Looking Back To The 2012 China Yiwu E-Commerce And Internet Products Fair

2012 China Yiwu e-commerce and online products fair is sponsored by China Electronic Commerce Association, supported by Yiwu Municipal People's government, and hosted by China Chuang Da Group Co., Ltd., Yiwu Exhibition Service Co., Ltd.

With the joint efforts of the main contractors, the curtain was successfully concluded at the Yiwu International Expo Center in June 10, 2012.

The work of the Expo is summarized as follows:

Yiwu e-commerce and online products Expo Forum

First, the basic situation of the exhibition:

2012 China Yiwu Expo attracted 452 exhibitors from Zhejiang, Guangdong, Fujian, Shanghai, Jiangsu, Beijing and other provinces and cities in Hongkong and Taiwan, and set up 720 international standard booths.

The proportion of exhibitors in Yiwu is 36%, and 64% in Yiwu, 62% in Zhejiang and 38% outside Zhejiang.

The three day turnover was 626 million yuan, an increase of 43.58%, and the exhibition period was three days. The e-commerce exhibitors reached 83.65% of the network distribution agency cooperation, 30269 people attended the meeting, 40.6% increased, and the number of online Expo visits was 523672.

Wuhan, Shanghai, Huaian, Suzhou, Wenzhou, Lishui, Panan, Jinhua, Suichang, Cixi and so on more than ten provinces and cities, e-commerce associations, Business Bureaus, trade and Industry Bureau, business alliance and other organizations of members, business units, business friends, a total of 21 trade teams more than 2300 exhibitors.

The Expo is "thriving".

For the purpose of running the exhibition, we should use the exhibition trade + conference forum + supporting activities and the exhibition and market linkage exhibition mode. We will strive to make the Yiwu cyber Expo a high quality, distinctive and effective e-commerce event by utilizing the advantages of Yiwu's world's largest commodity wholesale market and the advantages of developed logistics.

The Expo held in Yiwu will play a positive role in promoting the development of Yiwu's e-commerce industry and further improving the structure of Yiwu's Convention and exhibition industry.

Two, the promotion function and significance of this Expo to the e-commerce industry.

Today, with the vigorous socialization of Internet and e-commerce, a face-to-face communication platform that combines traditional and modern friends, pactions, exchanges and experiences will provide a vital role and reference for the healthy and vigorous development of the whole society.

2012 the holding of China Yiwu online Expo has opened up and accelerated the effective distribution channels for exhibitors, and has provided an interactive platform for brand marketing and product experience. At the same time, the Yiwu online Expo has truly presented a new trend, new trend, new trend, and new product exchange platform for the e-commerce market.

Yiwu e-commerce and online products fair

Three. The characteristics of this Expo are:

1, organizational structure, exhibition scale further enhance

As a supporting unit, the Yiwu Municipal People's Government participated in the work of the 2012 Yiwu Expo. Especially the Yiwu exhibition office gave guidance to the exhibition organization for many times, laying the foundation for the successful exhibition.

The first exhibition has 502 international standard booths, and 2012 international standard booths of China Yiwu cyber Expo 720, an increase of 218 booths over the previous session, an increase of 43%.

2, industry associations to participate in the exhibition to further enhance {page_break}

With the further improvement of the exhibition industry's influence, the business association of the surrounding area participates in organizing enterprises to participate in the exhibition.

Compared with the previous session, many new organizations have been added, such as Wuhan E-Commerce Association, Huaian e-commerce Pioneer Park, Wenzhou E-Commerce Association, Cixi Electronic Commerce Association, Lishui Qingtian network association, Panan industry and Commerce Bureau, Suichang online store association, Yiwu Express Logistics Industry Association, Yiwu Jiangdong, Chengxi Street Electronic Commerce Association and so on.

3, the scale and structure of participating enterprises will further improve.

Exhibitors mainly focus on the service enterprises derived from the hot Internet products and the e-commerce industry, which are distributed in the related fields, such as entity network supplier, IT, logistics, search, finance and so on.

This exhibition will be featured by famous brands such as products.

Shanghai tube Yi, Xiamen another city, Agricultural Bank of China, Xinguang jewelry, Mona Hosiery Industry, Wang Bin photo frame, smart world, STO, Yuantong express, China Post Express, pin pin Hui Electronic Commerce, Ali exhibition, Taobao world, Hui Qi Si department store, ocean and so on are also exhibiting, greatly improving the exhibition grade.

Among the exhibitors, there are 52 more than 150 booths in the brand enterprises, and more than 170 exhibitors in nearly 40 enterprises.

4, innovation and investment mode further innovation

This exhibition has added a lot of innovative elements on the basis of the investment form of traditional physical exhibitions.

