Shopping Centres In Tianjin Are Ranked First In The World.

Recently, the world famous real estate consultant, CB Richard Ellis, pointed out that the development of global shopping centers continued to develop rapidly. Meanwhile, the growth of the middle class and retailers has made the development of shopping centres at an unprecedented level, especially in Asia, where new shopping centers are mostly located in emerging markets.

The world retail survey data released by CB Richard Ellis shows that China is the world's largest shopping centre in the world.

Of the ten largest built shopping centers in the world, 8 are in China, and the top three are all Chinese cities.

Tianjin, China is the world

The construction of the busiest city, the built shopping center exceeds the existing stock in any European city except Paris and Moscow, with a total area of 2 million 450 thousand square meters.

In order to identify the most active market, CBD has launched an investigation into the development level of shopping centers in 180 major cities in the world from two aspects of the project and the scale of the projects currently under construction in 2011.

The survey found that the development of shopping centers has reached a significant level, and the scale of shopping centers in the world has risen to 29 million 600 thousand square meters (equivalent to the total volume of existing shopping centers in France, Britain and Germany).

Last year, 7 million 800 thousand square meters of new shopping centers were put into use.

Emerging markets such as China, Turkey and India are far more active than the more mature Western European and North American markets.

In 2011, 63 (35%) of the surveyed cities were open to new shopping centers, 50 of which were in emerging markets.

In contrast, 5 Western European countries opened only one new shopping centre last year.

At present, the scale of China's shopping mall is crowning the world.

Of the 180 cities surveyed, more than half of the built shopping centres are located in China, while Asia accounts for 70% of all construction projects.

In Tianjin, Shenyang, Wuhan and other highly active Chinese cities, many of the population has exceeded 10 million, and shopping center development usually starts from a relatively low point.

Faced with such a crowd, there are only a few department stores and shopping centers.

Retailers, especially those who intend to set up more branches in every city, are limited because of the lack of suitable facade.

In the next few years, the opening of a large number of shopping centers will help retailers accelerate business growth in China.

Since ancient times, Tianjin was a place where merchants gathered. As a former "emperor of heaven ferry", Tianjin's culture and merchants flourish in history.

"When the land is nine Hejin wants, the road passes through seven provinces and ships". Under the influence of the pportation and salt industry, Tianjin trade is known as "the first city of thriving North".

Tianjin is also moving towards the international shopping mall.

Recently, the world renowned real estate consultant, CB Richard Ellis released data show that: because developers have great expectations for the purchasing power of Chinese consumers, China is building the world's largest shopping center in the world, while Tianjin, China is the busiest city in the world shopping mall. At present, about 16 projects are in various stages of construction, with a total area of 2 million 450 thousand square meters.

Following Tianjin is Liaoning Shenyang and Sichuan Chengdu.

Hubei Wuhan ranked fifth, ranking behind Dubai, UAE.

The data released by the authoritative consultancy company are very well known to the general public in Tianjin. In recent years, more and more shopping centers have opened to our doorstep, and the international brands have promoted our quality of life and urban taste.

Over the past few years, the five major courtyards of Tai'an Road, Peng Xin water tour city, Joy City, Florence Town, IKEA IKEA, Yong Wang Meng Le City, Hedong Wanda International Plaza have opened business, and the environment for public leisure and shopping has been greatly improved.

For a period of time, including Le Tian Department Store cultural center, Hongxing International Plaza, Hang Lung Plaza, Tianhe City, modern city two.

A number of major projects and good projects will be opened in succession, and the shopping environment in Tianjin will be comparable to any international city.

This week, "I look to the end" column, the reporter will talk to the public to talk about the shopping environment of the city of Tianjin.

All kinds of "cities" change Tianjin

Environmental Science

"Where shall we go shopping this weekend?" the answer is: Joy City, water tour city, or the five courtyard of Tai'an road.

"Just past the Dragon Boat Festival, where did the whole family go to play?" the answer is probably: Florence Town, enjoying the "Italy town" style, buying first-line brand names.

Nowadays, the shopping of Tianjin people is no longer the same as in the past. They only aim at the traditional shopping districts such as Binjiang Road and golden street. With the development of more and more shopping cities, the concept of shopping and leisure has changed.

{page_break}

One of the changes is a substantial increase in the shopping scale.

When LV, GUCCI, Hermes and other international first-line brands enter Tianjin, our city has become a gathering place for famous brands, from the world's first line brands to the latest trend.

Tianjin Business Council statistics show that: the city's friendship mall, Hisense Plaza, Yi ddan and other high-end department stores, the world's first-line brand share has reached 80%, new high-end shopping malls have hundreds of brands, high-end has become the consensus of the city's commercial development.

