A New Fashion Storm

In the twenty-first Century brand war, how to win a place and develop it is the first thing that the brand needs to think about in its marketing strategy.

In the background of product homogenization and fierce competition, in 2008, the starling (China) Co., Ltd., known as "beach shoes expert" and "Board Shoes family", attacked severely, and again led the fashion storm. The company, through its adherence to quality, was the first to create "brand shoes" and "sports Cowboy" as the core, and developed a brand style line of fashion and tide playing, becoming the first sport leisure brand with "tidal play" positioning, and opened up a new market area for China.

Under the background of the great pformation of the times, the trend of sports and leisure brand consumption will also change.

In the past, consumers' consumption benchmarks were very simple, and now we are in a pluralistic and open era. The psychology of "seeking change and seeking beauty" is hidden in the bottom of the minds of new generation consumers.

As a result, clothing naturally bears the responsibility of empathy between brands and consumers.

"Building China first" is a strategic positioning with lofty aspirations. It is also an interpretation of the enterprise's pursuit of excellence.

As a stark family, the starlings know that if a brand wants to win, it must be different from other brands, so as to identify the market's "first", so as to form the unique competitive ability of the brand.

Through a series of analysis, we can understand the characteristics of consumer groups targeted by brands. In 2008, Starling chose the perceptual brand positioning: set up the first brand of "Chao Ya", and portrayed the starlings as a brand that could compete with other brands in order to avoid the functional wars of other brands, while striving to make the brand image and product advantages more vivid and specific, and closer to consumers.

It can be said that the consumption group of starlings is a group of people who are good at catching up with the new trend of the trend.

In the increasingly neutral society of clothing, their extravagant demand for fashion and fashion is becoming more and more intense.

Dress styles are becoming more and more internationalized - they are good at presenting their own personalities and fashions in different fields with different styles of clothing.

If you don't care about the outsiders' view of your clothes, wearing them in their eyes is a taste for fashion.

It is in such a popular trend that it is born by Ren.

Tide play, it is not the same as the street.

It defines "play" as an interest and defines "exploration" as a spirit.

Tide play is the new generation's courage to explore and accept the new way of life.

It has profound significance, embodies young people's understanding of modern aesthetics, and presents the same fashion craze with different life philosophy.

In the 08 year, the Starling tide equipment combined the desire of the younger generation to the trend of the trend and the unique fashion design concept. Through natural and technological touch, various fashion elements were integrated into the tide playing sports equipment, thus reflecting their daring to break through, explore, play, and fashion the value orientation.

Perfect fashion, at the same time, fierce and handsome to make the Starling brand of Chinese tide equipment brand.

As the pioneer of China's tide playing equipment, Starling called out the declaration of fashion and individuality of the new generation, advocated the design concept of "born for personalized fashion life", and strives to create freedom and fashion for the mainstream of consumption in twenty-first Century.

Now, under the guidance of China's original culture, starlings have begun to interpret the new generation's life style.

Twenty-first Century is a time of change. Opportunities and challenges are with us.

It is said that the only thing that remains unchanged is changing.

In the unpredictable fashion trend, Starling, as the leading brand of "tide playing equipment", will also become a new round of wealth. Its surging tide is irresistible and overwhelming.

Starlings are heroes of the time.

Lead China with its unique marketing means.

Will lead you in creating wealth while opening the door of wisdom!

About mare (China) Co., Ltd. starling (China) Co., Ltd., founded in 1986, has two subsidiary companies: Jinjiang, Fujian Province, the eight elder brother shoe industry Co., Ltd. is located in the famous Chinese shoe city Jinjiang Chen Dai; Fujian Quanzhou City mare Sports Leisure Products Co., Ltd. is located in Quanzhou Hui Nan Industrial Zone, and built a new 100 mu Industrial Park in 2007.

After more than 20 years of development, the company has grown into a comprehensive enterprise that takes shoes as the core industry, involving clothing, bags and other fields.

The company specializes in producing and selling beach shoes, board shoes, leisure sports shoes, sportswear, bags and other tide playing equipment.

Its brand of sport products is unique in the market, and the Starling beach shoes rank the top among the similar products in the country. It is recognized by the state authority and has many patented technologies. It is recognized as the "beach shoe expert" in the industry. The eight stark board shoes are popular with consumers and are praised by the consumers as the "family of board shoes".

Now the company has several professional shoe making bases, garment processing bases and more than two thousand employees. It has more than 30 branches, more than 2000 stores and shops in all provinces, municipalities and autonomous regions, and has become a large private enterprise with strong comprehensive strength in the sports footwear industry.