Good Clothing And Clothing Display Is Rotten.

Well Clothing and accessories Display can often turn into a rotten magic, and let an outdated garment or ornament reappear brilliantly. Therefore, there is a saying in the clothing industry that there is no real outdated thing. Fashion is always moving in a subtle and complex logic. It is far from enough to do a good job in selecting and purchasing goods, and combine them carefully to form a variety of styles to stimulate customers' desire to buy. This is very important for the whole sales link.

According to statistics from relevant departments, 25% of the sales volume of fashion and clothing is very strong. Most customers do not deny that some of them bought goods simply because they bought them when they looked good in the store. It can be seen that the display of goods is a silent promotion.

Principles of display

Clothing and accessories display is displayed to customers in the store. Clothing and accessories An art that is often referred to as "the last minute reminder before buying a customer". As a site advertisement, clothing sales promotion is more effective than TV advertising and newspaper advertising. Therefore, we must not neglect its role.

Generally speaking, clothing Clothing display The following principles should be followed:

(1) display function

Display is to stimulate customers' desire to buy, so customers should feel the use and use of goods. For example, hanging or borrowing patterns for display. This has a strong attraction and inducement to most of the perceptual buyers, and it is easy for them to produce desire quickly.

(2) convenient function

Clothing and accessories should be easy to choose from. Similar clothing and garments should not be arranged horizontally, but should be arranged longitudinally, because customers move up and down in line of sight. The designs, colors and sizes of similar garments should be as many as possible to facilitate customers to distinguish and select. We should use lights and colors effectively to make the costumes costumes and artistic sense.

(3) attraction function

As a shopkeeper, if you want to make a great impression on your customers, you must highlight the image of the product in a concise way, a new style, and a harmonious color, otherwise you will be ignored by the customers. Because full, clean, neat and orderly display is the foundation for customers to establish trust and shopping confidence. Shelves half empty, messy environment, placed disorderly shops, it is very difficult to do business.

For example, there is a women's clothing store, in order to create a leisure and comfortable space, the store's sales place is separated from a small leisure space, and the sales performance has been greatly improved. The shopkeeper said, "move the sales place of the shop head to 1/2, so as to create a comfortable friendship space. When customers want to enter the sales place, they must go through the leisure space." Many customers happily say, "I'm just attracted by the environment here and want to sit in there."

With the improvement of people's educational level and income level, the pursuit of comfort and happiness has become a trend. Shopkeepers should rely on the display and decoration of goods to attract customers to stop in front of shops, then enter the store, and begin to show interest and association with the display products, thus buying desire or buying behavior.

(4) stimulating function

Shops should be arranged skillfully in order to create a warm, bright, romantic atmosphere, eliminate the psychological distance between customers and goods, and make customers feel friendly, approachable and lovely. The "temporary" buying behavior is exactly the source of the performance of the merchandise, which is to attract customers' desire to purchase by attracting display decoration, and willingly take out the money in the purse. Therefore, if the clothing that is recommended is pressed in the customer's sight area, it can achieve good stimulation effect. In addition, if you can move your mind in the form, color and other aspects of the display, you can decorate the display wall that makes your eyes look bright. You can also play the role of stimulating customers' desire to buy.

(5) less dynamic and changeable

As a shopkeeper, no matter what clothes you sell, Clothing display They can't be fixed, but they should be changed frequently to give you a sense of business. And less mobile refers to the display position of one or a class of commodities, which is relatively stable, so that customers gradually get used to the fixed sales position of certain commodities and give customers a sense of stability and convenience. If there is indeed a need to change the display position of individual types of clothing, the logo should be visible and easy to find.