Double Star Footwear Industry: The Market "Three Treasures"

Facing the adjustment period of market entry and the increasing tension of labor force in China, double star Footwear industry Taking the initiative to adjust business ideas, in the increasingly mature consumer market, product surplus, homogenization of serious product market situation, the two star group has always insisted on "walking on two legs", relying on new products, new technology, new technology, high quality, and intensified efforts to explore the international market, creating a good situation for export to counter the trend. In the first half of this year, the export of double star shoes and clothing increased by more than 20% over the same period last year.

　　 Actively developing the market

At present, China's foreign trade situation is unprecedentedly severe this year due to the continued weakness of external demand, rising business costs and tight trade environment. footwear industry Production units "take the initiative to go out to take orders", take the initiative to increase overseas market development efforts, relying on the unique core technology of binaries, relying on the technological advantages of the footwear industry, through trade companies, participate in various exhibitions and other ways to expand overseas market development. For example, the double star Han Hai company has taken the initiative to go out and develop customers in various channels. Since this year, 5 new customers have been developed. At present, there are 13 new footwear customers and sufficient orders.

　 Technology wins the market

Wang Hai, President of the double star group, pointed out: "Whoever has complied with the latest development trend of the market has grasped it. market competition The pulse of those who master the core technology has strong competitiveness.

The technology of export shoes is complex, and the materials used are also quite different from those of domestic ones, which brings many difficulties to the production organization. Small change and technological innovation are the basis for double star's export orders which are strict in demand, high in standard and tight in construction period. Faced with various difficulties in the production process, the employees of the two star industry met difficulties and took the initiative to innovate, improve the technology and solve many technological problems, which greatly reduced the production cost and accumulated valuable new experience and new technology of shoemaking.

For example, for an export shoe that needs accurate printing, the key employees of double star Lu Zhong company actively innovated, repeatedly tested and tackled key problems, and finally made great breakthroughs in printing technology. The new process printing and precise printing, printing technology innovation were realized, and the production cost was effectively saved.

The shoe factories of the two stars are actively innovating and improving operational technology, improving production efficiency and ensuring "urgent, difficult and high" export orders. A customer in the United States brings a new product with the latest style and complex workmanship on the market. This is a new product which is rejected by many enterprises. It uses special materials for the surface, and the complexity of its workmanship and the complexity of its operation are unprecedented. After trial and error, the development and trial team of the double star Hai Jiang company finally produced qualified samples, and the customers praised them repeatedly. In the production of an export shoe, Xie Xiuxia, a twin star company, created the "three in one operation method of tongue tightening and fixation", which made the former three operators operate into one person, and the operation could be reduced by 2, and the efficiency increased by 24%. In view of the low efficiency of mixed code packaging, the operator Zhang Zhaoquan created the "barrel net bag" operation method, and the working efficiency increased by 40%.

　　 Quality assurance market

In entering the international high-end market, Binxing shoes industry, according to President Wang Hai, put forward the requirement of "entering the high-end industry is that no one else can do it, that is, to make better products than others".

With the spirit of "creating the world's leading core technology and first-class quality products", Binxing adjusts its product structure. Because of the core technology of new materials and new processes, the company has completely shifted to new materials, complex new processes and technologies, and has placed high value-added brand orders in foreign stores, setting up a new image of double star products in the international high-end market. For example, the company tackled the new technology of leather surface adhesion, made leather mold vulcanized shoes for special models, and became popular in the fashion market of Italy. Aiming at the characteristics of new materials, a new adhesive was specially developed, which changed the traditional molding process, so that the technical problems that had never been solved in the vulcanized shoe manufacturing industry were conquered.

In addition to dare to challenge new products, the two star Hai Jiang company is also good at innovating technology and ensuring quality. In the form of curve fence, foreign-funded enterprises always use manual operation method, which is inefficient and difficult to guarantee. The double star Hai Jiang company innovates the design of roller cutter, realizes the one-time curve out of the curve, improves efficiency by more than 3 times, achieves zero error in quality, and wins the trust of customers.

With the spirit of fighting hard and fighting hard, we are constantly adapting to the market demand for new materials, new recipes, new technologies, new designs, new products and high quality. Fashion casual shoes Production technology, a number of leading new technologies, in the international high-end market to show the elegant appearance of the double star footwear industry.