Nike Olympic Footwear Products R & D To Play China Card

Every Olympic Games are all

Show the best time to develop high-tech products.

This year, Nike is designed for the 7 Chinese national team to participate in the Olympic Games.

There are about 500 million consumers in China under 25 years old. Each person buys a pair of Nike shoes, Nike can sell 1 billion shoes. Such a huge market is hard to refuse. This may explain why Nike changed its position in China.

From generation to generation, young people with different skin color have a consumption craze for Nike products. Apart from the advertising effects of celebrities, Nike has developed new concepts and new targets for sports products. Nike has become the representative of sports high-tech companies. The ring of high technology is so dazzling and dazzling that young people who are willing to pay money to become Nike are everywhere.

Hi Tech Aura

In mid June of this year, Nike launched a series of new competition costumes at the MasterCard center of Wukesong Gymnasium in Beijing. The seven Chinese national teams, including the Chinese national basketball team, the track and field team, the weightlifting team, tennis, beach volleyball, wrestling team and archery team, all seven Chinese legions will appear in Nike's Olympic Games in July.

These games are full of gimmicks.

The Nike Pro TurboSpeed competition suit designed for the Chinese track and field team is one of the most attracting eyeballs.

Nike said that wearing this dress will help the 100 meter sprinter to improve the performance of 0.23 seconds, because the dress uses the local aerodynamic inspiration from golf. Nike uses the dimple design of golf balls to help athletes reduce aerodynamic drag, which will become one of the most sportswear suits that Nike has ever reduced.

Nike's products also play a big role in environmental protection.

Nike has said that Nike Pro TurboSpeed has undergone 12 years of continuous research and development. After more than 1000 hours of wind tunnel test, its performance is excellent and durable. However, 82% of its raw materials come from the recycling of polyester fibers, which is equivalent to 13 recycled plastic bottles.

Nike's technology is not only used in the London Olympic Games Chinese team, the United States, Russia, Germany and other countries team competition clothing will also use this technology.

Another high-tech event Nike will show this year to the world in London is sports.

Ultra light design.

Due to the advice of professional athletes and the adoption of the new patented technology, Nike has optimized the production of shoes. Unless necessary, the amount of yarns can be reduced as much as possible so that the vamp can be seamlessly connected.

After all the structural parts and accessories of the shoes were assembled, the weight of a 9 yard Nike running shoe upper and tongue part was only 34 grams (1.2 ounces). The weight of the whole shoe was only 160 grams (5.6 ounces), compared with the previous ultra light running shoes Nike Nike Zoom Streak 3, the weight reduction was 19%.

At the World Athletics Championships held in 2011, the marathon champion, runner up and second runner wore Nike Zoom Streak 3 running shoes. Nike's London Olympic Games super light running shoes were lighter than that. Therefore, Nike CEO Mark (Mark Parker Parker) confidently expressed: "the design and production of footwear products will change dramatically."

R & D to play China card

In addition to playing high tech brand, Nike also played a "China brand" in the development of Olympic products.

Nike has always emphasized that the global market is supplied with the same products, and will not create another stove for consumers who cater to a certain market. However, Nike's clothing designed for the London Olympic team is an exception.

Nike's design for the 7 Chinese national team has rich Chinese cultural elements and design concepts.

Chinese characters and "CHINA" English characters are the most iconic patterns on the Chinese Legion's new equipment.

Inspired by the broad and profound Chinese traditional culture, Nike designers boldly play in the collision of inheritance and innovation, and combine the complicated strokes of Chinese characters with the beautiful lines of Chinese contemporary architecture to create a completely new character design.

In Chinese characters, the boxes changed by the exaggeration angle of horizontal lines make the font more vivid and unique.

The elements of China's five star red flag are also integrated into it. A red star on the word "Guo" is shining like a finishing touch.

The slogan "ARISE, MARCH ON" (up and forward) is printed on the collar of the Chinese basketball team, inspired by the Chinese national anthem, which is meant to cheer the athletes up.

Chinese basketball player Yi Jianlian said: "the New Jersey and

Lighter and more breathable, the design also incorporates Chinese elements. Wearing such equipment makes me feel proud and confident to play well.

And I also heard that these matches are made of plastic bottles, and I appreciate this kind of environmental protection concept.