Major Fashion Designers Compete In London Olympic Year

Stella McCartney designs the team for the British national team.

The boundaries between fashion and sports have long been blurred.

At the moment of popular crossover, it is no longer a novelty whether athletes, models, designers, or luxury sponsorship players.

With the countdown of London Olympic Games, a fierce competition between the major fashion designers and brands has been launched.

Because the Olympic Games are bringing us a heart beating competition, whether the uniform of the sportsmen is close, upright and fashionable has become another aspect that can not be ignored.

Obviously, every brand wants its own national team to put on their designed sports.

Take part in the Olympic Games.

After all, the Olympic Games are the best promoter of the fashion trend. This kind of publicity effect that can cater to the global audience is naturally much more effective than fashion week, media coverage and even popular micro films.

Even if the brands that failed to win the Olympic team uniform design were not to be outdone, they launched a series of clothing inspired by the London Olympics, or took several guerrilla stores to attract tourists when London became a great tourist destination again.

First of all, the British designer Stella McCartney, who designed the uniforms for the British athletes, still chose to cooperate with the old partner Adidas, and hoped that her design could make the athletes combine fashion and performance.

Stella McCartney has been designing for this series for more than two years.

This series of clothes includes the uniform worn by British athletes in London Olympic Games and Paralympic Games, including the competition.

The clothes worn during the training, the costumes worn during the award, and the "Village wear" worn during leisure.

This design is inspired by the British flag, with red, white and blue tone.

The choice of colors is slightly different from the colors of the flag.

Because the design of the British flag has been applied to too many products, she hopes that the national team uniform can make the athletes more eye-catching and outstanding.

Although the uniforms are absolutely full of English breath, they are criticized by critics and sports psychologists. They are too "Blue". They are simply "depressed". Whether the color has such a great influence on sports can be seen after the end of the Olympic Games.

Ralph Lauren is designed for us national team.

Ralph Lauren provides the opening ceremonies, closing ceremonies and costumes for the 1500 athletes of the US Olympic delegation.

In fact, as early as 2008, Ralph Lauren designed the uniform for the Beijing Olympic Games and the Winter Games in Vancouver in 2010.

The American designer Ralph Lauren, who has rich experience in Olympic team costume design, was inspired by the London 1948 Olympic Games. It fused the American elements of 30 and 40s, the blue and white three colors and the latest emblem of the United States, so that uniforms and handbags, hats, towels, glasses and other accessories everywhere showed the vogue of retro fashion.

Ralph Lauren is much more fortunate than Stella McCartney. His design has been well evaluated, and is generally regarded as "elegant and never out of date".

Giorgio Armani designs the Olympic team for the Italy national team.

Italy's famous brand Giorgio Armani will design all the costumes, including sportswear and formal wear, for the Italy national team's athletes.

2012 at the Olympics, all Italy athletes will wear sportswear and accessories from EA7 Emporio Armani.

Giorgio Armani himself will also design the opening ceremony of the London Olympic Games for the Italy national team.

Giorgio Armani adopted a very simple design, mainly composed of dark blue and white lines. He deliberately avoided the color of the Italy flag, and only saw two colors of red and green on the polo shirt.

On the eve of the opening of the 2012 London Olympic Games, every Italy Olympic athlete will receive a "Armani" gift box containing 50 sportswear suits.

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Cedella Marley works with Puma to design the Olympic team for the Jamaica national team.

Fashion designer Cindy Cedella Marley, the daughter of the representative of reggae's Bob Marley, joined Puma in designing the uniform for the Jamaica national team.

All members of Jamaican team will wear this series of costumes, including Usain Bolt, the three fastest runner in Jamaica and the fastest runner in the world.

This series is devoted to PUMA's sports life DNA, combined with high-tech fabrics and can enhance the clipping of athletes from the fastest runners in the world (Jamaica).

The inspiration comes from the bright colors and patterns of the Caribbean island and the characteristics of the country, which are deeply influenced by Africa. The unique design of Cindy Marie will definitely attract the world's attention in the 2012 summer.

