How To "Franchise" A Good Brand?

With the development of economy and the increase of personal wealth, millions of people are eager to find investment projects that are compatible with personal interests, easy to get started and small risks.

For those who are in the prime of life and have a certain accumulation of funds and investment, franchising is an excellent entrepreneurial opportunity.

Being a small boss through the franchise chain is becoming more and more popular in today's society.

As an international popular mode of operation, chain franchise has proved its feasibility in the past hundred years of development abroad. Because of its small investment risk and high probability of success, it is very attractive to franchisees.

The franchisee only needs to pay out funds, and everything else is supported and directed by the headquarters, so that a mature project can be easily obtained.

Because of the above characteristics, franchising is popular all over the world.

To put it simply, franchising is a successful company's successful experience, business model and product that has been accumulated for many years, and is granted to franchisees in the form of franchise contracts.

Franchisees can make full use of the advantages of the existing successful enterprises to create their own career opportunities. In fact, franchisees operate a product or service that has already been sold for a long time, and ownership belongs to the franchisee.

Franchising has created 100 years of development in foreign countries, such as McDonald's, KFC, Pepsi Cola, Starbucks coffee STARBUCKS and 7-11 convenience stores.

After accumulating certain capital and investment capability, local business elites can contact overseas successful brands through franchising mode and have the opportunity to become their partners in China.

However, in the face of numerous domestic and foreign franchising brands, how should we choose them?

Is it a hot investment industry?

Or invest in the unpopular industry?

Invest in big brands and old brands?

Or invest in emerging brand small brands?

What projects do you choose to make money?

Experts have put forward some pertinent opinions.

In an authoritative survey of potential investors by global resources company and China Chain Store Association, we can see that in Shanghai, Beijing and Guangzhou, catering and retailing are three hot investment trends.

The hot industry shows that the industry has a wide market scope, large market volume, large space, opportunities and projects.

But it doesn't mean the industry that makes money.

Sometimes, because the industry is in the development stage, the potential demand is big and the competition is few, but it has the investment value and the profit space.

But choosing what industry needs to consider all aspects, such as the internal and external factors such as economy, market, policy and so on.

We must not just look at the hot line.

It is suggested that investors in the chain join industry should choose the industries with large market demand and relatively "lack of" industries to intervene, so that the profit margin is relatively large.

For convenience stores and other industries that are already fiercely competitive, investors must be familiar with the industry and must be good at operating innovation in a complex market environment.

Before investing, it is necessary to correctly evaluate your character, hobbies, energy and expertise.

We must know what we are suited to do, what we like to do, choose projects that suit our personal interests and expertise, and the probability of success is relatively large.

In addition, getting support from family members is also very important.

Besides, the following factors should be taken into consideration. First, how long is the short, medium and long-term development potential of the selected industries?

For example, the pearl milk tea shop, which has been piled up in the past two years, is now on the wane. It is obviously inappropriate to go to such a project again.

It is wise to choose projects that are in growth and development.

The two is whether the financial resources are enough to support the capital turnover before making money.

Choosing the right brand is the most successful part. First of all, we should examine the brand attractiveness of the franchised enterprise and the time, financial resources, localization and planning of the industry.

Franchising in China lacks mature brands that can be pferred.

This is mainly reflected in the following aspects: some enterprises do not have distinct characteristics in terms of commodity service and sales technology, and do not have the conditions of franchise chain to rush into the herd and have "concession". As a result, the whole chain system is like a castle in the air, without developing stamina and resisting any market risk, and collapsing at any time.

Joining such a brand is doubtless the future.

Therefore, seriously identifying franchisees is a strong franchise business, or a "hoax" deception business, which is a key factor in the success or failure of investment.

Fully understand franchisee's service items for franchisees.

Because most of the franchisees are short of professional experience and relevant professional knowledge and skills, it is important for franchisees to consider whether the franchisee can play a good role as a mentor.

Teaching skills, providing experience, popularizing knowledge, solving problems after opening a shop, and all kinds of related assistance in promotions and operations are essential for headquarters.

Therefore, the franchisee will make the appropriate choice after knowing all the related services of the franchisee.

Field research, do what we can.

After collecting all relevant information, the franchisees should also conduct business district inspection and shop selection, make relevant measurement and forecast of the business objectives, and invest in combination with the actual situation.

In addition to existing funds, bank loans can also be used to raise funds.

But we still need to fully assess our personal financing capacity.

Because once in operation, the shortage of funds will bring great risks to individual businesses.

Seriously read and deliberate the terms of accession.

Many franchisees do not pay attention to signing contracts, causing disputes and disputes in the future operation.

To avoid this phenomenon, it is necessary to consult the professionals in the industry before signing the contract to understand the extended meaning of some contract terms.

Whether it is for enterprises wishing to expand the market through franchising, or for those who wish to look for projects, prior consultation and understanding of relevant policies, laws, markets and operations may greatly reduce risks before entering the field.

In addition, the selection of investment projects can not be "cheap" mentality, the project is not cheaper, more investment value.

A good franchise brand often has a "high threshold" and a lot of investment, but its success rate is high and its risk is small.

Therefore, if the funds permit, we should try to choose mature and well-known brands to invest.

The most important industry franchisees choose to join franchises. The most important part of franchising is the choice of store locations, because it is directly related to the profit level of the franchisee and even the success or failure of the operation.

Good location can make business flourish, and improper location can also make business stagnant or even bankrupt.

So many people attribute the most important factor to the success of a store's business: address, address, or address.

This is also the success of the fast food giant KFC and Mcdonlds.

Therefore, if there is no good address, you prefer not to open a shop first.

Ordinary people always think that the tide of people is money tide. So they always choose to open shop in prosperous commercial district, but because the rent of these areas is usually very expensive, they often become the jobs of landlords, and even the situation of high turnover and loss.

Therefore, under the guidance of headquarters, according to the experience of other stores, we must estimate the turnover, investment amount and rent of the candidate shops according to the experience of other stores.

The target customers of different industries and formats are different. When choosing a location, they should choose close to the target customers, and they will shop at the store with convenient visibility and high visibility.

Franchising is not a lot of money, but it can be profitable without joining.

Experts also pointed out that franchising should be successful, in addition to requiring the alliance to have its own well-known brand and good corporate image, unique products and strong support for franchisees, supply and training system, and unique information network and perfect distribution system.

The franchisees should also have the willingness to work hard and have strong management and risk awareness.

In addition, a common view of business is the foundation and key to success.

"One glory and one glory, one damage".

Therefore, the right way to look at and grasp the risks and advantages of franchising is also the key to success.