Zheng Xiukang: Get Rid Of Hard Imitation.

Recently, Zheng Xiukang, chairman of Wenzhou shoe leather association, visited nearly 30 representative enterprises with the staff members of the city shoe and Leather Association, and conducted in-depth exchanges and discussions with the masters of the footwear industry on the focal points of the development of the industry.

As a leader in the industry, Zheng Xiukang has become the target of many entrepreneurs' advice and advice.

According to the bottlenecks encountered by small and medium-sized enterprises, Zheng Xiukang pointed out the three major coping strategies, namely, the talent strategy of "talent introduction and talent cultivation simultaneously", the strategy of "getting rid of hard imitation and enhancing the sense of innovation", and the competitive strategy of "abandoning price war and enhancing brand added value".

In the face of the bottleneck of shoe industry's foreign trade development and the hot topics such as the listing of shoe enterprises, Zheng Xiukang said, from the long-term development of enterprises, the implementation of the labor law can promote the improvement of labor efficiency and make the whole industry develop towards intensive development. Similarly, the reduction of foreign trade enterprises' profits will enable enterprises to think more about their business strategies more calmly and deeply, so that they can get higher profits through product innovation, technological innovation, brand innovation and marketing innovation. Listing can bring a lot of benefits to enterprises, but enterprises must be well prepared and too fast for enterprises to go public, so it will be difficult for enterprises to control themselves.

Zheng Xiukang believes that the business needs to constantly sum up and learn from each other, and the collision of ideas can generate more inspiration.

As a group, the footwear industry in Wenzhou should strengthen solidarity and exchanges, seek more cooperation patterns and opportunities for cooperation, and jointly enhance the reputation of the golden shoe of "China Shoes Capital".