China Shenzhen Women'S Wear, South China Fashion Trend

In July 8th, the twelfth China (Shenzhen) international brand costumes Fair opened in Shenzhen Convention and Exhibition Center.

Compared with the past, this trade fair has a clear function from the trade fair to the fashion platform. The brand is also the main purpose of displaying "I fashion attitude". The designer brand with strong Chinese style, mixed fashion, sharp identification and Shenzhen's unique black and white style provide consumers with the inspiration of the fashion trend.

Shenzhen women's clothing, which occupies more than half of the Chinese women's wear market, plays an important role in providing the most forward-looking fashion trend for Chinese consumers.

Pass through

In 2012, it was prevalent in Shaoxing opera, and the same phenomenon happened in the clothing industry. The stars in Cannes appeared with curly hair and red lips. Fan Bingbing's "China porcelain" suddenly passed back to those windy years, causing the fashion community to rethink the Chinese style.

The opening ceremony of the Shenzhen Fashion Fair "Ji Xiang Zai" shows that Yang Fan's hand painted scroll shows the audience's different artistic conception across the Chinese wind, which is different from the hard and straightforward expression. The Chinese style trend of Ji Xiang Zai is slightly warm, whether it is more fashionable and styled, and the color of the rosy red, the bright yellow, the blue and so on, and the more practical way of dressing.

The women's clothing brand, cwwen, uses the "Hui Lan Hua" as a brand symbol. This year, it has made fourth brand upgrades this year. In the words of He Shujun, the chairman of the brand, she has more "inclusive" style design, and uses Oriental wisdom to bring people closer to nature, so that the body and mind are more comfortable and independent.

Impression of black and white film

In a sense, black and white style is

One of the obvious labels is that odbo, La pargay and CORONA are the main representatives of women's wear in Shenzhen women's wear. They also take black and white as the main style, but also have distinct personality, which brings consumers different black and white wear experience.

Odbo is the fashion brand that first introduced the "black and white" color system as the main color of fashion. This year, the brand theme of the brand has been set as "Nirvana" for Twelfth years. We should use a pure black and white tone to talk about a kind of enlightenment that immortal and immortal, and fundamentally reflect on the way of life through the theme of nirvana.

Let the viewer through the "black" and "white" pure beauty blend behind the quiet mind, enhance the mood, in order to achieve satisfaction and quiet.

Black and white are the two extremes in people's impression, just like opposite and evil, and good.

In the products of La pargay, these two contrasts are integrated into the same woman, half of them are pure and good angels, while the other half plays the mysterious devil.

La pargay designs the two black and white colors that are never obsolete, the black and white stripes, the black and white sportswear, the black and white mini skirt...

Patterns are emerging one after another.

In recent years, a slight improvement has been made. CORONA, which embellished black and white with color, has also found different ideas for brand development. On the basis of adhering to fashion, personality and elegance, it has incorporated more fashionable colors into the black, white and grey colors of the past leading brands. After changing the market strategy of pure black and black, CORONA has won a broader market space.

Woman

time

Whether it's a wedding anniversary, a company's annual meeting, a birthday party or some specific moment, a woman always needs a dress. At this fair, there are many brands of dress women's clothes. LIZZY, Adana and AI's booth can be seen everywhere.

As another high-end women's clothing brand under MY TENO, Adan will provide a more advanced and professional service for Chinese social elite.

The brand introduces the business model of VIP Club concept store, and the advanced garment customization brings new experience to consumers, and extends the MY TENO elegant and elegant brand line.

Wu Suiping, chairman of the brand, said that the dress demands of the social elite groups are becoming more and more differentiated, and the difference of clothing brands is also subtle. Adana is preparing for some specific moments.

And many stars' interpretation of AI's love has also become the main focus of their brands. These gorgeous and sexy PARTY show lace and satin with their gentle temperament.

In the LIZZY brand commemorative album, there is such a saying: "for her, clothes are her autobiography."

In noisy, fast-paced urban life, LIZZY delivers to consumers a low-key, refined, intelligent, graceful, and aesthetical complex with a hint of idealism.