Lining Reverses The New Spring

In July 9th, a number of Spanish mainstream media reported.

A subsidiary in Spain has filed for bankruptcy.

The Spanish based subsidiary has signed agreements with several Spanish football clubs in the name of Lining, including Seville, a well-known domestic fan.

The reporter then verified to Lining, Lining related media chief clarified that "the application for bankruptcy is not Lining's subsidiary, but Lining's authorized dealer in Spain".

However, an insider pointed out that "this incident shows that Lining's performance in Spain is not good, after which the performance of North American branches is also bleak.

"

Lining's own data revealed that in 2011, Lining accounted for 1.9% of the overseas market.

"Lining group will focus on developing the core Chinese market.

"Lining relevant media responsible person said.

With the end of the Zhang Zhiyong era, Lining began the restructuring of the domestic market.

Overseas predicament

On the 9 day, Lining said in an interview with reporters that headquarters had received an e-mail notification from LNPLUSIBEROAMERI-CAS.L., Spain's authorized company, in July 4, 2012, and filed for bankruptcy because of the deterioration of the Spanish market environment and its poor management.

At the same time, Lining added that the Spanish authorized company signed some sponsorship agreements in its own name. Lining is now actively assisting the authorized company to solve the remaining problems after its bankruptcy, including helping its sponsoring clubs acquire equipment.

It is difficult for the international market to open up a common problem that has become a domestic sports brand.

Lining, the leader, has a high desire for the international market.

Lining's internationalization began under the layout of Zhang Zhiyong. Although it also entered the European market and the US market at the same time, its internationalization attempt has been criticized by the media.

"In order to open up the international market, domestic sports brands have made many attempts, but these attempts are not truly internationalized.

"A sports brand executive pointed out that due to the lack of core technology, the domestic sports brand hopes to achieve some effect with the sword walking sideways, and its ultimate goal is to" incense outside the wall ".