On the Nanjing road and Qufu Road, too many international first-line brands are coming into our eyes. We plan: Qufu square and Jiefang North Road are located in this area, and Hisense Plaza is located here. It has become a typical representative of high-end business in Tianjin. The friendship boutique Plaza occupies five main courtyards of Tai'an Road, which has injected new impetus to this area (310328, fund).

Coupled with the contrast of the old department stores such as Triumphal Arch and Binjiang shopping center, the business atmosphere in the area of Xiao Bai Lou is moving towards the high-end trend.

Along the Nanjing road along the way, at the intersection with Yingkou Road, several major department stores firmly occupied the intersection. The reporter saw: the Hutchison Whampoa project is stepping up its construction. The shopping mall of the century city is about to open, and the new round of "Nanjing Road business war" is bound to start again.

The fierce commercial battle of Xiao Bai Lou and Nanjing Road business circle is only a typical epitome. In the next few years, there will be many high-end commercial projects entering the market, more high-end and internationalized, and the business format will be more abundant, novel and fashionable.

Business layout is more dispersed. Old Chengxiang, friendship road, Tianjin Binhai Avenue and other emerging commercial areas have gradually become new shopping attractions, bringing more choices and richer consumption experience to consumers.

The two change is that the concept of "city" is becoming more and more prominent.

Nowadays, no matter whether people enter the city or the Joy City, Wanda International or dream city, they travel around a city in one day and enjoy the happy experience brought by eating, drinking and playing. In recent years, the city has started construction of large commercial facilities about 3000000 square meters every year, investing nearly 50 billion yuan, and the total area is 1 million square meters.

We will take inventory of several newly opened stores. The building area of the dream building in Beizhen, Xiqing, is 126 thousand and 900 square meters. The commercial building area of the five main courtyards of Tai'an road is as high as nearly 400 thousand square meters, and the commercial construction area of the cultural center has reached 160 thousand square meters.

Many large and good commercial facilities spread all over the city, becoming one of the new landmarks of Tianjin's commerce.

In the coming period, more than 10 large-scale commercial complexes, including the Hutchison Whampoa Century City and the first coastal city, will open one after another, and the total construction area will reach more than 300 square meters. The number of commercial complexes over 100 thousand square meters will be opened one after another.

Among them, Hang Lung Plaza, Hutchison Whampoa Century City, Tianhe City and other large modern commercial complex will enhance the commercial level of Nanjing road and Heping Road traditional commercial circle; the Cultural Plaza will form the core business atmosphere of the cultural center area; the Red Star International Plaza will form a large commercial complex with Wanda Plaza to enhance the commercial atmosphere of Hedong Jin Bin Road area; the great joy city and the water tour city will set up the business atmosphere of Nankai and Hongqiao; the first city of Binhai will build the largest commercial complex in the world, promoting the commercial development of the Binhai New Area.

Tianjin people's shopping concept remains unchanged.

Said it.

To change the shopping environment of Tianjin people, we will observe the same changes. The concept of shopping in Tianjin is invariable.

First of all, to say that Tianjin people buy goods must be "foreign flavor", "foreign flavor" is the two word Tianjin people's mantra, which contains the meaning of Western temperament, but more praise for a commodity.

No matter which shopping center or shopping block it is, when it comes to commenting on a product, it is essential to say "foreign flavor".

This will urge the businessmen in Tianjin to take the first-class goods with genuine materials to attract the eyes of Tianjin consumers, and to "catch up" with "foreign spirits" so as to attract Tianjin people to buy.

Next is the real price. In a Tianjin dialect, it means "this commodity is not worth it."

Tianjin people will not pay for the sake of a product's Gingerbread appearance. They will consider more about the occasion of this commodity and make it inappropriate for themselves. Once there is a preliminary purchase idea, the next thing will be to observe the material and the exquisite workmanship.

If several points satisfy consumers' preferences, it will be sooner or later to pay for them.

The third point is to like to buy together.

The opening of a new large shopping mall is bound to attract a lot of Tianjin consumers. This kind of face Tianjin people are willing to give.

Next, we need to test whether these stores are able to come up with brands and products that attract consumers.

Tianjin people like to recognize a brand in a shopping mall. How many first-line brands are there in this store? How many fashion brands are the most direct impression of consumers on shopping malls? Whether the goods launched in a shopping center can let consumers come after they want to come back, is not only a test of consumer loyalty, but also a test of the strength of shopping malls.

A shopping mall will never be worried that customers will not come, because as long as you own strength, Tianjin consumers are willing to test.

The last point is Tianjin people's "picky".

