Innovation In The Upgrading Of Pregnant And Infant Industry

The twelfth CBME pregnancy baby show and CBME children's Wear Exhibition (hereinafter referred to as CBME exhibition) will be held on 18-20 July 2012 at the New International Expo Center in Shanghai. The innovative product selection campaign launched by CBME organizers has officially started.

CBME innovative product selection campaign started in 2008, aimed at encouraging Pregnant and infant Enterprises Develop innovative products. After 4 years of development, this activity has a wide influence in the baby industry. In 2012, the number of products participating in CBME innovation product selection was more, the selection process was more democratic, and the award setting was more reasonable. CBME innovative product selection activities have a positive guiding significance for accelerating the marketization of innovative products and promoting the innovation and upgrading of pregnant and infant industries.

This innovative product The selection attracted 85 innovative products with domestic or foreign patent certificates. Among them, lathes, steam seats and furniture products 25, maternal and infant products and toy products 51, 9 costumes and accessories.

2011 innovation product selection campaign site

　　 Independent innovation and core competitiveness

Any industry follows this rule: when there is no obvious difference in product homogeneity and brand, market competition usually appears as a fierce price war. There are such problems in the current pregnancy and infant industry. Under this background, if the pregnant and infant business enterprise wants to rush out of the market "Red Sea" and get out of the road of differentiated development, we must enhance the consciousness and ability of independent research and development, independent innovation, rely on innovation to promote product upgrading, rely on innovation, strengthen brand differences, and establish a leading position in the market.

CBME innovative product selection, through the provision of high-quality display platform and promotion channels for innovative products, encourages pregnant and infant enterprises to continuously introduce new products with high added value, high return rate and widely welcomed by consumers. Through media exposure, public selection and expert group audit, we can understand the market feedback of new products and speed up the marketization of new products. The object of the selection is the newly acquired baby product of China's new national patent certificate or foreign patent certificate.

　　 Public voting expert review ensures fair and just election

In order to ensure a more fair and fair selection, the 2012 CBME innovative product selection adopts the combination of public voting and expert evaluation, and the combination of market demand and expert opinion. During the event, the participating products will be displayed on the CBME official website and the 2012 CBME exhibition site. The audience can register on the CBME official website and vote online. CBME Exhibition Vote is given at the event site. According to the results of online public voting and on-site voting, the CBME innovation product selection campaign will produce the best people's Innovation Award. The "best people's Innovation Award" will be announced after the 2012 CBME exhibition.

In addition to the public appraisal committee, the 2012 CBME innovative product selection campaign also invited experts from the well-known enterprises of pregnant and infant enterprises and the mother child media to form an expert group to conduct a professional review of the candidate products. According to the results of the panel's evaluation, the expert group's best innovation award will eventually be generated. The best innovation award of the expert group will be presented at the CBME exhibition media conference in July 18th, and will be exposed before more than 50 industries and public media.

　　 Professional pregnancy and baby show helps innovation product market development

CBME pregnancy baby show is Asia's largest and second of the world's pregnancy and baby show. In 2012, the scale of the exhibition has reached a new high, with an exhibition area of 115840 square meters, an increase of 44% over 2011. It is expected that 1200 exhibitors and 1900 brands will be on display, attracting nearly 90000 professional spectators and buyers from all over the world in 80 countries and regions.

In addition to the innovative product selection activities, the CBME exhibition site will also hold exciting activities such as CBME seminars, trade fairs, fashion child salesperson skills competitions and so on. There are four bright points in the 4S concept store, cartoon and animation licensing area, toy transformation and upgrading area, and organic food area.

In order to facilitate the visit of the pregnant and infant industry, CBME organizer opened the online pre registration channel. The viewers only need to register on the CBME official website for pre registration. They can register quickly by the successful bar code to the site's pre registration window, and visitors who receive the visiting card in advance can also enter directly. Pre registration in June 30th will give you more chance to win multiple courtesies such as IPad! The organizers will select 1 top prize winners and 10 lucky ones from the pre registered audience. The first prize will be IPad (16GB). The lucky prize will be upgraded from the ordinary visiting card to the VIP visiting card free of charge, and enjoy the honorable ceremony of the exhibition site VIP.

Promote the independent innovation of products, and strive to develop the baby industry. 2012CBME invited the industry elite to gather in Shanghai in July to celebrate the wedding industry feast.