Wang Liangxing'S Pioneering Career In The Clothing Industry

The master of eye holding hands

The soul comes from famous teachers, and the essence of fashion is also from the hands of famous teachers.

The reason why Chanel can rise rapidly in the 80s of the last century is that its scenery has covered other luxury brands. It is inseparable from the "Karl" Lagerfeld, known as the "Lord of the world" in the global fashion industry. 8 series of ready-made clothes and high fashion clothes are enough to make Chanel's release worldwide. Every year, Luis Weedon's (LV) has always maintained a first-rate level, and Mark Jakob, director of design for men's wear, women's wear, leather shoes and small leather products, has made great contributions to Carle's LV.

In the same way, there is a great master.

After the first Mercedes Benz's popularity, China's international fashion week has reached an all-time high.

In October 28, 2011, the "meditation 2012" Le Lang Ji Wen Bo fashion conference was held in Beijing fashion design Plaza "79 cans".

Before that, Ji Wen gathered more than 160 top models at home and abroad, known as "China's first fashion industry".

After the conference, the leaders of China Textile Industry Federation, China Apparel Association and China Fashion Designers Association said, "this conference should be the highlight of this China International Fashion week."

It is hard to describe the wonderful and shocking wave of Wen Bo who once again returned to China International Fashion week after many years. As the master of the two Golden Summit awards, Wang Liangxing and his "master" are very fond of each other.

For Ji Wen Bo, the Shishi people, especially the textile and garment industry, are very familiar with it. Before entering the league, gage, seven wolves, and nine herdmen left the footprints of Ji Wen Po, but he never found a docking port. Wang Liangxing, a very discerning eye, approached him.

In 2001, Wang Liangxing began to make full efforts to create business casual men's wear. The star endorsement of "Kangxi the great" Chen Daoming, advertising slogan is now become the public's mantra of "simple and not simple", the only missing is a can interpret the slogan and spirit of the design master, as known as "China's most commercial value of the designer" called Wen Bobo, the price is not cheap, llun does not have so much money to dig him, and finally only in the form of consultants, Wen Bobo technical guidance.

Moved by sincerity, Ji Wen paid no reward for Wang Liangxing and Li Lang.

After many years, he became the design director of the company.

From Tokyo to Milan, the brand of Ji Wen Bo and Li Lang has not only made the art of Li Lang full of sense and rich cultural atmosphere, but also raised the brand to a new height, and behind the scenes is Wang Liangxing, "the person who uses people to trust people".

Wang Liangxing said he often talked with Wen Wen Po about fashion issues, and he was influenced more and more by himself.

If Ji Wen Bo accomplishments Li, then Wang Yutao will upgrade the brand L2 to a new level.

Last November, Wang Yutao, the design director of "L2", won the highest award in the field of Chinese costume design, the Golden Summit Award, which means that Li Lang became the first Chinese men's clothing brand with two gold top award designers at the same time.

All this is due to Wang Liangxing's wisdom and wisdom.

Bet big.

Some people say, "life is a gamble".

In the business world, "gambling" is going on all the time. Many people see "winners laugh, but losers cry", but Wang Liang knows that he has gone through the pition from winners to losers to big winners.

In the late 80s of last century, Wang Liang Xing entered his brother Wang Dongxing.

Before that, he also worked as a building material and worked as an electric welder. After he had accumulated tens of thousands of dollars, he bought some sewing machines, hired workers, and started his own road in his old house.

In the early days of business, Wang Liangxing, who had a strong sense of business and many entrepreneurs in Jinjiang and Shishi, often went to Hongkong to find the latest styles and fabrics.

From 1990 to 1995, the western-style clothes they produced were very popular with consumers. The products were in short supply. Sometimes they could not be packaged. They were dragged away by businessmen. There were many customers queuing up all night.

Businessmen in Jinjiang and Shishi always have a good sense of business, and their imitation ability is not bad. Many businessmen have extended their tentacles to the field of clothing by seeing Wang Liangxing making such a good suit.

Wang Liangxing brothers, who have already sold gold in their suits, have begun to sweep their eyes elsewhere. They have pioneered "diversification" and entered stationery, machinery and foreign trade.

Wang Liangxing said that although the sales revenue of Li Lang continued to increase, profits were declining, and market share was also eroded by competitors. In the past few years, the leading edge of the company had disappeared. "Seeing this situation, I began to feel a little scared."

Wang Liangxing realized from 1997 that he could not continue to take the wholesale Road, and the seven wolves' brand operation mode gave him the inspiration: must make the brand, but positioning? At the beginning of this century, electronic products "business connections" began to sell well in the whole country. When Wang Liangxing came to the inspiration, it was named "business casual men's clothing". However, there was no money to go all the way. At that time, Wang Liangxing invited guests to eat a little banquet with a little effort, and the funds were seriously insufficient, but he was "gambler".

In 2002, he decided to go all out to borrow money to ask Chen Daoming to endorse, and spent 2 million yuan to participate in the "3. 28" Clothing Fair.

At that time, he was already in debt to tens of millions of dollars, "either to be a leader or a beggar, only to choose one of the two."

Finally, Wang Liang star betting on the right, the franchisee saw a hundred square meters of luxury booth, Chen Daoming himself walking show, in succession to the Li Lang's arms.

