George White Goes Back To The Clothing Unit, Breaking The Curse, And Cutting The Body With Pain

Although the aura of "the first share of China's professional wear market" is overhead, Giuseppe (21.64, -1.20, -5.25%) (002687, closing price 21.64 yuan) is still difficult to get rid of the industry downturn. On the next day of listing, Georgebay's share price fell below the issuing price of 23 yuan, repeating the magic spell of the previous clothing listed companies. Yesterday, many institutions chose to leave after their share prices broke.

A researcher of a securities firm who did not want to be named believed that the company's competitiveness was weak and the industry was depressed. The prospectus said that it would be difficult to maintain a 20% - 30% performance growth in the first half of the year.

80% of listed clothing stocks broke last year

As it claimed to focus on the Chinese professional clothing market, Georgebay was once "starred in the moon" before its listing, which was considered by the institution as another scarce resource with high growth potential among listed clothing companies.

However, this aura of Georgespie was broken two days after its listing - after the stock price rose 10.35% on the first day, it fell below the limit on the next day, and at the same time fell below the issue price. Due to the serious decline in the prosperity of the clothing industry since last year, listed companies of clothing enterprises have also fallen into the breaking curse. George White is the only clothing stock listed after Kanudi Road (42.47, -1.42, -3.24%) (002656, closing price 42.47 yuan) this year, and is expected to break the magic spell.

The reporter noticed that due to Clothing industry Since entering the downward channel last year, almost all garment enterprises listed after 2011 have been doomed to break out, including Lucie (34.80, -0.70, -1.97%) (002612, closing price 34.80 yuan), Sima Clothing (002563, closing price 23.65 yuan) Busen shares (12.08, 0.06, 0.50%) (002569, closing price 12.08 yuan) and Baiyuan pants industry (9.70, 0.16, 1.68%) (002640, closing price 9.70 yuan) fell below the issue price one after another. According to incomplete statistics by reporters, since 2011, there have been 5 clothing stocks listed, of which 4 have broken hair, with a breaking rate of 80%.

George White, who had repeated the curse of breaking the hair, had a turnover rate of 20% yesterday, and the agency sold more than 6.95 million yuan when the stock price fell all the way.

Securities dealers: lack of highlights in business

It is worth noting that as the second listed company in the clothing industry to land on A-share market this year, Georgebay announced in the prospectus that the growth rate of performance in the first half of the year will reach 20%~30%.

"I think it is difficult for Georgebay to ensure the performance growth rate of 20%~30% in the first half of the year," said the above unnamed researcher of the securities firm, pointing out that Georgebay's competitiveness is weak, "the barriers in the professional clothing industry are too low, and Georgebay's brand competitiveness is not obvious." The company's current domestic competitors are mainly Youngor (8.77,0.15,1.74%), Baoxiniao (12.87, -0.38, -2.87%), Xinur (9.28, 0.03, 0.32%), Shanshan, etc.

The reporter noticed that the sales revenue of Georgetown white professional clothes was also shrinking. The research paper of Hualin Securities pointed out that "due to the economic downturn at home and abroad, most enterprise groups have reduced the budget for the purchase of professional clothes, resulting in a slowdown in the demand of the downstream customers of the company's professional clothes. At present, the company has a lot of inventory." From 2009 to 2011, the proportion of professional clothes sales revenue to the main business revenue was 78.84%, 82.28% and 86.87% respectively.

"Compared with other A-share clothing listed companies, Georgebay's main business is prominent, but it lacks highlights. At present, it needs to see the market scene and tolerance", said the aforementioned researcher of the securities firm, who did not want to be named.