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    UK Luxury Goods Maker Mulberry'S Recent Sales Slowdown

    2012/6/30 12:07:00 12

    SalesSlowdownClearance Sales

     

    Mulberry, British luxury goods maker (Mulberry), has been less than analysts' main expectations in recent years.

    Slowdown in sales growth


    In the first 10 weeks after the launch of the primary market, the store's sales for at least one year rose by 3% compared with the same period last year, compared with the same period last June 1st.


    This is a marked slowdown in its year-on-year sales after a 26% increase in the year to March 31st.


    Godfrey Davis, chairman of the board of directors of the company, attributed the slowdown to its famous discount shop - purely for use.

    Clearance sale

    - year-on-year sales fell 24%, compared with 56% in the same period last year.


    Godfrey Davis described this as a "quick reverse", and said that the year-on-year sales of full store goods in British stores rose by 21% in the past few weeks.


    The company's profit before tax is slightly lower than the expected value of analysts, and the market has also become a consideration.


    The annual sales volume of the company as of March 31st was 168 million 500 thousand pounds, up 38% from last year, while the pre tax profit increased to 36 million pounds, an increase of 54%.


    However, according to relevant reports, analysts expect the company's sales and pre tax earnings to be 175 million 300 thousand pounds and 37 million 400 thousand pounds respectively.


    Davies said: "this is not a bad year. Our average growth rate in 4 years is 35%.

    Last year, we grew by 38%.

    In terms of any mean, this year's performance is quite good. "


    Anyway, he expressed a sense of vigilance against the global economic outlook.

    "We haven't seen any disturbing signs at the moment, but it only makes us feel a little more vigilant and work together."

    He said.


    At the same time, he could not confirm the impact of the London Olympic Games on the purchase of luxury goods.


    "Overseas customers are shopping in London," he said. "I can't say what the performance will be during the Olympic Games.

    Sports fans will crowd the city at that time.

    I don't know what impact it will have on our performance, but I am cautious rather than optimistic.


    He added: "I doubt that those who buy luxury goods may abandon shopping and turn to the Olympic Games."


    The group has confirmed plans to open second factories in Somerset, with a view to double its capacity in the UK and create 300 jobs.


    Davies said that Mary also saw opportunities for development in the US, Europe and Asia.


    "Our development opportunities are more extensive because we are at an early stage of development," he said.

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