Anta's Grand Blueprint For Global Vision

Leader Ding Zhizhong, chairman and CEO of Anta Sports Products Limited's board of directors, Anta listed in Hongkong in July 2007.

Ding Zhizhong's annual vision is that in 2008, Anta continued to carry out its "Five Year Plan". Another important task is to prepare for the Olympic Games, hoping to become China's first in the industry after 2010.

External opportunities "in 2007, Anta's sales volume was 3 billion yuan, and it is expected to reach 40%~50% growth rate in 2008.

This year's development goals are: to be the most profitable and sustainable growth company in the same industry, "Ding Zhizhong said." Anta's performance is just like the slogan "never stops."

In 2008, Anta had a complete brand promotion plan to raise the brand reputation to a higher level. Taking basketball field as an example, the company signed with the international design master Bill Petersen, increased investment in design, and strengthened cooperation with CBA, and began to plan to help potential athletes in the country join the "CBA Anta star rocket training camp" in summer, face to face with NBA coach Adelman's guidance, and star players Scola, Francis and Wells's "partner".

"In fact, 2008 is part of our overall five year plan.

In 2006, we began working with large international advertising companies and strategic companies to restructure the brand upgrading oriented structure and successfully launched in Hongkong in July 2007, enabling Anta to enter a more internationalized platform, help optimize the organizational structure and attract more talents. These are part of the planning, so that Anta can be prepared before 2008 arrives.

In 2008, in addition to the implementation of planning, another important task is to prepare for the Olympic Games, and we are confident that after 2010, we will become China's first in the industry.

Although many companies desperately want to squeeze the "Olympic express" on branding and advertising, Anta appears to be "not in a hurry". "You may not see Anta's advertising on the 14 day Olympic Games, but we have been sponsoring regular programs such as the CBA League, so that the audience can see Anta in the 5 and other channels of CCTV every two or three days." at the same time, the classic "We Will Rock You" tune will continue to play as the background music for Anta advertising and will continue to play until September 2008.

"At present, the market of the whole industry in China is developing rapidly.

In Guangdong and Hongkong, the average family has at least 3 pairs of sneakers.

Anta is targeting mass consumption, but at present there are 500 million people in China who can't afford to buy our products and have a large market space.

Anta's main customers are the 14~30, who love sports, and are planning to expand their children's market and overseas business this year.

Internal integration Ding Zhizhong hopes Anta will achieve a big leap in the management of the organization in 2008.

"When we used to be small, the efficiency of leading a person determines the speed of the development of the whole enterprise, but as a listed company with annual sales of 3 billion, it challenges the executive power of the whole team."

In addition, at present, Anta has 4 production plants and 15 production lines, and there are more than 4700 retail outlets nationwide.

"This year will increase the number of 500~1000 homes, and let more dealers, so that dealers profit is the best management mode.

Now we have set up 6 management branches nationwide, nearly 300 for dealers. "

Anta business mode Anta Sports Products Limited is a comprehensive sports products enterprise integrating raw material procurement, production, design, development and sales.

We advocate the brand of sports specialty and use the specialization to radiate the field of leisure products. At present, the two major products of footwear and clothing account for 53% and 44% of the total sales respectively. Another business mode of Anta is to use its own channel advantage to separate the retail business and set up a specialized sub division to do the retail business of Adidas and other brands.