The 2004 Athens Olympic Games was the year of achieving the brand. Seven wolves, Jin Ba, nine Mu Wang and Qipai basically gathered in CCTV sports channel. As a "rising star", Li Lang also needed to catch up with the trend. At that time, the sales volume of Li Lang was less than 100 million yuan, but he had produced tens of millions of yuan to vote for the CCTV advertisement of the Olympic Games.

Similarly, Wang Liangxing bet again, that year's performance has increased by more than 400%, laying a solid foundation for the re glory of Li Lang, "I will not lose, I have confidence in Lee and myself".

In March 25th this year, the Eighth China clothing brand annual award presentation ceremony, known as the "Oscar" of the Chinese clothing industry, was held in Beijing Century Theatre. The six months nomination, social examination and international famous auditing Advisory Service PWC company carried out audit monitoring and ticketing statistics throughout the whole year. In the many award-winning nominations, Li Lang won the annual public award of the Jack eighth China clothing brand. This is a gold medal with a considerable amount of gold. "For us, the consumer is definitely the greatest honor."

Wang Liangxing said that the development of Li Lang would not be diversified, but would only focus on making the costumes and making them popular.

For many consumers, Li Lang is a fashion brand with a good taste and artistic atmosphere. From "simple but not simple" to "multiple puzzled, few bright" and then to "trade-offs," wisdom is revealed. Li Lang's advertising words always reveal the poetry that is worth sharpening by consumers. Later, Wang Liangxing put forward "jumping out of clothes to make clothes" to upgrade clothing to a new level.

Last October, when Wang Liangxing went to Europe and returned to Jinjiang, he immediately organized a meeting of management. He put forward a plan for the future development of Li Lang, becoming a fashion creative group.

Prior to this, Wang Liangxing has gone from an early looking "earth boss" to a "fashion man". Not only did he wear the "80" and "post-90s" fancy clothes to walk T stage, but also dyed hair, wearing jeans in daily life, "fashion industry, first of all, fashion and be different."

This is Wang Liangxing's definition of himself. He believes that the final competition of clothing is no longer the PK of a single product, but the collision of cultural history and artistic taste. Why Armani, Versace and Zegna can become the world's leading luxury brands, the premise is that they have unreplicable history and connotation, culture and creativity. The brand needs to be injected into the costumes of art, history and culture, and every garment should be regarded as a work of art. Only in this way can clothing have high added value, so that the real estate can become an international brand.

In order to realize this dream, Wang Liang Xing has begun to act.

In January 16th this year, the cultural and creative park in the heart of Li Lang laid the foundation. This also meant that the first creative park in China to integrate into "culture, design, research and development" was officially launched.

In addition, at the headquarters of Barcelona, there is also a cultural corridor with the theme of "the world's real estate, fashion and art". According to the style of the Spanish street in Spain, it has the first fashion, the second art, and the third simple and simple style.

"We want to let employees who work here experience the infection of a fashion art culture all the time, letting millions of people flow the fashionable blood, and let fashion be reflected in every detail and detail of work and life.

In the future, the cross-border concept of "integrating culture, history, art, fashion and creativity into products" will be integrated.

Brand life.

Wang Liangxing said.

Overtones --

Love life and study well

In the evening of April 17th this year, the weather was not good, but it did not affect Wang Liangxing's enthusiasm to attend the opening ceremony of the Haixi international fashion week. Because there were Ding Shizhong, Zhou Shaoxiong, Ding Shuibo, Lin Hongnan, Lin Congying, these good brothers accompanied by them. They came together to give the first show of "CABBEEN first born" Yang Ziming after seven years in their hometown.

Many people think that the life of an entrepreneur is drinking, singing songs, driving sports cars and living in luxury houses. In fact, this is not the case. "We are living a very healthy life together, drinking tea, chatting, playing golf, going to sea or organizing to go out to study and communicate."

Wang Liangxing said that these enterprises have good relationships with their families and often organize meaningful activities.

As we all know, the relationship between Wang Liangxing and Ding Shizhong is very strong, but the character of the two is the opposite. Ding Shizhong is stronger.

Some friends say that Ding Shizhong and Wang Liangxing watch TV together, it must be Ding Shizhong holding the remote control.

Wang Liangxing said that both of them played a big role when they were young, and Ding Shizhong had a strong knowledge. Because of the history of enterprises, the early Anta had already been very strong. In Jinjiang, Anta was one of the best in the sports goods manufacturing industry.

Therefore, as long as there are Anta's major activities, Wang Liangxing will come to the scene. Similarly, there will be activities in Le Lang, and Ding Shizhong will also be there.

Nowadays, this kind of friendship circle has expanded.

Like the nine banwang listed banquet, the above entrepreneurs are basically there. "We Quanzhou entrepreneurs are very united, we have to solve the problem together."

In 2008, he and Ding Shizhong and many other familiar entrepreneurs together opened a more than 100 mu farm near purple cap mountain in Jinjiang. The farm grows vegetables, chickens, ducks and sheep. Besides the owners, they will also provide food for workers such as Lilan and so on. This is almost a recreational project in a bosses' circle.

Last month, more than 20 executives from the Zhejiang Wenzhou legal group group, Peng Xing group, went to Anta, XTEP and lolang three listed companies to carry out activities of mutual learning. After that, representatives of entrepreneurs such as Wang Liangxing and Ding Shizhong also came to Zhejiang to visit the leading enterprises in Zhejiang footwear industry, such as Shanshan Group and Shanjing Ott Les. "Every time I visit and exchange learning, I can learn a lot from it and realize a lot."

Wang Liangxing said.