Qinghai Lake International Road Bike Opened Yesterday, PEAK Strongly Sponsored

The eleventh ring of the world's fourth largest bicycle race.

The international road cycling competition opened ceremoniously in the Xining Hai Hu New District in June 29th.

This ten year old international competition has made a number of innovations this year. The perfect schedule, higher prize and better service have attracted many top international cyclists, and many sponsors have increased confidence in the top international bicycle high end event in China.

For 7 consecutive years, the Chinese sports brand "PEAK", which supports the Qinghai Lake international road cycling competition, will once again join the contest to set off an international wave.

Accumulating ten years of experience, the lake race will usher in an important historical turning point.

Feng Jianping, director general of the Qinghai Sports Bureau, said that several major innovations will bring a great turning point to the tournament. The round lake race has taken a big step towards the tour de France and is expected to become the fourth largest bicycle race in the world.

Wu Shengjun, the best blue shirt winner in Asia, sprinkled champagne on the podium.

It is reported that the current round lake competition will be jointly organized by three locations in Qinghai, Gansu and Ningxia, opening up the first three provinces (autonomous regions) jointly run international competitions.

The number of games increased to 13, and the number of games increased to 14 days.

The new stage includes the most beautiful Danxia landform, the upper reaches of the Yangtze River, and the breathtaking desert of Messi.

This race has a distance of more than 2300 kilometers and a distance of more than 1900 kilometers. It has the longest race in the same class.

In order to keep pace with the world's top events, one of the changes in this round of the lake race is to upgrade the level of competitions. One of them is to raise the total prize amount to 600 thousand dollars, jumping the top of similar competitions. The temptation of high prize attracts more high-level sports teams.

The high level motorcade takes the initiative to participate in the war, fierce competition makes the game more exciting.

The team has the biggest feature this year, from the former four teams of intercontinental professional teams, intercontinental teams, national teams and regional teams to only intercontinental professional teams and intercontinental teams this year.

There are 22 teams participating in the round lake tournament, one of which has just entered the Italy rim competition.

"When we started the round lake competition, our goal was to match the tour de France. We hope that through decades of development, we will win the world's recognition and popularity as a truly top-level event.

Guo Yujing, deputy director of the Organizing Committee of Lake Race and deputy director of Qinghai Sports Promotion Bureau, said.

Winning 7 years of international competition brand has been supported by PEAK

The round lake competition is held in China. It is the first international competition that has important influence on the international sports arena. The support from relevant departments and the participation of enterprises have become an important driving force for the development of the tournament.

In order to develop the competition and enhance the influence of the tournament, it is impossible for the sponsors to support the competition. Similarly, sponsors also enhance the brand value through this international competition.

Under this benign internal cycle, the competition brand and the enterprise brand have reached a win-win situation.

Opening ceremony

As a sponsor of events,

For 7 consecutive years, it has provided professional athletes equipment, referees and staff clothing for the round lake competition. While professional equipment has been innovating and upgrading year by year, PEAK has witnessed the gradual development of the lake race as a step by step in the top Asian competitions.

PEAK sports is a successful example of sports marketing conducted by domestic sports brands. In PEAK's view, it is a endorsement for marketing demand and corporate social responsibility to cooperate with a sports event with strong vitality and development value.

As a professional sports brand, promoting sports and building international high-end events will promote the internationalization and specialization of the brand, and let PEAK make profits in the long run.

The people's Daily has commented that the lake race is the direction of China's sporting events.

"Round lake competition is China's first national sports brand to the world. There are many countries to participate in it. The intellectual property rights and ownership of the event are our own."

Feng Jianping, director of the Qinghai Provincial Sports Bureau, said, "by doing this, the level of our country's cycling has been improved.

The improvement of cycling level is the improvement of professionalism. We did not have a professional team. Now China has seven or eight professional teams. Only this professional team continues to increase, the bicycle level of China can be improved.

Over the years, we have seen the progress and development of the round lake competition, and we have seen PEAK striding forward towards the international market.

Xu Zhihua, PEAK CEO, said: "the round lake competition is the stage for PEAK to display China's international and professional brand to the world.

In the past six years of cooperation with the lake race, PEAK has fully learned the wealth of experience, providing a reference basis for strengthening brand internationalization and product specialization, and promoting the two-way development of PEAK and the round lake competition.

In today's brand competition around the lake, PEAK will support the lake race to become the fourth largest bicycle race in the world.