing market itself.

Looking at the situation: the loss of transformation and upgrading, looking forward to the emergence of new models

Looking at the current large number of professional clothing markets, we can easily find that most of these "aircraft carriers" in the large number of professional clothing markets are just superficial. They follow the traditional management mode and positioning characteristics of the professional clothing market, and do not really have some conditions to develop a professional clothing market in ZTE. These newly built clothing markets tend to emphasize the recovery of short-term benefits. The business mode is dominated by trade, and the business carrier is dominated by physical stores. The relatively backward natural economy operation mode is adopted. The transaction mode is dominated by the original "three present" (cash, on-site, spot), which is difficult to adapt to the changes in the new professional clothing market.

Recently, the rise and completion of these disharmonious clothing professional markets across the country are often very powerful and costly, while the decline and collapse are also fast. On the whole, although the increase in the number of these newly emerging professional clothing markets has improved the business community's understanding of the prospects of the clothing industry itself, many people are optimistic about the development of the textile and clothing industry, but its rapid rise and decline also made industry insiders reflect. Both the local governments planning the construction of the specialized clothing market and the developers investing in the specialized clothing market have gradually realized that the previous specialized clothing market model is far from meeting the overall trend of the current economic development pattern. These professional clothing markets built by means of commercial real estate sales planning can not give a good look at the deep-seated problems that new professional clothing markets need to face and the changed market environment. They just blindly prepare to build large-scale clothing malls, while ignoring the demand of the Chinese clothing industry consumer market itself.

Most of these suddenly formed "behemoths" do not have the need to support their franchised stores to carry out brand operation, and cannot provide better development space for franchised stores to guide them to achieve systematic brand operation upgrading. From a macro point of view, the current professional clothing market, like the textile and clothing industry itself, has changed the traditional industrial pattern with production and manufacturing as the core, but pays more attention to market factors and sales channels. Industrial segmentation is becoming a new feature of the development of the clothing industry. This requires the professional clothing market to effectively integrate the resources of various fields and industries of clothing, and provide channels and operation services to make the textile and clothing industry have more favorable agglomeration advantages.

The "giant" clothing professional market can not meet the basic demand of the textile and clothing market in many cases. Under this pattern, the construction and development of China's garment professional market itself has suffered from transformation and upgrading. How to realize the transformation of these emerging professional clothing markets, find new planning and operation modes of professional clothing markets, and enable them to embark on the road of gradual rejuvenation and drive the development of the overall textile and clothing industry, It seems that the only answer that can be given at present is to launch a new systematic operation mode of specialized brands in the clothing market that can adapt to the current situation of China's clothing brand consumer market and the current situation of China's clothing enterprises, so as to realize the overall transformation and upgrading of the clothing professional market.