The Classic Glory Of Bala La

Heaven and numerous soldiers, wonderful help Bala achievements classic glory

Ballet 2012 new spring and summer conference and the opening ceremony of the bala Terminal Marketing School

Speaking of Guangzhou, people who make clothes will not be familiar with the "white horse clothing wholesale market", because this is a landmark industrial base of Chinese southern dress, which has witnessed the growth and brilliance of countless Chinese clothing brands, including many of the leading women's clothing industry, such as brother, Gloria and so on.

The Guangzhou white horse clothing market was established in 1993 and managed by Guangzhou Baima garment market Co., Ltd.

Guangzhou white horse clothing market is the middle and high grade clothing market with the largest scale, the best decoration, the most complete set, the most standardized management and the largest volume of pactions in Guangzhou.

At that time, the domestic clothing market showed a hot demand which was in short supply. Many legendary figures were born in the white horse clothing market at that time.

　　東莞市芭啦啦服飾有限公司董事長(zhǎng)袁建龍先生便是當(dāng)年“傳奇人物”當(dāng)中的一位：他早在1993年就開始涉足服裝行業(yè)，從最早開始的散貨批發(fā)模式到現(xiàn)如今的正規(guī)品牌化操作，歷經(jīng)了服裝行業(yè)的歷史與變遷;他，從一個(gè)正直、不怕吃苦、渴望成功、勇于挑戰(zhàn)的熱血青年，到一個(gè)知名服裝品牌的創(chuàng)始人，一個(gè)服裝集團(tuán)公司的總裁，歷經(jīng)了坎坷與輝煌;他，20年前與歌莉婭、哥弟等知名品牌在批發(fā)市場(chǎng)遙相呼應(yīng)，但是卻沒有能夠像他們一樣堅(jiān)持，轉(zhuǎn)型做了外貿(mào)，經(jīng)歷了金融危機(jī)讓他飽受打擊;他，于是又10年磨一劍，締造了一個(gè)中國(guó)著名女裝品牌芭啦啦，目前銷售網(wǎng)絡(luò)已經(jīng)遍布中國(guó)的大江南北且呈現(xiàn)蓬勃發(fā)展之勢(shì);他，牢記使命，不斷的創(chuàng)新進(jìn)取，品牌先后被授予了“中國(guó)著名品牌”、“守合同重信用企業(yè)”、“最具發(fā)展?jié)摿εb品牌”、“虎門十佳女裝品牌”等榮譽(yù)稱號(hào);

Today's Bala La brand has a fairly large market scale, but how to make the customers who join them better survive, and the profitability of the single store is stronger? How can we achieve the nationwide scale coverage of the brand planning? How can we make the company's team capable of meeting the growing needs of Bala? These problems have become the problems facing balera in the new era.

It has been 7 years since the brand came to the market in 2005. In the past 7 years, Bala has always adopted a traditional, steady and low-key development strategy.

It was not until May 2010 that under the chance that Yuan Dong, chairman of the bala Clothing Co., Ltd., introduced to He Junfeng, the chief marketing consultant of the Marketing Planning Co Ltd, had a historic change since then.

Professor He Junfeng has been praised as "the first person in China's clothing investment planning" and "the famous marketing expert of actual combat faction in China". He also founded the "harmony marketing planning Co., Ltd." as the honorary title of "China clothing investment planning first organization" and "China's famous real war marketing and planning agency".

Mr. He Junfeng has led his "wolf team" to create miracles one after another in the great river of China, which is pursued by numerous entrepreneurs.

Although Bala had just entered Humen, Dongguan, and there were only more than 20 stores and several Direct stores in China, the team and other conditions of the company were not very mature. However, through more than 5 hours of communication between the two sides, He Junfeng was deeply attracted by Yuan Dong's upright character and the determination to make Bala as the world famous women's clothing brand. Therefore, He Junfeng stood at the height and depth of the industry to analyze the advanced marketing mode of the clothing industry, and made clear plans and references for the future development of bala.

These plans laid a good foundation for the future development of Bala la.

So on the same night, Yuan Dong launched the idea of cooperation with the public marketing planning, and handed over professional matters to professional teams: to manage products and production, to invest and operate these two core marketing boards, and give them all the power to take care of them; but He Junfeng told Yuan Dong patiently: "at present, your business is still in the initial stage of development, the conditions are not very perfect, and the timing of cooperation is not very mature. We can give you some guidance advice free of charge. When the time is ripe, we will intervene again and push the brand to a new stage, so this is the best way of cooperation."

So Yuan Dong and He Junfeng's teacher had an indissoluble bond. Under He Junfeng's professional advice, Bala brand entered a stage of intensive training.

