Farah Khan, Brand Creative Director

　　 Resume of talent

　　 Farah Khan He is the creative director of FARAH KHAN brand, president of Melium Group, Datuk of Malaysia, philanthropist and sponsor of art activities. In 2003, she founded a series of clothes named after herself. In 2007, Farah brought FARAH KHAN to the Montaigne Avenue Trade Exhibition in Paris, the fashion capital, and the brand became popular. In the spring and summer of 2008, FARAH KHAN became the first Malaysian designer brand to be marketed in more than 44 cities around the world, including Milan, London, Paris and Dubai. In 2009, FARAH KHAN entered the New York market, which aroused the resonance of many stars, buyers and consumers.

Q: You think clothing What is the most important quality and mission of a designer?

A: Have your own clear style, because only this can not be copied. The creative style should not change with popularity, and every brand should adhere to its own style. When you see this dress, you will know that it is FARAH KHAN, just as you know which is GUCCI and which is YSL. Fashion is always changing, but as a designer, it is very important for you to have a distinctive personal label.

Q: How do you define female beauty?

A: Beauty is a complete concept, which includes many aspects. Beauty doesn't just stay in one dimension. Because people have different standards of beauty, you can find the right person who belongs to you. In his eyes, you can show more beauty. Let's wait for the right person!

Q: What kind of ideas do you want to convey to consumers?

A: Enjoy life. Find your own position and know what you are suitable for. I hope consumers can gain confidence by wearing my clothes. Because you look beautiful. Of course, this beauty does not come from clothes, but from the effect you wear.

Q: Who is your favorite designer?

A: I don't have a favorite designer. Everyone has something worth appreciating. I admire those who have different talents. But from my personal taste, yes Azzedine Alaia (Arthur Ding Alaya).

Q: You often see the use of metallic colors in your design. Is this your favorite color?

A: No, but the gold is shiny. You can be of any color or race, but gold can make you look beautiful and look better. Black clothes can make people become very professional, but gold can make you very energetic - this is a visual experience.

Q: What do you think is the most important fashion item for women?

A: The bag is the most important fashion item. But as far as clothing is concerned, it is a coat or jacket.

Q: What's your impression of China? Will the next design element be related to China?

A: I like China very much. Recently, I saw the movie "Snow Flower and Secret Fan". Many things in it are very beautiful! At this year's clothing expo, I brought several designs with Chinese elements. It integrates classic Chinese elements such as cheongsam. However, more works may not be seen until next season.

Q: You are a very excellent and successful woman. Among the many identities, which one do you want people to remember most?

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A: For me, the most proud identity is to cultivate a young team. They are 17 to 20 very smart young people with potential. Young people are not very clear about the way forward, but I can help them find the direction.

The customer list of FARAH KHAN brand dress not only includes popular singers, movie stars and other celebrities, such as Lauren Conrad Rashida Jones, Ashley Tisdale, Anna Kournikova, Vanessa Hudgens, Sarah Hyland, Kimora Lee Simmons, and Paris Hilton. The most striking thing is that the names of Hillary Clinton and Kate Middleton are also listed. What kind of clothes can be loved by so many celebrities? The most important thing is to allow them to display and control freely regardless of their status, occupation and occasion. This magic comes from the brand director Farah Khan, a well-known designer in Malaysia.

　　 enthusiasm It's my gift

Farah Khan's debut has some legendary colors - a 17-year-old girl who has never received professional study won Singapore's "Young Designer Award" (Young Designer Award) - Singapore's highest newcomer fashion design award. "I'm not sure whether this is what people call design talent, but I know that I have a natural passion for design. This industry needs to maintain long-term enthusiasm, and I'm doing what I like, which has become my way of life. I'm lucky to get to where I am today and achieve my current success." Farah Khan said.

Before entering this field, Farah Khan loved clothes very much. Her mother was engaged in the clothing business, so she was also influenced by it and learned the skills of design, plate making, tailoring, and so on. Up to now, more than 30 years of buyer experience has enabled her to learn a lot about clothing. She said confidently, "I don't need to study specially because I work with the best people in this field."

"I have been in the fashion industry for 30 years. I know what women are indispensable to, and what kind of clothes women should have in their wardrobe - for example, when you wear it, the party starts. Life should be like this." Based on this inspiration, Farah Khan created his own brand of the same name, FARAH KHAN, which advocates simple tailoring and fine hand decoration. The decorations are sewn by local craftsmen one by one with the traditional hand craft handed down for hundreds of years, forming a unique limited edition ready to wear, providing customers with the highest level of enjoyment. "The hand-made beaded dress has a history of 100 years, and I am very happy to become the first international brand to inherit the tradition of Malaysian hand-made beaded dress."

