Gucci Announces Appointment Of Ms. Shen Xiangmei As President Of China

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Gucci announced the appointment of Ms. Shen Xiangmei as president of Gucci China, including Mainland China, Macao and Taiwan.

And in the future, I will report directly to Mr. Patrizio di Marco, President and chief executive of Gucci.

Mr. Di Ma Ke has expressed his views on this appointment: "based on the long-term commitment to China, we have been actively expanding in the past few years in China through the opening of shops, and have achieved great success.

After officially entering the Chinese mainland market in 1997, Gucci chose the way of direct operation, and at the same time, it also made great recognition in promoting brand awareness.

Gucci is a global brand, not only has a perfect balance between the long tradition and the fashion trend, but also the quality of Italy's manufacturing and craft, which coincides with the brand value pursued by an increasing number of Chinese customers.

"In China, we are entering a new stage of development. From the expansion of stores to the integration process, we need a more complete organizational structure and a careful management strategy," Di Ma Ke said.

"In the past few months, Gucci has moved its headquarters in China to Shanghai to further enhance its visibility and operation in mainland China.

With MS. Shen Xiangmei's accession, we will pay more attention to the relationship and interaction with Chinese local customers and opinion leaders.

"Ms. Shen Xiangmei is a successful professional with rich experience," she said. "She has a deep understanding of the Chinese market," said Di Ma Ke. "I am glad to be able to lead the Chinese team, and believe that she can promote and lead.

Towards another new milestone. "

Gucci opened its first store in mainland China in 1997.

At present, Gucci has opened 53 stores in 33 cities in mainland China, and employs over 1700 employees, most of whom are local.

Over the past year, Gucci China has expanded its team in Shanghai head office. Many senior executives have joined the commodities, communications and human resources teams. They also actively participate in and pay attention to the training and development of their employees.

In April 21st of this year, Frida Giannini, Gucci's current creative director, came to China in person and held her first fashion show in Shanghai. Freda,

More than 600 guests have shown the latest series of autumn and winter in 2012-2013 years.

Ms. Shen Xiangmei served before joining Gucci.

Group.

She has more than 20 years of experience in Estee Lauder group, 10 years in Shanghai as the managing director of the company in China.

During her tenure, Estee Lauder group has developed rapidly in China to become an enterprise with 12 brands and nearly 3000 employees, covering 54 cities in mainland China.

As president of Gucci China, Shen Xiangmei will lead Gucci China into a brand new stage and upgrade its brand to a higher level.

She will start her new journey in Gucci China in early September 2012 in Shanghai.

Ms. Shen Xiangmei said, "I am very proud of the trust given by Mr. Di Ma Ke, so that I can lead Gucci China to a new stage of development.

By brand unique historical assets and admirable process tradition, I believe we can integrate Gucci's unique brand identity and value in China.

I am looking forward to working with the experienced Gucci team to consolidate the brand leadership and establish long-term success in China.