Chinese Men'S Clothing Is Marching Towards Brand Internationalization

Under the influence of various uncertainties at home and abroad, the potential development space of China's men's wear market is still very wide.

Multi angle male masculine E1 men's wear hall attracts many large scale and market competitive brands to participate in the development of China's men's clothing industry.

Multi brand group development

On the first day of the exhibition, the honorary president of China Textile Industry Federation visited the E1 men's wear hall.

(000902, stock bar) President Du Yuzhou said that at present, domestic brands are eager to lead men's fashion.

Under the influence of various uncertainties in domestic and foreign market environment, the potential development space of China's men's wear market is still very wide.

Multi brand men's clothing enterprises have adopted the strategy of "full package exhibitors" this year. In the E1 men's wear Museum of CHIC2012, YOUNGOR (600177, stock bar), Shan Shan and red bean three Chinese men's wear brands are magnificent. They carry all the brands of their brands in full swing, forming the situation of the three big groups and the various brands, and show the unshaken strength status in the industry.

The award winning "grand prize" in the annual Brand Awards this year has also led the three sub brands to participate in the exhibition.

Building brand and competing for market segments are the trend of menswear brand development. The cultivation of sub brands can not be sacrificed by weakening and ignoring the cohesiveness and recognition of brand groups. At the same time, the integration of supply chain and value chain resources among different brands will become an effective way for men's clothing brands to expand their market share on the basis of controlling costs and sharing resources.

Explore new mode of terminal channel

In the E1 men's wear hall, "the leading brand holds the exhibition to demonstrate the strength, the new sharp brand emerging" the situation exactly is the Chinese male clothing brand development present situation miniature.

Bosteng men's wear, Brandon and YOUSOKU, which are famous for their fame and fortune, are from Bosideng group, Nanshan Group and Dayang creation (600233, stock bar). Their thick and thin hair is increasingly showing the atmosphere and strength of the men's wear exhibition area.

Among them, this year's first exhibitors YOUSOKU launched the "ten thousand yuan" cooperation project during the exhibition. The online joining mode of "zero burden, zero threshold and zero risk" provides a new marketing exploration for young entrepreneurs and men's wear brands.

The main SPA mode of alsdun shows "every man has the value of fashion clothes." the corporate mission and the vogue of "China's fast fashion brand" invariably reflect the trend of Chinese men's clothing to "fast fashion" marketing mode.

At the same time, he also held a press conference at the same time as CHIC. He said he would hold the "North Qi Cup China youth fashion buyer contest" to train professional buyers and integrate ODM supplier resources. This will provide new thinking for the men's clothing industry to optimize the industrial chain and change the terminal mode.

The new round of development of Chinese men's clothing depends not only on the strength of the brand itself, but also on the circulation and cooperation of the whole market, so as to truly promote the overall development of the industry.

E-commerce still has room for development in the clothing industry. However, the mature and dignified male dress is demanding higher quality products, and the price is generally above 1000 yuan. The high cost has always been the reason why men wear clothes to stop business.

Therefore, while controlling the cost, optimizing the industrial chain and integrating resources at home and abroad, the men's clothing brand should not focus on the development of fashionable young and competitive products. The exploration of new modes in terminals and channels will improve the utilization rate of traditional men's clothing brand to science and technology, and increase the added value of products and brands.

Actively moving towards internationalization

In the market trend of market segmentation, traditional brands have also launched a series of fashion. In CHIC2012's men's wear Museum, it is easy to see that each brand has obvious internationalization and youthful trend in product design.

In terms of fabrics, YOUNGOR, Brandon, Renault and other brands all use fabrics imported from countries such as Italy, men's sweaters made of pure wool, washable imitation leather jackets and other men's clothes, which have made use of overseas fabric resources. YOUNGOR's HANP uses innovative antibacterial, skin friendly and environmentally-friendly cotton and flax materials to create natural and simple home textiles.

In addition to the use of high-end fabrics abroad, Chinese men's clothing is also seeking to break through in design so as to increase the international sense of fashion.

Menswear puts forward the design route of "precise Edition + original design", and imports the British version division team as a whole, uses the international advanced analysis model, introduces the advanced equipment such as the American and German computer program control machine and so on, ensures that each garment is suitable for self-cultivation and beautifies the body shape. The three sub brands of the redepol group all use the Italy design team and the Japanese display team to bring the international fashion to the Chinese men. The men's suits of Satchi, Ashton, Stella, and Wei long are "tacit understanding" with the style of self-cultivation and narrow edition as the keynote. Bosideng

In terms of product mix, the young fashion series of men's wear brands have made bold suits and casual shorts, and shirts with short duvet, so that men's clothing that has not changed much has a new and Smart vitality.

The change of consumer mindset and consumption habit urges the development of men's clothing products to be diversified and fashionable. From the display and feedback of the CHIC2012 men's wear hall, many professional spectators say that the design of men's wear and fashion will cut down the practicality while beautiful, while Chinese male consumers accept this kind of aesthetics, but they do not necessarily accept this version. They actively pursue the internationalization and youth of design while taking into account the objective conditions of Chinese consumers.

In 2011, the weakness of the men's clothing market still showed steady development potential under the changeable economic pattern.

Lu Yama, vice president of the CHIC group in Florence for six consecutive years, said that he was quite satisfied with the traffic volume of the CHIC this year. The attendance of professional audiences was better than most European exhibitions.

Wang Weiwei, the media manager of the company, said that the goal of CHIC is to meet more partners every year. The investment situation this year is still very optimistic.

Similar to the busy scene in the exhibition, Ji Lianxu, general manager of five wood, also said that the investment situation was good this year, and the flow of people in the booth was always in an endless stream.

Hu Dongmei, deputy general manager of YOUSOKU, the first time to take part in the exhibition, said that the first exhibition was held with the mentality of appearance and communication. The first day of the exhibition attracted a large number of visitors to visit and consult, and achieved the effect of displaying and conveying ideas well.

While controlling the cost, optimizing the industrial chain and integrating resources at home and abroad, the brand will explore new modes in terminals and channels, which will improve the utilization ratio of traditional men's clothing brand to science and technology and increase the added value of products and brands.