Promoting Product Structure Adjustment By Means Of Textile Industry Exit

"With the help of the seventh session. China Textile and clothing trade exhibition (Paris) and Paris international clothing and accessories procurement Exhibition (APPParis, hereinafter referred to as Paris textile exhibition) platform to help enterprises and European buyers to achieve effective docking. Guangdong Dongguan Dalang town government wool textile industry management office responsible person said, hoped to participate in the exhibition, at the same time promote product structure adjustment.

The industry generally predicted that this year will be the most difficult year since the financial crisis, and the weak export situation will continue or even trade deficit. In the first quarter of 2012, China accounted for 26.92% of total exports to Europe, while Europe was the second largest export market for clothing in China, while exports declined by 10.31% over the same period last year.

In from September 17th to 20th, the seventh Paris textile exhibition, sponsored by the China Federation of textile industry, will be held at the Boer Exhibition Center in Paris and the Texworld, a well-known European garment exhibition. According to the briefing, this is a platform for Chinese textile industry to jointly build a European market for global garment suppliers. At the same time, it is also an important trade platform for China's textile exports to Europe.

Attack the European market

One of the contractors responsible for the textile industry branch of the China Council for the promotion of trade (CCPIT), said that under the bad trade situation, enterprises will participate in the exhibition in Europe. On the one hand, they will understand the European market and customer situation through participating in the exhibition; on the other hand, let the European customers understand the good living conditions of the enterprises through exhibiting, and will be good at receiving orders. Especially in the international trade situation is not good, customers in pursuit of low cost, but also pursue the safety of trade.

The official said that in order to increase the trade effect of the exhibition and bring more exhibitors' added value to the exhibitors, the organizing committee has invested more in the invitation of overseas trade buyers. During the exhibition, exhibitors can not only communicate face-to-face with high quality European buyers, but also grasp the European market information through static exhibitions and seminars, and explore the latest European fashion trends with European fashion designers.

Paris textile exhibition, Dongguan, Guangdong Dalang Exhibition The group will take part in the exhibition with the regional brand of big wool weaving, and the enterprises will select their own superior products according to their own product characteristics. According to the introduction, the Dalang Exhibition Group's participation will make the exhibits and exhibitors structure more diversified and large-scale, and will add more features and highlights to the exhibition.

In recent years, with the continuous strengthening of environmental legislation on the global scale, sustainable development and environmental issues are becoming more and more important for the entire textile value chain, and are also widely concerned by production enterprises, retailers and raw material suppliers.

In view of this, the exhibitors of Dalang Pavilion will invest more in R & D design, strengthen product testing, ensure that the standards are put into operation, improve the quality of products, and meet the needs of the European market with more environmentally friendly and high-quality products.

More exhibitors are good for receiving orders.

According to introducing, at present, foreign demand is still weak, raw material price fluctuation, labor force and other factor price rise risk still exists, enterprise's order difficulty is increased.

Statistics show that in 2011, Dalang town 86 above scale wool weaving enterprises realized output value of 7 billion 910 million yuan, and the export delivery value was 4 billion 170 million yuan, accounting for 53% of output value. Since January 2012, the export value of wool weaving enterprises has declined. In this regard, the Dalang town government wool textile industry management office intends to guide enterprises to open up domestic and foreign markets: for example, to expand domestic market and organize wool enterprises to go to the field market. Support enterprises to strengthen the construction of marketing network, promote the integration of market and e-commerce development, encourage enterprises to join third party e-commerce service enterprises to develop e-commerce applications, and conditional enterprises to build an independent e-commerce platform. Organizing enterprises to take part in exhibitors, in recent years, almost every year, Dalang organizes enterprises to participate in exhibitions or hold exchanges at home and abroad to guide and help enterprises develop better.

Dalang town government wool textile industry management office official said, wool products relative to other clothing products, the proportion of cotton needed is larger, so the impact of cotton price fluctuation is relatively large. From the enterprise level, we hope to try to diversify, increase the proportion of non cotton products, through product structure adjustment, develop some functional new products, expand the application area of products and other methods to avoid. Cotton price Risk. As China's textile and garment industry held the first and only large-scale exhibition in Europe, the Paris textile exhibition provides a comprehensive window of trade, information and fashion for exhibitors and professional spectators. It is the link between designers, fabrics and fashion three major industrial chains. Chinese enterprises' participation in the Paris exhibition will not only get orders, but also get rich fashion resources, which will help the structural adjustment of Chinese garment enterprises. From this point of view, Dalang and Paris textile exhibition hand in hand, is conducive to the Dalong textile industry to get out of the predicament.