Haining Warp Knitting Takes Various Measures To Speed Up Pformation And Upgrading.

Haining

It started in the 80s of last century and began in the middle of last century in 90s.

Its industrial scale, equipment level, product level and development capability rank the highest in the country in successive years. It is called "the most intensive place of warp knitting machine in the world" by international equipment suppliers. In 2010, it was listed as the "national new industrialization industrialization demonstration base" by the relevant state departments.

The main measures are:

Planning first government guidance

Enhance the attractiveness of Haining warp knitting

Planning strong industries.

In recent years, in formulating and implementing the national economic and social development plan of Haining and speeding up the adjustment of industrial structure, Haining has always planned the warp knitting industry as the pillar industry of the city's economic development and the strategic focus of its industrial development.

In response to the international financial crisis in 2009, Haining issued a 3 year promotion plan for the warp knitting industry in a timely manner. In 2010, it also released the implementation plan for the pformation and upgrading of warp knitting industry. By strengthening the planning guidance, it promoted the adjustment, optimization and upgrading of the industrial structure, further elongated the industrial chain, and effectively promoted the sustained development of the industry.

Since 2001, the output value of warp knitting industry in Haining has increased nearly 3 times, and the number of Enterprises above designated size has nearly 4 times.

At present, the city has nearly 400 warp knitting enterprises above Designated Size, 2 listed companies, and the output value exceeds 20 billion yuan in 2011.

Construction Park promotes agglomeration.

We will accelerate the establishment of an industrial development platform with distinctive features, complete functions, strong support and strong driving force. We will use the Haining warp knitting industrial park as an important carrier for the pformation and upgrading of warp knitting industry, and strive to become a "world warp capital" with distinctive features such as industrial clusters, leading technology, wide information, coordinated development of leading industries and productive services.

The park has been developing rapidly since its construction in 2000. It has become the largest production, R & D and sales base of China's warp knitting products. Now its development area is 5.7 square kilometers, with 448 enterprises in the park, and over 85% of the enterprises are engaged in warp knitting and related industries. From raw materials, weaving to deep processing, finished products, the industrial chain structure is complete, and the output of warp knitted products occupies a certain proportion in China, and it is the largest base of warp knitting production, processing and sales in the country.

In 2011, the park realized the total output value of technology, industry and trade of 30 billion 60 million yuan, realized sales of 20 billion yuan, and realized profits and taxes and profits increased by 18.5% and 8.9% respectively over the same period last year.

Build platform service.

In recent years, Haining warp knitting has established 9 public platforms, such as public service platform, science and technology service platform, social service platform, cultural service platform, cooperation and exchange platform, trade trading platform, financial service platform, consulting service platform, training education platform and talent labor platform, etc. the top ten public innovation service platforms such as China Warp Knitting information network, China warp knitting product network, Haining warp knitting industrial park network, Zhejiang online technology market warp knitting professional market, provide enterprises with comprehensive services such as market information, technology research and development, e-commerce and so on.

Innovation leads brand promotion

Enhance the soft power of Haining warp knitting

Regional brand development.

In recent years, the city has been promoting the work of "quality and strong market" as a starting point. Through the implementation of the "brand cultivation quality improvement" project, we have promoted the initiative and initiative of enterprises to create brands, promoted the innovation and management innovation of enterprises, and promoted the pformation and upgrading of enterprises.

Scientific and technological innovation promotes improvement.

Through vigorously implementing the independent innovation work, we should actively guide enterprises to increase investment in scientific and technological innovation, and continuously enhance the core competitiveness of products. A large number of enterprises have entered the ranks of high and new technology enterprises, and a large number of products have been identified through new products at the provincial level.

At present, the warp knitting industrial park has the ability to produce more than 2000 kinds of warp knitted products, with 8 high-tech enterprises, and the coverage rate of key R & D centers in the industry will reach 100%.

Cultivate talents and increase their stamina.

In recent years, Haining has introduced preferential policies for talents introduction, increased personnel training, optimized the living environment of talents, and provided strong intellectual support for industrial pformation and upgrading.

The warp knitting industry park organizes enterprises to go out for recruitment every year, and has successfully recruited more than 400 professional and technical personnel in Shenyang, Jiangsu and Hangzhou.

In order to expand the influence and popularity of the park and attract high-level and highly skilled talents to start innovation in warp knitting Park, warp knitting scholarships were set up in 6 colleges and universities in Shanghai, Donghua University, Shanghai University of Engineering Science and Zhejiang Sci-Tech University.

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Activity recommendation industry development

Enhancing the influence of Haining warp knitting

Design Competition adds vitality.

In 2005, Haining officially launched the Haining China Warp Knitting Design Competition and successfully held its first event in 2006.

In the past 7 years, the competition from the birthplace of Haining to the capital Beijing, the fashion capital Shanghai, and then to the west to the Central Plains, the number of entries has increased year by year, the quality of the works has improved year by year, and the connotation of events is rich every year.

The 7 design competition received nearly 20000 entries from more than 150 schools and units in more than 10 countries and more than 30 countries in more than 10 countries including the United States, South Korea, Italy, France and so on, and selected 3 categories of clothing, home accessories, luggage and industrial outdoor products, 10 single Awards. The activities included finals, fashion show, warp knitting forum, award presentation Gala and so on. Among them, the fifth competition also joined the CCTV Happy China column group to further enhance the authority and fashion of the competition in the national industry.

Trade exhibition to expand the market.

Warp knitting products are widely used and have huge market potential.

The city adheres to the idea of "walking on two legs and occupying the two markets together", and actively widens market channels. Every year, enterprises are organized to participate in professional exhibitions such as the Shanghai apparel fabrics exhibition, the American industrial textiles exhibition, and the IFF international fashion show in Japan.

In order to further speed up the construction of the professional market and enhance the brand effect of the warp knitting industry cluster, China's Ma Bridge warp knitting fair was held for 3 consecutive years. It gathered more than 700 enterprises from Shanghai, Shaoxing, Wuxi, Fujian and Hongkong, exhibiting an area of 3000 square meters, attracting more than 6000 businessmen from home and abroad to visit the paction.

Headquarters economic restructuring.

Haining's warp knitting industry has accelerated its pformation from the olive shaped structure to "two heads" in the form of "two ends". It has vigorously developed the productive service industry, such as R & D, marketing and other productive services, and has gradually formed a complete industrial chain. The sales volume rose rapidly to net profit of 140 million yuan in 2011.

In 2011, sales of technology services in the warp knitting industrial park reached 1 billion 200 million yuan, an increase of 50% over the same period last year, and is expected to exceed 1 billion 500 million yuan this year.

Since the opening of the Haining warp headquarters mall in 2009, more than 150 enterprises have been stationed in the trading platform and managed marketing with Shanghai World Trade Center.

The Chinese warp knitted headquarters building, completed in 2010, has a total construction area of 56000 square meters, which integrates many functions such as commerce, exhibition and office.

At present, Haining is relying on the introduction of well-known national and global suppliers of raw materials, warp knitting products manufacturers, product traders, logistics and warp knitting equipment manufacturers, to create a world headquarters economy of warp knitting industry.