What Kind Of Marketing System Is Behind The Investment Advertisements Of Anne'S Women'S Shoes?

With the improvement of the quality of urban life and the increase of leisure time, fashionable women, who constitute only 80% of the total wealth of women, occupy 20% of the total number of women. It has become the most attractive commercial area in twenty-first Century.

Some experts put forward the concept of female consumption industry, and predicted that China will enter the era of female consumption industry around 2013.

At the same time, this also spawned the development of product chains that are closely related to women, such as women's wear and women's shoes. These industries will also bring more profits to businessmen.

But compared to women's clothing,

It will also become the largest and fastest growing part of the female consumer market.

In the face of such a huge market for women's shoes, many franchisees want to get a pot of gold from the women's shoes market, but the overwhelming information on the Internet is full of information.

Advertising has also discouraged many franchisees from looking for a needle in a haystack.

How to choose franchised brands and how to choose brands has also become a problem that many women's franchisees are very perplexed at the moment.

Because a lot of first-line brands have basically reached the capacity limit of the brand in the regional franchise, and there are relatively few cities to join. Those brands that have not yet bombed the high-end market usually contain huge profit margins.

For example, the Anne brand of Daphne shoes in Guangzhou is one of the most typical representatives.

Anne's women's shoes, with their own perfect business operation mode and excellent wealth joining system, have become a lot of franchisees in recent years.

Of course,

The reason why women's shoes can stand out from them is also inseparable from their unique business strategy.

After thorough market research and careful research and planning, Anne shoes have begun to re integrate a series of high-quality resources such as product manufacturing, logistics operation, marketing, news media and so on, integrate into the international advanced marketing concept, and set up an excellent marketing team, dedicated to brand culture construction and terminal market expansion.

At the same time, the Daphne shoe industry will also appoint special person to be responsible for the follow-up services of terminal stores and logistics control in various regions, so as to meet the needs of franchisees to the greatest extent, reduce the risk of franchisees, and inject more powerful impetus to the profits of franchisees.

As we all know, the guarantee of the product is also an important factor for the franchisee to decide whether to join or not. After all, if the product is not able to pass, then the business after joining will be difficult to do.

So the most important thing to choose is the style of women's shoes, and the style design can catch up with the international fashion trend in time.

Obviously, on this level, Anne shoes never blindly follow suit, but the first to predict and capture the latest fashions in the market, and carefully launch four new series of luxury, Jane, Shang and Hua, which are designed by themselves, which also makes the products popular on the market.

A lot of evidence shows that the high-end technology and perfect product quality like Anne women's shoes is a model of industry that has been formed through reform and accumulation for many years.

In the shoe industry market continues to update the pattern, Anne shoes will also create more wealth for the vast number of franchisees, and create a new milestone in the brand of Chinese women's shoes.