Aokang Held A New Product Press Conference, And Four Series Of Shoes Were "Shushang"

In 2011 Aokang After putting forward the new brand idea of "I enjoy it all the way", Aokang established the Shushang Research Center in order to give more support to the "Shushang" culture at the product level. At the same time, we employ senior designers to capture the latest international trends for consumers, and control the trend of shoe styles in the current season with a keen sense of fashion and forward-looking vision, so as to create comfortable and fashionable shoes for every consumer.

On the evening of July 10, 2012, Aokang held the 2012 Winter Shushang themed "Shushang Shoes" New product launch The four winter series of new products under the theme of "Natural Shoes", "Enthusiastic Shoes", "Elegant Shoes" and "Classic Shoes" also met with many dealers at this press conference. This activity clearly shows that Aokang is integrating the "Shushang" culture into the blood of its products, which is also the first time that Aokang has cooperated in the research and development of systems, production systems and sales systems on the product line.

Aokang 2012 Winter New Product - Perfect Combination of Comfort and Fashion

In 2011, after Aokang put forward the new brand idea of "I enjoy all the way", in order to give more support to the "Shushang" culture at the product level, Aokang established the Shushang Research Center. At the same time, we employ senior designers to capture the latest international trends for consumers, and control the trend of shoe styles in the current season with a keen sense of fashion and forward-looking vision, so as to create comfortable and fashionable shoes for every consumer.

The four new winter series of "Shushang Shoes" are the designers of Shushang Research Center who take "comfortable fashion" as the core pursuit, and take the mainstream fashion elements of the four fashion weeks of 2012-2013 as the key words to refine the classification of products, integrating gorgeous and transparent Swarovski crystal, gorgeous buckles, luxurious furs Modern and retro palace straps, avant-garde and wild metal, etc. are design elements, and classic and charming color polishing, fashionable and dynamic polishing and gradual change, three-dimensional and elegant wrinkle scratching, etc. are production processes. We strive to find a perfect match between the comfort of fine workmanship and the taste of keeping up with the trend, and become Aokang's four major winter series new products.

In order to make the wearer feel more comfortable, Aokang took the lead in abandoning the original traditional "steel core structure" midsole and adopting environment-friendly, natural wormwood as the raw material of wormwood, which is soft and zigzag, emphasizing pure nature, comfort, and odor prevention and breathability, among the new "natural shoes" series evolved from the popular trend keyword "mountain". The new products of the "Classic Shoes" series evolved from the keyword "Digital Dimension" are Goodyear shoes known as "hand carved works of art", which emphasize more on pure manual sewing and technological content, and are an excellent embodiment of elegance and taste. "Enthusiastic shoes" represent "energy". These extremely bright and strong colors burst out of super energy, sweeping away the silence in winter, either colorful, warm or charming. "Elegant shoes" represent "senses", which are as kind as skin, and are the combination of light and space, either elegant, noble or transparent.

Wang Zhentao, chairman of Aokang, said: "After Aokang International landed in A-share market, it started the transformation from" intelligent manufacturing "to" asset manufacturing ". Aokang's strategic blueprint has opened a new journey, which puts forward higher requirements for products. In the past, products were generally based on function, use, process and price. However, because these four classification standards coexist, they are not systematic. What we urgently need is a promotion theme to guide new winter products. Therefore, we combine the category characteristics of Aokang with the focus of winter fashion to launch the grand "comfortable shoes". At the same time, it will enhance consumers' terminal consumption experience, and also make consumers have a new understanding of Aokang's products, which will be easier for consumers to identify among various brands. "

Industry insiders believe that the "Shushang" culture will become the mainstream lifestyle that people will admire in the future. Aokang is the first to implement the "Shushang" culture, which not only brings consumers more healthy choices, but also Footwear industry The development of has also played a very good leading role.