"Women's clothing can't be static, there should be a variety of attempts, so I have new creations every season, and there are many breakthroughs. In this way, every season, customers will feel that they should have a new FARAH KHAN." For example, the Turkish series is the design after she and her team referred to a large number of documents, The latest season's products take wild animals as elements, and the patterns of zebra, python and tiger after abstract changes give a refreshing feeling.

　　 A travelling dress

Summarize the characteristics of your brand in one sentence. Farah Khan said without thinking: "Wearing FARAH KHAN can make you become brilliant quickly."

Farah Khan's design is not limited to the traditional elements in Malaysia. "The only influence from Asia should be our traditional handicrafts, not machine manufacturing. But this is not a style, but a complex process." She said that international popular elements have a greater impact on her design. "Fashion is a very democratic thing. Young people should also be able to buy clothes and enjoy them. They can't just focus on high-end first-line brand lines. Fashion is used for communication."

FARAH KHAN's beaded dress is also known as "the dress that can travel", because its charm is to meet the needs of urban women for simplicity and versatility. It only needs a simple one piece. It doesn't need to solve many things or match many accessories, so it can go on the street immediately. Farah Khan gave an example. FARAH KHAN easily solved the problem that professional women want to attend parties after work, but have no time to change clothes. "When you change clothes in the bathroom, you can immediately become shiny. It doesn't take up space, doesn't need ironing, and doesn't need to bother matching. This is the only one you need in spring and summer, and a small coat in autumn and winter to increase warmth. It is a modern, fashionable and convenient design. You can wear it when you want to be the focus, or even when you travel."

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Women from the 1950s to the 1970s believed that hand-made beaded dresses were very precious in terms of both material and craftsmanship. They would treasure these clothes like luxury goods and would not want to wear them. But FARAH KHAN has not only broken this concept, but also made his own design into a "universal" clothing necessary for travel and vacation - these small dresses have good material elasticity, and the hand beaded embroidery covering the whole body has a wrinkle resistant effect, which can be folded at will, or even rolled into a ball; It is also very convenient to wash. Just turn out the inside of the skirt and put it into the washing machine for cleaning. It is not delicate at all. "What I want to tell you is that this is not only a design, but also a kind of life philosophy - contemporary, rapid, simple - it is applicable to every woman."

　　 female sex To cater to the times

The unique design and pure handcraft make FARAH KHAN a red carpet choice for many international female stars. "I am very grateful to my star customers. I think each of them is very unique, and there is no one better than them. For example, Paris Hilton is a very interesting girl. She has some wild nature. She is very famous, but she has worked hard today. Kimora is a supermodel and a mother. She now has a talk show to focus on the health and growth of other women. " Of course, FARAH KHAN not only provides clothes for movie stars and singers, but also is loved by celebrities and politicians, such as Hillary Clinton Kate Middleton。 "Many intelligent and intellectual women may not be beautiful women in traditional aesthetics, but you will worship and love them."

In fact, Farah Khan himself is a very respectable and successful woman. She has many titles. In addition to the creative director of FARAH KHAN, she is also the president of The Melium Group (representing more than 100 international brands including HUGO BOSS, TOD'S and Yves Saint Laurent, with more than 30 stores in Malaysia), philanthropist and art event sponsor. At the same time, she was also awarded the title of Datuk by the Malaysian government (Malaysia rewards people with extraordinary achievements and contributions).

As the president of Melium Group, she has acted as an agent for many world-class brands, which has inspired her to operate her own brand. "I learned from people all over the world how to do transnational business. This is the biggest help for my own career. I do business with partners all over the world, and understand everyone's views. Let me now have confidence and ability to do the things now."

Her latest goal is to enter the Chinese market. "Many brands larger than ours have not yet entered China, so this is a very difficult choice, because most brands will enter after the market matures, but I prefer to be a pioneer." Farah Khan found that the Chinese market is very interested in his products during his many visits to China. Recently, she participated in the CHIC Clothing Expo held in Beijing through ENK of the United States to promote her brand. On the first day of the exhibition, she received a lot of inquiries from visitors. "I am very proud that my brand is an international brand made in Malaysia. At the same time, I do not want people to pay attention to my national identity, because an excellent designer may become a designer of any country or brand. We should break the concept of national boundaries."

At present, FARAH KHAN has set up stores in more than 44 cities around the world. Farah Khan also catered to the rhythm of the times and set up a website to let more people know about his brand. "My original intention is to communicate with you, not to make you crazy to buy our products. Therefore, online shopping is limited to Malaysia at present." However, to our surprise, the number of clicks on the website is still high, "Communication itself is a very difficult thing. Not all cities have our stores, so the website has become a good display platform. In the United States, we let people know about our brand and make many friends through the Internet. Now, even many people from small and medium-sized cities in India are asking us for products."

In Farah Khan's view, the achievements achieved are not enough. "If I give happiness to every woman in the world, it will be my greatest success."