People in Tianjin are knowledgeable and have wide access to external information, so they have unique views on whether goods can be regarded as boutiques, so they are particularly picky.

{page_break}

Shopping plaza is fully equipped.

The opening of shopping mall in Jincheng city and the shopping plaza under construction are of concern. What will they notice when choosing the site? The reporter analyzed this. We analyzed the construction of the Whampoa Century City, the happy city and the Binhai New Area.

It is not hard to see that a shopping mall attracting consumers to come must be the five elements of collecting department stores, retail, catering, entertainment and culture, and at the same time, it is convenient to access traffic and surrounding facilities.

Hutchison Whampoa century will be faced with the construction of Nanjing Road, and the surrounding business atmosphere is the best embodiment of high-end consumption in Tianjin.

Over the years, including Jinhui square, yydan modern city, Milo, international shopping center, extra square and city base Fifth Avenue, several mature shopping malls have built up the high-end fashion of Nanjing road. With the rendering of several large shopping mall stationed in Binjiang Road, such as Le bin department store, the surrounding area of Nanjing road has become a must for businesses and the largest consumer gathering area for Tianjin consumers.

This time, Hutchison Whampoa took the lead and set up a century city by the Jin Hui square. It also valued the strong purchasing power of Tianjin people.

The upcoming project will integrate work, residence, business, catering and leisure entertainment. It will create a comprehensive landmark of Nanjing road and create a new definition for the future leisure shopping mode.

Careful analysis of its external environment, "Century City" is located in the core area of Nanjing road. It occupies the most prosperous area of Yingkou Road subway station. It is the pfer station of Tianjin subway line 1 and line three. A large number of continuous passenger flows provide excellent source of tourists, which can be regarded as the best place to take advantage of, and with 8 neighboring two-way lanes of more than 30 bus lines and Nanjing roads, the shopping center provides nearly 1400 parking lots, and is equipped with sufficient and orderly arrangement. It is one of the largest shopping arcade with the most parking spaces on Nanjing road at present, which provides convenience for more shopping drivers.

In addition, there are five star rated hotels such as Wenstin, Japan Airlines, tangla show and so on. The surrounding business atmosphere is also enough to match its high-end positioning.

Having said that the shopping mall is being built in the central city, let's take a look at the happy city which has been officially opened.

Tianjin Joy City is located in the core area of Tianjin's inner ring. The intersection of two major central cities, peace and Nankai, has a great three-dimensional radiating force.

The project is located at the "golden intersection" of the urban trunk line, which is next to the Main Street South Main Street and South Road.

There are not only 49 bus lines around here, but also seamless connection with Tianjin metro line two.

It has a population of 730 thousand and a population of 3 million 300 thousand km in the 5 km range around 3 km.

In the region, the high-end community, such as Fuli city and grand Yue apartment, is 3 million square meters, about 140 thousand of the high-end consumer groups.

The project is situated near the ancient cultural street, food street, Drum Tower commercial street and other famous tourist attractions in Tianjin. There are nearly 6 million tourists every year.

Look at the central city, then look at Binhai New Area.

In recent years, the business atmosphere of the new area has been continuously improved. As the first truly boutique shopping mall in Binhai New Area, the golden yuan Binhai International Shopping Center has recently attracted many luxury goods.

The center is located in the Second Avenue Business District of the Development Zone, surrounded by high-end living communities, international star hotels, private clubs, etc., which is located at the core of prosperity.

Also in the Development Zone, the happy shopping plaza close to Metro Line 9 Civic Plaza Station is expected to open in the middle of this month.

The project has opened up the first 6D cinema in the mainland, which is a landmark of shopping plaza.

From the second half of this year, Binhai New Area will also take the existing large business circle as the center and gradually radiate to the community.

Citizens feel that shopping is more like leisure.

The famous real estate consultant said that China Tianjin is the busiest city in the world shopping center construction. The most direct embodiment of this kind of busy business is not only the emergence of a large shopping center, but also a deep sense from the public. Shopping in the street is more like visiting a park, eating, drinking, playing and shopping. The five in one mode of leisure shopping gradually affects the general public of Tianjin.

{page_break}

Taking stock of shopping in Tianjin, first of all, the department store, the most famous department store in Jincheng, is the industry of recommendation. I am afraid that these three words also affect other foreign tourists. To Tianjin, they must go to the industry to persuade them to become the nicknames of Binjiang Road and Jinjie, and then there are old shopping malls including Central Plains and Binjiang. These shopping malls continue to upgrade their grades and scale, and the old shopping malls are still developing new vitality.

Department stores are full of beautiful products. Under such a big background, there are several stores in Binjiang Road, one brand and one shop, and consumers enjoy genuine goods.