In the evening of November 6, 2011 (Sunday), miss He Junfeng was awakened from sleep by Yuan Dong's rapid phone ringing. Yuan Dong, who just returned from Hubei, told He Junfeng teacher: "balaa 2012 spring and summer new conference" has been set in November 18th, and time is pressing. We hope to cooperate with the crowd marketing strategy immediately.

Yuan Dong on the phone seemed very excited and confident. In his firm tone, He Junfeng judged that Yuan Dong and his ballet were ready.

In the past year, Yuan Dong has guided his Bala brand to cultivate the company's internal strength and made a comprehensive introduction to the brand.

The company moved from the previous wholesale market to an independent office building, and the area and decoration were upgraded very well. In order to better solve the problem of production and supply of goods, Yuan Dong built up a "Bala La Industrial Park" in Hubei with 40 million huge sums of money. The customer service team of the company has not developed to 10 of the more than 50 people from the previous 10, and the brand website, product album, exhibition hall...

It has been basically shaped...

The internal strength of the brand has been basically completed, and basically has the strength of rapid development and expansion.

Mr. He Junfeng and his team have always been famous for their miracles in a short time. Although this is only 10 days left for the crowd, it is obviously a challenging battle for the crowd.

Monday, November 7, 2011? (only 10 days from the press conference).

According to the actual situation of the project, according to the actual situation of the project, Mr. He Junfeng dispatched three colleagues with rich experience in the clothing industry to form a "public standard project service group" and formally entered Bala, and began to conduct "project physical examination" for bala.

In the whole day's physical examination, the public project team has basically completed the understanding of the current status of Bala, such as customers, markets, policies, teams, enterprises, etc., and held a project planning meeting that evening, and formulated the "detailed operational policy" on this conference, which includes: conference theme, customer invitation, meeting process, customer paction and so on. So a theme is: "Bala 2012 spring and summer new product conference and the ballet marketing school opening ceremony".

In order to provide more convenience and support from the industry to the conference, the Chinese southern style clothing brand alliance also extended assistance to Bala La: the chairman of the China Southern dress brand alliance and the chairman of the Humen Hai Yun Hotel, Mr. Zhong Run Kun, not only provided a professional venue for the conference, but also personally invited to be the honorary Dean of the "Balla Marketing School", which laid a solid foundation for the success of this conference.

Tuesday, November 8, 2011? (only 9 days from the press conference).

"Bala La 2012 spring and summer new product conference and the opening ceremony of the balera Marketing School" was held at Bala Humen headquarters. At the meeting, the marketing department, customer service department, production department, design department, logistics department and finance department were held.

All of them have made promises in public, indicating that they have made a determined decision for the success of this event and also escorted the success of this conference.

At the same time, the public project team carried out detailed project division and quantifiable goal decomposition for all departments of the company, and formulated the overall reward policy and stage reward policy. Finally, the hands-on guidance for each department's staff was carried out to enable everyone to play the maximum efficiency in a specific range.

November 9, 2011 - November 17, 2011 (8 days from the press conference)

Marketing Group: responsible for the invitation and marketing of the new conference's new customers. The target 150 will attend the meeting.

Customer service group: responsible for the invitation and marketing of the old customers at this conference, and all 100 guests will attend the meeting.

Meeting group: responsible for the implementation and preparation of all the meetings.

Logistics Group: responsible for the logistics supply and on-site financial settlement of this meeting.

November 18, 2011? (Balla 2012 spring and summer new product conference and the opening ceremony of the Balla marketing school, welcome dinner.

The new reception of Balla 2012 spring and summer and the welcome dinner at the opening ceremony of the ballet marketing school were held at the Hyun Yun Hotel. About 200 guests were invited to the dinner. At the dinner, Zhang Fang, the general manager of Bala Clothing Co., Ltd., welcomed the girl.

November 19, 2011 balbala 2012 spring and summer new product conference and the opening ceremony of the bala sales school.

The scene of "balale 2012 spring and summer new product conference and the opening ceremony of the balale Marketing School" attracted local government leaders from Humen and government leading bodies in Hubei Industrial Park, including the market, as well as Guangdong TV, southern TV and Dongguan daily.

The participation of more than 10 mainstream media, including more than 300 new and old customers at the scene, witnessed the classic moment of Ba la la.

According to the incomplete statistics, there are more than 300 customers on the scene, a total of about 350 people, all the old customers have successfully upgraded to "VIP customers", and the new customers have reached a contract rate of 83.6% on the spot, and the franchised stores will basically open up before the spring and summer of the Ming Dynasty. At the same time, the agency business from more than 10 provinces and cities nationwide has reached a preliminary cooperation intention.

Bala's tomorrow.

With the support of planning, the spring of the bright star of the women's brand will come soon.