Transport Area Fashion Apparel Retail Suddenly Rises

In the past ten years,

The domestic fashion market has been unable to extricate itself from continuous deflation. At present, it is almost stagnant. Retail and manufacturing industries are also facing "physical overdraft".

The market is shrinking, the supply is surplus, and the shops are crowded out. It seems that all these will lead the fashion industry to a blind alley.

Can the fashion industry have new opportunities? Can it slow down the consumption? With the improvement of the high-speed road in Japan, the commercial facilities in the SA (service area) and PA (parking area) in the high speed region are gradually maturing.

It seems that a new mode of economic growth has been found.

Fashion Retailing in pportation area suddenly rises

Two years ago, Uuited Arrows began trying to open a fashion store at airports, stations, SA and PA in highways.

So far, it has set up airport shops in Narita, Haneda and KansaiApt Airport.

And at the railway station opened Echika watch ginseng shop and Echika Tokyo store.

It also has a high-speed service area store in the Dongming high speed sea SA and the new Dongming high speed water SA.

The smallest area of the traffic service area is only 30 square meters.

However, according to its geographical environment, the store has laid out shop layout and product positioning, and the turnover of the shop has been very impressive.

Japan's first station and airport store was set up in the PA area. Besides weekend, its weekday passenger flow and sales volume exceeded expectations. Although its business area is only 61 square meters, its annual turnover is maintained at 150 million yen.

The Jade House, which owns the Heartdance Plus store in Qingshui PA District of the new Dongming expressway, also said that its sales exceeded the expected two times, so the budget of this part will be increased.

Okazaki Daisuke, Minister of channel development, said that in the process of trying, the fashion consumer industry gradually found a new market.

According to statistics, the sales volume of famous local specialty shops in various pportation service areas is better, and there are more repeat customers.

In particular, umbrellas, men's T-shirts and sunscreen shops in the airport are easy to cultivate regular customers.

With the increase of the number of shops, the environment and product characteristics of fashion shops in airport service area are gradually revealed.

High volume ushered in significant turnover

PAL plans to open platform stores from this autumn, according to the station's demand for travel and gifts, and considering the geographical environment setting up department stores, and according to the existing formats, seven shops are designed.

At the recent exhibition, the project attracted 40 commercial facilities and 100 railway companies to come to the exhibition.

The company said that even the mini shops could achieve high turnover through the 80 thousand passenger trips.

The company's store area is located at 16.5 square meters ~33 square meters. If the annual turnover of each store is 100 million yen, the capital circle will be able to achieve a turnover of 10 billion ~150 billion yen.

Cross industry penetration of airports, stations, expressway service areas and other fashion enterprises is accelerating.

Although there is no purpose shopping in these pportation service areas, it is necessary to open up new business opportunities in the fashion industry.

The biggest advantage of the pport service area lies in the huge passenger base.

Besides, the sense of consumption is more active than usual.

The fashion industry is concerned about this potential market, hoping to contact the customer layer that has not been touched by traditional stores and make it a fixed customer, so that the fashion industry can regain its strategic direction in the domestic market of Japan.

Manufacturers aim at pport service area

What is expected of the pport industry is not only the fashion retailing industry, but also the wholesale ones.

It has also been a new business investment environment for a long time.

Among them, Edwin has made good results in the Something elastic pants launched by the 23 platforms in Tokyo, such as pool bags, table Shen road and Shinjuku.

In the summer of 2011, the Echika store service store sold a good 1 million 800 thousand yen in monthly sales.

The Fa-So-La TAX FREE Shinjuku store at Narita Airport has achieved a record of 150 items in a single month.

In April 29th of this year, 30 days on ~4, the old name SA District of Dongming expressway, sold 120 pairs of trousers in 2 days.

Something has nearly 500 retail stores throughout the country. At present, no store can sell 60 pants in 1 days.

Products appear in places that have never been seen, which gives consumers a sense of freshness, greatly improving the purchase rate, and publicizing the public's awareness of the brand.

Something is speeding up the planning of the new store.

As a new marketing channel, it will be faced with new problems at the same time.

Cross is promoting the planning of the brand in the station store.

In the preparatory work, they feel that this kind of sales channel needs to analyze and respond to the specific situation of each store.

Compared with geographical location, the volume of passengers on and off is completely different from that of store customers.

Moreover, basically the use of the station is the same person, which requires frequent replacement of the shop appearance.

At present, Earth Music & Ecology has divided about 15 kinds of reform plans for station store operation according to the location and customer level of the store.

The demand for underwear in small shops in the station is higher, especially in functional underwear, which accounts for 10% of sales compared with road shops.

UNIQLO is taking the geographical position and developing the market.

Do not lose publicity to any client.

It is an important issue for the brand in the future.