Fu Hailing: Fashion Design With Your Heart Moving

Fu Hailing, a lively and cheerful girl, likes to be unique, likes design, likes traveling, likes dancing, likes anything related to the fashion, a Post-80 fashion designer who striving for the dream.

Chatting with her is a happy thing, and she can feel her clearly.

Love, passion for life and cheerful mood infect the people present. This is Fu Hailing.

A lively and cheerful girl likes to be unique, likes design, likes traveling, likes dancing, likes anything related to the fashion, a Post-80 fashion designer who striving for the dream.

Fu Hailing's design talent began to appear in junior high school.

At a very young age, she not only likes to watch all kinds of fashion shows on TV, but also likes to pform her old clothes to make them look like her own.

After graduating from University, Fu Hai Ling entered the Oriental Fashion Fashion Company Limited as assistant designer.

Sensitivity to fashion and passion for design allowed her to be promoted from a designer assistant to a designer in just 3 years.

Speaking of why she insisted on the clothing industry, she said, "clothes can make me feel more breath of life, let me have more passion, I would like to be engaged in this industry for life."

Design follows your heart.

For a designer, the costume is a kind of language, carrying a pocket drama.

To explain my own design, "my style of design belongs to my heart, and I will use a fate to illustrate every season's design."

"I divide the design into two stages.

The former is based on feeling, that is sensibility, because creative inspiration needs perceptual cognition and rich imagination; later stage needs integration, and integration is rational.

"It can be said that design is the combination of sensibility and rationality."

For many designers, the design inspiration can not be met. The spirit of the sea is always on her side. "Inspiration is in my life, and it is better to let it go."

This idea of insistence on design is woven into a tightly ventilated net, which always captures surprises and surprises without warning.

The details I see in my daily life will become my inspiration.

So my design has its own living details.

She likes unique fabrics, because the unique texture of fabrics can give her more creative inspiration. "I like knitting."

The knitting texture is very unique, which reminds me of many things.

The style of dress can show the temperament and taste of the wearer, so will the way of dressing of the designer affect its design?

With 176cm's model figure, he is the best model to show his clothes.

"I will wear my own clothes, and the clothes I design are truly unique."

Part of design life

The moment when I created my work was the happiest moment in Fu Hailing's design. "No matter what other people can understand, I will stick to my own ideas. This is what I want."

In design, Fu Hailing said the biggest problem is "

Oneself, because every season must have new and different works.

My design is about technology, which is the characteristic of my design.

Now I also want to do some other attempts, hoping to break through my original self.

In the design of the road, "every walk of a stage, the character will change, then need to adjust their own design.

Sometimes clients' requests may be unreasonable, but they will give me new directions in design, and I will challenge them and change them. Only in this way can I constantly surpass myself and make progress.

In addition to the necessary professional knowledge, Fu Hailing believes that there must be two conditions: "first, we must have our own personal views; second, we can grasp the direction of the market and absorb the essence, not all of them, and follow the market blindly."

It is precisely because fashion is changing rapidly that many fashion designers have withdrawn from the design world due to tremendous work pressure. "Hai Ling" explains her attitude towards design: "I have never regarded design as the work I must finish. It is my interest and part of my life.

Design is an interesting and passionate industry. Every day we can gain new insights and start a new life. I will take it as a lifelong career.

Q: what consumer groups do you design for?

A: our brand is mainly targeted at women aged 25 and -38. The market is divided into foreign and domestic markets, mainly exported to Europe and the United States, and domestic to the Northeast market.

Q: do you have any direct contact with consumers? How do they evaluate the brand?

A: frequent contact.

Our customers will tell me the elements they need, and we will consider whether we can integrate in the design.

Q: do you have your favorite works?

A: I like all my works. One of them doesn't represent all of me.

Q: what are your working processes?

A: first of all, I will summarize the popular color and fashion elements this year. Then I will find some similar fabrics pertinent, and choose my own style fabrics according to my own experience.

Next, we will design and design it, then hand it to the planner and carry out the modification.

Q: can you tell me about your plan at this stage?

A: make our brand bigger and bigger.

We will first integrate the customers who are familiar with the existing styles at the present stage, and then develop new customers.

The development of new customers is determined by the marketing department, and they will design the direction for me after deciding.

Q: how to understand fashion?

A: in fact, fashion is a reincarnation. It is a resonance between designers and life in our life. Designers show it and resonate with more people. This is a wind direction.

Besides, dare to show it.

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Q: is there any popular element that we need to pay attention to in the future?

A: lace is the material, and lace is the main reason for spring and summer in 2012, especially the cotton lace.

The color is geese yellow, the yellowish brown worn by his grandmother when Prince William was married.