Textile Accessories And Yarn Exhibition: "One To One" Customer Service To Achieve Win-Win Cooperation

As one of the most famous and influential textile industry events in China,

It will be unveiled on November 8, 2012 -10 at the Pazhou Exhibition Hall of China Import and Export Fair. The exhibition will focus on the latest product technology of the textile industry, such as brand clothing, accessories, yarn and so on.

Although the whole industry is facing challenges such as the twists and turns of the world economy, the rising cost of domestic elements, the change of population structure and the constraint of resources and environment, the exhibition organizers have gained the support from many famous exhibitors and purchasers from all over the world, such as Yoshida zipper (YKK), crown Industry zipper, Kangxi textile, Yu textile, Daly knitting, Germany Yongjia group, Shengshi cloth industry, San long line industry, Heng Fa garment accessories, Italian buttons and so on. It has become the first choice platform for enterprises to carry out trade negotiations, promote products, find customers and explore the international market.

At the last exhibition, a total of 12000 people from 25 countries and regions were attracted to the exhibition.

According to the post exhibition report, the spectators, especially many overseas buyers, have received good feedback after the exhibition. With the help of Guangzhou international accessories and yarn exhibition, buyers can be more intuitive to contact with many famous accessories and yarn manufacturers, understand the performance of products and equipment on the spot, inquire about price, function and service items, and help to achieve the purpose of purchasing.

Mr. Mike, sales manager of fabric company from England, said, "there are a wide range of products here, giving buyers a wide choice."

To build a higher level of international exchange platform, this exhibition has further intensified its overseas investment efforts, and has invited buyers from countries such as Europe, the United States, South Korea, Japan, Southeast Asia and other countries to send sincere invitations to high-end enterprises, large multinational companies and purchasing groups including the world's top 500 companies, believing the twelfth Guangzhou international.

The exhibition will set off a new round of purchasing upsurge.

So far, a large number of buyers have registered on the official website for pre registration. From the pre registration system, we can learn that the primary purpose of professional buyers visiting the exhibition is to purchase products, followed by collecting industry information, comparing products with peers, and understanding technology trends.

Of the registered products, 55% are cotton and woolen fabrics, and 35% are buttons, lace, ribbon, garment yarns and other accessories textiles.

In response to the needs of professional buyers, the organizers have also increased the intensity of recruitment of cotton and wool fabrics and accessories companies.

Among them, Shanghai CIGNA exhibition and yarn industry Co., Ltd. will present the star products ---Lenpur fiber to the exhibition, and display the textile yarn products such as bead yarn, konjac yarn, indigo yarn, gold and silver yarn and blended series in a gorgeous booth. The listed Phenix Optical Company Limited, Zhejiang Dao Ming, specializes in researching, developing, producing and selling all kinds of reflective materials and reflective products, and will display the latest products of the personal safety protection series applied to the textile industry at the exhibition.

At that time, all kinds of top products and technology will be stunning, and strive to provide a large gluttonous feast for textile accessories and yarns.

Characteristic services achieve win-win situation

In addition to inviting professional buyers through mail, telephone, fax, Internet, professional media and associations, the organizers have sent workers to Shanghai, Beijing, Guangzhou, Suzhou, Hangzhou, Shenzhen and other industrial clusters. By visiting exhibitions and visiting trade associations, the textile enterprises and textile associations will be invited to participate in the exhibition, which will ensure the quality of the buyers.

Hongkong textile chamber of Commerce, Guangdong textile and Garment Association, Zhejiang Textile Industry Association, Shanghai Textile Association, Xintang

Associations and other industry associations will visit the procurement team.

In order to safeguard the interests of exhibitors, ensure the effect of exhibition, further improve the turnover of the exhibition and achieve win-win cooperation between exhibitors and visitors, the "one to one" customer service launched by the exhibition organizers has won the support and recognition of many exhibitors.

The service has two major functions: first, according to the product characteristics of exhibitors and the scope and list of potential customers provided by exhibitors, the focal points are invited to match professional buyers to effectively promote face-to-face communication between exhibitors and buyers. Two, the dedicated customer service personnel are individually equipped for exhibitors and the whole process of tracking services.

In a market economy environment where external demand is slowing down and domestic demand is slowing down, China's textile industry must accelerate its pformation and upgrading, and use advanced technology to pform traditional textile industry, so as to increase the proportion of new product design and R & D in the industry, thereby enhancing the added value and competitiveness of industry products and advancing towards the high-end of the industrial chain.

The twelfth Guangzhou international textile accessories and yarn exhibition will further play its positive role. It will bring together the industry's focus topics, show the textile fashion trend, provide new ideas for the pformation and upgrading of enterprises, help enterprises successfully pass the industrial adjustment period, and promote the rapid and healthy development of China's textile industry.