Next, the Tianjin business market has emerged as a representative of the wave shop shopping group, some fashion clothing and accessories began to decorate the public.

Then the international brand is settled, and the shopping environment in Tianjin leaps and bounds.

The most direct reflection comes from magazines.

10 years ago, when consumers in Tianjin opened up high-end magazines, they saw a beautifully advertised advertisement and paid attention to the sales location below the advertisement. They always ignored Tianjin.

Beijing, Shanghai, Guangzhou, Shenzhen...

Such brands can be found in other cities.

It seems that high-end brands are far away from the city, but today, after turning over magazines, almost all international first-line brands have opened their stores in Tianjin, and Tianjin has become a must for these businesses.

Tianjin has a population of over 13 million, and the development of shopping centers usually starts at a relatively low point.

Faced with such a crowd, there are only a few department stores and shopping centers.

Retailers, especially those who intend to set up more branches in every city, are limited because of the lack of suitable facade.

More importantly, the rapid growth of the middle class in Tianjin and the multiplying growth of business travelers have made it inevitable for international brands to "get together" in Tianjin.

Today, the citizens of Tianjin are more willing to enter the "city" shopping. This "city" is a shopping mall with five in one business square.

Here you can find any brand you can think of, you can taste all kinds of dessert snacks, go tired to see a movie blockbuster, and there are theme parks suitable for children to play in the mall.

As a result, the enthusiasm of the public has stimulated the enthusiasm of the brand to enter Tianjin, and the development of shopping centers has continued to grow.

Nowadays, it is not only Beijing and Shanghai that are the minds of shopping centers. More and better shopping centers are rooted in Tianjin. Our city also has reason to become the best business place in the world.

In fact, Tianjin has become the busiest city in the construction of the global shopping center. It is a microcosm of today's world economy. Retailers have turned their attention to developing new markets and seeking new opportunities in order to achieve business growth and cross-border expansion.

This strategic growth has promoted the upgrading of high quality commercial space in emerging markets such as China.

These markets have attracted a large influx of retailers to stimulate demand for new shopping centres.

Shopping centres advance to communities

The older generation of Tianjin people talk about shopping malls, and usually say "go to the market", which is called "Jin Jie" and "Binjiang Road", the location of the shopping malls and other large shopping malls.

But today, if it's just for home life, it's not necessary to run a long way to shop here.

Small Haiti, Ruijing, Huayuan, Zhongshan Gate and other large residential communities have their own shopping centers. They are also brand complete and multi in one.

To "city", visiting golden street is more like a holiday lifestyle.

Take Ruijing residential community as an example, this is a new community that has just been developed in recent years, but a large commercial square with catering, shopping and entertainment has been built to meet the needs of the surrounding people.

Lotte Group, the world's top five hundred company, opened and operated in Beichen's Ruijing commercial center, Lotte Matt Austrian garden store, which greatly enhanced the shopping environment in Ruijing residential area.

This store is located on the Chen Chang Road in Beichen District, adjacent to the West Cross embankment station of MTR line 1. Its location is superior and its location is obvious.

The total floor area of the supermarket is 25 thousand square meters, which is divided into three layers. It integrates shopping, dining, leisure and entertainment into one. It is the largest comprehensive shopping plaza in Beichen.

Provide good quality and cheap goods to residents near Ruijing commercial center.

The resident population of Ruijing residential area has reached 200 thousand people. There was only one large supermarket in the former residential area, which could not satisfy the shopping needs of the surrounding residents.

The opening of Lotte Matt Austrian garden store has greatly alleviated the difficulty of shopping for its residents.

The world's top five hundred companies invest in supermarkets in Beichen District, while improving the shopping environment in Ruijing residential area. Meanwhile, it has also greatly promoted the development of service industry in Beichen district to a higher level.

The distribution of commercial real estate projects in Tianjin is more stable. It is not limited to the three traditional areas of peace, Hexi and Nankai. It is a situation of blossom and rational distribution. Hedong, Hongqiao, Beichen, Xiqing, coastal areas and other regions have appeared or planned large-scale commercial complex projects, greatly improving the urban functions of these regions.

Judging from the current situation, the business structure of Tianjin is developing towards the main city center and the community sub center. It is appropriate to describe the business structure of Tianjin city with the stars.

All along, for the development and construction of commercial complex, product innovation and targeted consumer positioning is the core issue of real estate projects.

All of them not only satisfy the one-stop requirement of commodities, but also make more and more layout of shopping plaza, including supermarkets, large specialty stores, catering and entertainment functions through the construction of squares, gardens and water streams, so as to make Tianjin enjoy a pleasant shopping environment.