How To Do Publicity Work Overseas?

To effectively attract overseas exhibitors and professional audiences, it is far from enough to translate promotional materials and invitations into English. Just as we aim at potential exhibitors and professional spectators in our country, we only have good publicity materials which are not enough to enable participants to participate. We have to do a lot of follow-up work and ensure that once we participate, we can provide the perfect service that we can see and feel. So what do we need to do for overseas customers?

The tracking, interpretation and service of our target customers can be carried out more conveniently and expertly. After all, we have accumulated experience for many years and the Chinese language that everyone can use flexibly. We can even provide clear persuasion and persuasion to our customers by telephone. Meanwhile, domestic customers can also understand your exhibitions through various channels. As long as we do sponsor a promising exhibition, the recognition of these potential customers should not be a difficult task. But what about overseas potential participants? We can imagine ourselves going to a foreign exhibition and hosting countries that are generally considered to be not yet internationalized. What kind of information and services do you ask the organizers to provide?

Many of our exhibitors have done a lot of work, including the embassies and embassies in various countries, and the business organizations of various target countries. They are asking them to help organize their participation, and even make them as top guests. As long as we invite them, we are promoting and contacting potential overseas exhibitors at the same exhibition venues at home and abroad. But all of these are just presenting our products in front of our uncertain customers, and there is still a long way to go for their decision to purchase.

According to this principle, we must consider the construction of exhibition marketing service system from the decision making process of overseas customers.

How can we provide an international information supply system to enable overseas customers to understand the rich exhibition information instead of passively, and create the desire to participate?

How to participate in consultation with both sides in an effective and economic way?

Overseas participants have many years of International Exhibition psychology mode. Forcibly changing this mode will certainly weaken their trust in exhibitions. How can we provide personalized and smooth consultation services for overseas participants?

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Whether they are overseas or potential participants in the country, when they get a preliminary information about themselves, they will pay a lot of attention, because they are always looking for new markets and new opportunities for development. But for overseas enterprises, they need more information, better consultation and services than domestic customers. Domestic customers adapt themselves to domestic exhibitions in accordance with their own habits. Similarly, overseas customers are accustomed to using their own models to judge whether our exhibition is suitable for them to participate. When they can not or hardly get the information and service mode they have, it is inevitable that the exhibition decides to die quickly.

The construction of an international exhibition operation mode is not a technical problem, but a change of ideology and service mode. Instead of translating the necessary data into English, it is internationalized, because we are translating our Chinese thinking, which is to tell our overseas people in English by ourselves rather than building ourselves according to the needs of overseas markets. If our English materials are inaccurate or incomplete, or even use the wrong English, this is nothing more than telling our potential customers: our exhibition is terrible.