The Entrepreneurial Process Of The Two Generation After 80

Ben is a person who can sit and wait to eat.

Instead of being willing to set up an established mode, he took up 3000 yuan and resolutely embarked on his own initiative.

He said he knew from childhood that the future must take the road of entrepreneurship.

"As to what industry it is, it has never been conceived."

One after another, by chance, Lu Ping, who was still in University, set foot in the two major fields spanning fashion and Internet in 3000 yuan.

From the initial solo to the post-80s army that commanding more than 200 people, in less than six years, his assets expanded from 3000 yuan to 20 million, and he grew from a green university to a pioneer in the field of strategizing. He also won the Ninth "Shanghai IT youth's ten new cutting-edge" title, and even became a husband and father in a hurry.

This year, he is just 30 years old.

1, the table "the point of Jiangshan" coincidence leads to entrepreneurship.

At the beginning of the Sweatshirt factory dense Qingpu area grew up, parents also run one of them, Lu Ping has been exposed to the success or failure of the private clothing enterprises.

Even though he is an elementary school student, he has been "guiding the country" on the table, giving advice and advice to his parents.

Of course, for adults, his words never stay on the table.

But Lu Ping's dream of starting an undertaking sprouted early.

Despite his family's wealth, Lu Pingyi has always maintained an independent character. "I don't want to rely on my own skills at home."

From the small to the big, he was the best student in the school. He finally got the chance to choose his favorite business major in the college entrance examination that year.

Although reluctantly, according to Lu Pingyi's character, this defeat brought him more motivation.

In four years of college, he only got a scholarship in one semester.

"After graduating from college, I plan to study abroad after graduation."

I didn't expect it to happen again.

"The fourth of the year is 9. 11, and the United States will not go.

Students from all over the country have concentrated on applying for Canadian schools.

Who wants to turn to Australia? "

The road to go abroad was broken.

Lu Pingyi stayed at a software development company in Shanghai.

At the same time, he also helped the clothing business at home.

"Parents often ask me to go online and look for some sweaters in foreign countries to make models, and I have a long time to understand them. I know what they need from customer feedback."

Perhaps the previous coincidence is to create an opportunity, Lu Ping suddenly whims. "Now that the clothing factory at home needs a backstage to collect sample information, so must other manufacturers!" he soon realized that this would be a good business.

Lu Ping, who has been at work for several months, bought 3 "second-hand out of service servers" with 3000 yuan of savings and repaired them himself.

Work overtime until 1 o'clock in the morning, return home, and then spend two hours in the morning, and then go out at seven in the morning.

Though hard, the entrepreneurial dream set up at a young age seems to take shape gradually.

He survived.

In 2005, the website was online.

"My position is clear enough to replace customers with information and the first round of audition.

It's very basic, but it's also very necessary. "

The first week of the website has the membership fee of the first 500 registered users.

Over the next few years, he never had deficits.

Lu Pingyi walked steadily.

"I have confidence in myself.

At the time of the third year, the family business suffered a major crisis. It was turned over by a style I found. In the past 3 years, this sweater has been sold for 400 thousand! "No clothing professional background, all rely on actual combat experience, Lu Ping has a unique aesthetic view on clothing.

More and more website users, not a few months, Lu Ping resigned to work, dedicated to the business of their own business.

It might really be a gift, a website, a sale, a collection of information, and all the things inside and outside of him, and everything is excellent.

"Most of the customers are middle-aged private entrepreneurs, and the website interface is only for easy use.

As for sales promotion, what are the advantages of calling each other to introduce my website?

They have needs, prices are not expensive, are willing to try, and the response is really good.

In 2006, Lu Pingyi became president of Shanghai Yi Shang Information Consulting Co., Ltd., and its POP (global) fashion network organization was involved in many fashion information fields such as clothing, shoes, bags, jewelry, home textiles and so on.

"Yi Shang" is taken from the homophonic "Yi Shang", which we sell is fashion.

In addition to collecting information from overseas websites, a part-time photographer is also sweeping around the world to maintain about 5000 images per day.

Now, the number of registered users exceeds 700 thousand, and in addition to the Chinese market, he will reach out to Turkey.

Lu Ping has also been tested by the market.

The financial crisis of 2008 once worried him.

Fortunately, a large number of clothing enterprises pferred from foreign trade to the domestic market to help him tide over difficulties.

In the face of labor shortage this year, Lu Pingyi has made a new way to improve the content of the website, which has helped customers pform and innovate, and has gathered a large number of premium paying customers.

As a young entrepreneur, he has never been afraid of competition.

"This is already a gap in the gap industry, which has also been effective imitation, but it was finally defeated by us.

This year is a year for the rivers and mountains. "

Lu Pingyi is very indifferent. "By the end of this year, it will not be a problem to double the output value.

Now I'm afraid I run too fast to get out of the way.

3, self compiled textbooks, training 86 after the "mad man" recruits

From the stage to the background, Lu Ping personally trained several senior sales executives.

"Training materials are compiled by myself, summarizing my own experience and ideas."

A man sits alone in his office and checks the company QQ group every half an hour to see what employees are talking about and which salesperson has secured a client.

He just silently watched and spoke very little, "afraid of giving them pressure".

Lu Ping said that he had goals and no idols.

"Our industry is too special, and there are few employees.

Who knows more about this line than I do? "He even admitted that he seldom read books, but liked to communicate with others and get information from other people's stories.

"This is a process of gaining experience, digestion and re derivation."

Lu Ping has revealed the "nature" of science and engineering. He said his brain is working all the time, and a powerful logic system envelops him. He can accurately understand each other's psychology from everyone's conversation.

"Many times, I would have guessed their questions before listening to them, and heard my explanation. They didn't need to ask questions at all, so they signed up quickly."

The average age of the young boss commander is "86 after", which is commensurate with "classmates".

Lu Pingyi, 30, is already a member of the "third generation".

Every day, you will see a couple of maniac tied a towel on the head to write "refueling", and a few of them go to the office desk to talk to customers, and sometimes burst out a few screams.

At this time, Lu Ping looked out of the office glass and smiled.

"This is the way they inspire themselves, and also the style of our company."

4, leading fashion trend dressing all depends on the wife.

In just 6 years, Lu Pingyi did a lot of things, even including "taking time off" to get married and have children, and had a happy family of three.

"My idea is to set a goal and achieve the ultimate goal, even at cost."

He also remembered that he had said in his freshman year that he would set up a company of his own before he was 30 years old.

And all this has been fulfilled.

"Tuition can only be delivered once, and there must be no second mistakes."

Lu Pingyi paid special attention to norms and respect for treaties. He liked to study things and even be tough.

His self-confidence is often read as "hegemony".

"I always force others to take my advice. I know I must be right, and that is the fact.

Every prediction is logically deduced without error.

He is like a powerful machine, running complex procedures, step by step to his 30 years old before the target one by one, one does not fall.

From nine to five, nothing happens. He goes home on time every day. "But it's just another place to work."

Lu Pingyi is in touch with the international frontier fashion every day. "Like most domestic consumers, we are very simple people, but they are guiding the fashion trend of China's 80% garment enterprises."

Interestingly, although it can be regarded as a "half" fashion person, Lu Pingyi's clothes are not allowed to make his own decisions, but he can buy them all.

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Bags and bags are familiar to us. We can even point out that this is our client.