Nearly All Of London'S Olympic Games Are Filled With Smoke From The Clothing Industry.

Olympic outpost

Opening from London Olympic Games

15 more days.

This is a war.

There are sponsors for dress gowns.

This is a commercial era. This is an era of sports creating value.

In such a big era, the Olympic Games are not just the arena for athletes to compete, but also the battleground of major Brand Company competitions.

The smoke began to rise long before the Olympic Games began. In June 25th, Heng Yuan Xiang held the Olympic dress ceremonies.

It is said that

After the digital color control system was built, the 24K gold-plated buttons were specially customized, and the Brand Company had a good heart.

But only after a day, Anta held the awarding ceremony of the Champion Award dress, and the meaning of the secret warfare was obvious.

This Olympic Games became the marketing battleground of every Brand Company, and the high ground occupied by athletes was the clothes worn by athletes and even on the sidelines: the Olympic team's dress was sponsored by Heng Yuan Xiang; Lining signed the Chinese sports, shooting, diving, table tennis and badminton sports equipment, and named the match suit the "red scale series" with Chinese style; while Anta was a big hand and directly won the sponsorship of the Olympic award dress. Although the company did not disclose the specific amount of cooperation, Ma Jilong, the director of the China Olympic Committee's market development committee, told the media: "this is the largest cooperation in the history of Olympic Games in China."

It is reported that the sponsorship fee of the cooperation is as high as 9 digits.

This is a problem.

What about brand crossover?

Since the introduction of business elements into the Olympic Games, sports have created great value beyond the arena itself.

But with the rapid development of commercialization, some problems also arise.

Because of the agreement with Brand Company, most countries have strict requirements for sportsmen to receive awards: they must wear the required award dress.

But this is a problem. Some other sponsors who are sponsored by other brands may not be fully implemented because of contractual problems.

Just like the Atlanta Olympic Games, although the American team takes the prize clothes.

For Reebok, but as Nike spokesperson Jordan, in order to maintain his loyalty to Signing company, dressed in the national flag to receive the award, he blocked Reebok's trademark strictly.

With the development of sports marketization in China, such a situation has gradually emerged.

After winning the World Championships last year, Sun Yang had been controversial about wearing a brand name dress that was not sponsored by the national swimming team.

Athletes such as Sun Yang, Liu Xiang, Lin Dan and Li Na, who have their own Signing company, are not a minority in the Chinese delegation. As long as the flowers in the hands of the athletes receive a slight increase of one inch, they can block the non sponsors LOGO and how to coordinate and balance. This is really a problem.

This is a learning.

How to spend money on major events?

Propaganda means and propaganda effect are very mysterious. Sometimes a brand spends a lot of money, and its propaganda effect is not as good as that of "good steel on the knife edge".

。

Ipsos Mori, the second largest market research institution in the UK, has conducted a market survey. It is very interesting that Nike, which has no cooperation and sponsorship relationship with International Olympic Committee and the London Olympic Organizing Committee, is the most closely related brand in the minds of the British.

The sponsor of this British delegation is Adidas, but Nike sponsors Cavendish, who may win the first British gold medal, and has exchanged loyalty through years of cooperation.

Although the British Olympic Organizing Committee has strict requirements for sportsmen to receive the award, Cavendish has said in a high profile that he can wear the required award dress, but he must wear Nike shoes, but he can't walk on the podium.

This is a stage.

American dress is beautiful.

The opening ceremony of each Olympic Games is undoubtedly the king of the whole world. It also makes the Olympic Games not only a competitive arena for athletes, but also a stage for displaying the national culture and customs.

This also makes countries attach great importance to their Olympic dress, even harsh.

The dress of the US team is very handsome, and the dark blue suit is very smart, and with a spirit of beret, it is full of fashion sense.

But American netizens do not buy it, saying that this is a Sissy Dress and is not suitable for athletes.

But our Olympic dress continues to carry the red and yellow flag colors, mainly red and yellow, but many netizens say, "tomato scrambled eggs, but tomatoes are more."

Chongqing Morning Post reporter Bao Jing Intern Zhang Xiao

Yesterday morning, Liu Xiang and Sun Haiping appeared at Shanghai Pudong International Airport. They went to London to participate in the IAAF Diamond League, and opened the journey for preparing for the Olympic Games.

6 years ago, Liu Xiang ran out of 12 seconds 88, the world's attention.

6 years later, he set foot on his trip to London. Looking forward to it, Liu Xiang said with a smile: "look forward to it, just a normal mind, no matter what kind of achievements you get, you can face it calmly, anyway, it is a game, and do your best."

After playing at the Eugene station, Liu Xiang entered the final sprint of the Olympic Games.

In this month, Liu Xiang hardly appeared in the public eye.

But according to coach Sun Haiping, Liu Xiang has had minor problems in recent training, "his intercostal muscles are a little weak, and there are minor problems in this area."

As to whether the weakness of intercostal muscles will affect their state and strength, Liu Xiang simply said: "it may be a little sour and painful, and adjust it just fine. Adjust yourself and hope to go out and relax yourself."