For example, we should focus on attracting investment from some e-commerce network operators such as PNET, Ming Wan, Bo Bo, Wan Guo commercial network, Taobao mall, Ali exhibition and other platforms.

At the same time, with the help of mass mail, forum posting, etc., it will attract investment.

In addition, the Merchants Group actively takes the initiative to cooperate with the "e-commerce capital of China", Hangzhou's e-commerce industrial parks, Zhejiang China Information Industry Park, Amoy garden Electronic Commerce Science Park and e electric park.

Using business alliance platform of merchants and merchants to carry out investment promotion, establish relations with Jinhua business alliance, Shanghai business alliance and Suzhou business alliance, and promote a group of fans to participate.

At the same time, the organizing committee's investment promotion group has launched live broadcast of sina micro-blog, NetEase micro-blog, Tencent micro-blog, etc. for the Yiwu Internet Expo, timely and effectively released the latest preparations for the Internet Expo, so that the electricity supplier will have a deeper understanding of the Internet Expo.

5, exhibition and conference are combined, and supporting activities are rich.

At the same time, exhibitors take the initiative to cooperate with the Organizing Committee of the Internet Expo, such as Xiamen Yicheng Network Technology Co., Ltd. and Taobao University focus training, respectively, to hold a special forum at the exhibition site, and jointly hold the "distribution success of Internet Marketing Secrets" jointly with the online Expo. "How do grassroots businesses make SEO?" "Database Marketing - how to improve the return rate". "Traditional enterprise e-business new marketing thinking" has practical and practical experience sharing for participating businesses, so as to help businesses find their own network marketing mode, so that businesses can carry out extensive exchanges and cooperation with this platform, and also better publicize the Yiwu market, playing a positive role in promoting the development of Yiwu's e-commerce. The exhibition will combine exhibitions and conferences. There will be a number of thematic activities at the exhibition venue, including the China Yiwu e-commerce industry summit forum, the corporate brand promotion conference, and the passion June SHOW.

In addition, in order to recognize and encourage advanced and excellent work, according to the general arrangement of the general assembly, three of the most creative image awards, four of the best e-commerce brand awards, seven of the outstanding organization awards, and five of the relevant designated products sponsors.

Among them, the 2012 most creative Image Awards of China Yiwu Expo are: Jiaxing winter flower dress Co., Ltd., Yiwu Ben Lai Jewelry Co., Ltd., Yiwu STO Co., Ltd.

The winners of the 2012 e-commerce awards in Yiwu, Yiwu, China are: Zhejiang Post Express Logistics Co., Ltd., Zhejiang needle exchange Agel Ecommerce Ltd, Zhejiang Wang Bin decoration materials Co., Ltd., Zhejiang Mona Hosiery Industry.

The winners of the excellent organization award are Huaian Yiwu commerce and Trade City e-commerce Pioneer Park, Wuhan e-commerce industry association, Panan industry and Commerce Bureau, Suichang County website Association, Yiwu Express Logistics Industry Association, Yiwu Jiangdong Electronic Commerce Association, Yiwu West City E-Commerce Association.

The designated products of this year's online conference are: the Roewe series of Yiwu Ampang automobile sales company is designated for the fair; the Bonas brand gift socks of Zhejiang Bonas socks Co., Ltd. is the sponsor of the gift socks of the Expo; Zhejiang Hongyuan computer company is the "online exhibition sponsor" of the Expo; Yiwu Heng Jing water treatment equipment Co., Ltd. designated the "designated drinking water dispenser" for the Expo; "Shui Yi Du" water designated the bottled drinking water for the Expo.

6, exhibition service is more optimized.

There are special customer service centers in the office of the organizing committee, which handle customer related matters, consultation, business, booking ticketing services and so on.

The exhibition will also open a news podcast room, a community live room, a micro-blog live room, an online surfing area, a business rest area, a brand promotion area, etc., and provide a green channel for merchants to advance certification, and strive to provide the best service for merchants.

Four. Promotion and promotion of the exhibition

The Propaganda Department of the Organizing Committee of the Internet Expo integrates the four main media, such as network, outdoor, plane and TV, as the basis for publicity and promotion. With the unique market advantage of Yiwu, we plan and focus on multi angle and multi series propaganda to build a professional, mutual and fair trading platform.

The news media have reported the latest situation of the exhibition in various channels. The new media, the market guide, the Qianjiang Evening News, the metropolis express, Zhejiang TV, Jinhua daily, Yiwu TV, Yiwu business daily, the world online business, the world brand clothing shoes and hat net, Huaian Yiwu business city express, Yiwu hotline, and the major portals, various industry websites and many other media have carried on the omnidirectional soft propaganda for the Internet Expo. Meanwhile, with the help of search engine Baidu, the whole network coverage network alliance promotion has greatly enhanced the influence of Yiwu Internet Expo in the industry.