"I can't imagine who else is more suitable than Cindy to be the designer of our Olympic team uniform," Usain Bolt said.

Ermanno Scervino designs the Olympic uniform for the Republic of Azerbaijan national team.

This series of Olympic uniforms designed by Ermanno Scervino also inspired by the flag of the Republic of Azerbaijan, the light blue, red and green tri colored flags, including the sportsmen and the usual costumes.

Ermanno Scervino is a pioneer in the pformation of sportswear.

It always adopts original and personalized design, combines research, innovation and sense organs, abandons obsolete design and complex special effects, and creates unique and high quality products.

Prada design for Italy Sailing Team

Prada will sponsor 2012 London Olympic and Paralympic Italy national sailing team uniforms.

At that time, the logo of the Prada brand will appear on the uniform worn by the Olympic sailing team athletes and technicians. It will also show all the participating vessels in all the sailing competitions in the 2012 season and the hull and sails of all the supporting vessels.

Of course, this is not the first time that Prada has sponsored sports events.

Thanks to its participation in the four America s Cup sailing competition and the rich experience of participating in high-end international sailing, Prada has developed its unique technology in the field of costume competition. This is the result of extensive long-term in-depth study of various materials, manufacturing technologies and accessories on the ground under the condition that the Prada is not in good condition. This is a unique high-end "test bench", which lets Prada combine its distinctive design style with first-class technology quality and continuous innovation.

Carlo Croce, President of the Italy Sailing Federation, said: "we are very proud to have Prada as a sponsor.

Prada brand is not only a banner of Italy around the world, but also has been very closely related to our sailing activities. It has become a synonym for the challenge of major sailing events.

Therefore, the signing of this agreement has gone beyond the scope of the typical sponsorship arrangements and has become a fully mature partnership: Patrizio Bertelli (husband of Miuccia Prada) is an excellent sailor, with strong capabilities in all fields, and his views are extremely important to us.

Fashion brands for Olympic guerrilla stores

Opening Ceremony

In addition to launching Olympic clothing series with Adidas, Opening Ceremony also set up an Olympic guerrilla store on the popular shopping landmark of Covent Garden, occupying three thousand feet.

In order to match the Olympic theme, Opening Ceremony will also sell related products such as Proenza Schouler, Chloe Sevigny, Kenzo and Rodarte, and will launch a series of campaigns with the British chain clothing store Topshop.

H&M

H&M, a Swedish clothing retailer, also joined the Olympic Games.

It will open two sportswear guerrilla stores in London in early July.

Apart from selling traditional sports clothes, the two new temporary stores will also introduce a new series of men's wear, women's wear and children's wear.

The business hours of the two stores will last for ten weeks.

One of them adopts the traditional modern retail shop decoration style, and the other one selects the decoration features of the school gymnasium.

Fashion brands salute 2012 London Olympics

In order to pay tribute to the four year Olympic capital, some luxury brands have launched Olympic commemorative products.

The city series launched by Gucci is a special style, including bags and shoes. The designer is especially based on the dawn skyline in London, with contrasting orange, green, red and indigo accessories. The five colors from the Olympic rings are the latest color mix.

MCM, with the "Team MCM" limited backpack series, applauded the Olympic spirit that was passed on from ancient times.

MCM draws inspiration from the British flag, and the red, white and blue Sapiano leather collages the famous meter flag pattern, adding new meaning to the brand logo work backpack.

Olympic elements also occupy the 2012 spring and summer fashion T. In London Fashion Week, Peter Pilotto and partner Christopher De Vos design bright velvet and silk long skirts. The one-piece clothing reminds people of the swimming events.

The bright yellow, bright blue and bright green on the color remind people of the common colors on the track and field.

The designer Roksanda Ilincic uses casual design. The models on the show wear baggy pullovers and sports pants, or tight skirts. They are very athletic.

Sarah Burton allows models to wear luster scarlet velvet skirts, Christopher Kane shows are full of bright red and blue costumes, all designers are showing us a colorful Olympic Games.