London Olympic Games Chinese Sports Delegation Brand Four "Olympic Shoes" Unveiled At The Conference

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In the final sprint stage, what kind of image will the Chinese delegation take to London? At 9:30 a.m. on June 29th, the Chinese sports delegation's ceremonial dress ceremony at the London Olympic Games was held at the State Sports General Administration of Beijing.

London Olympic Games Chinese sports delegation dress formal appearance, world champion Sun Yang, Jiao Liuyang, Lu Yong, Chen Yibing and Chinese gymnastics men and women team and so on tried on the Olympic Games entrance dress formal dress shoes, as well as the award clothing to attend the conference.

Under the joint testimony of the guests and the media at home and abroad, the leather shoes of the Olympic Games officials and athletes attending the Olympic Games were presented by Xiamen CE Le Industrial Co., Ltd., and the "sailing shoes" worn by the athletes of the Chinese sports delegation during the opening and closing ceremonies were unveiled.

(Cele) the person in charge said that the design and appearance of the three shoes highlighted the atmosphere, steadfast and leisure temperament of the shoes.

In addition, the two casual shoes are divided into two styles, men and women, made of hand-made top leather, giving full consideration to London's temperature.

Moistening the climate especially enhances the permeability of the cortex.

In addition, considering the special foot structure of athletes and the long standing waiting period before entering the stadium, the dimensions of shoes and the softness of the soles are dealt with in order to improve the wearing comfort and reflect the brand proposition advocated by Cele brand "comfortable and comfortable experience".

"Olympic events are nothing but things moving.

We hope that through a pair of small shoes, for the Olympic athletes to provide comfortable wear experience, at the same time, integrate the Olympic spirit and culture, to maximize the cultural connotation of Cele brand, but also to show the brand image of China before the world.

According to introducing, as the Chinese Olympic Committee's leather goods supplier from 2009 to 2012, Cele has been strongly supported by the Chinese sports delegation from 2010. It has provided the special leather shoes for the 2010 Youth Olympic Games in 2010, the sixteenth Guangzhou summer Asian Games in 2010, and the seventh Winter Asian Games in 2011. This year, the Chinese Olympic delegation will embark on the 2012 London Olympic Games.

It is reported that the products sponsored by Cele are white shoes with athletes' etiquette admission and other formal wear shoes (black). The total of 3 two styles are customized according to the athlete's foot code and exercise intensity and personal comfort measurement.

The person in charge of the brand said in an interview with reporters that the Olympic Games are a sports event for people all over the world, and the feelings they convey are also international friendships.

To this end, Cele launched the 2012 guiding activities for scientific walking, which has made a deeper, wider and more positive effort for the promotion of the Olympic spirit in China.

At the same time, Cele brand will also take this opportunity to set up.

A model of the industry's national brand.