Zhejiang Jiaxing Private Enterprises, Domestic And Foreign Markets, Two Pronged Approach

Yesterday, the fourteenth session " Zhejiang Association "The eleventh session of the" Expo "ended. Despite the relatively large scale of the" Canton Fair "and" China Fair ", the scale of the exhibitors in Zhejiang is not large. In the "Zhejiang fair", Jiaxing attracted many foreign businessmen's eyes, successfully signed 6 major projects, and many private enterprises actively participated in the fair to seek overseas markets.

In line with the active pursuit of overseas investment, Jiaxing private enterprises have also felt the downward pressure of orders caused by the downturn in the US and Europe in the "Expo", and have intensified their research and development efforts to enhance their competitiveness through innovative products and further expand the European and American markets. At the same time, enterprises have also begun to adjust the market structure and make up for the loss of the European and American market by expanding the emerging market.

Enterprises actively innovate and expand the market

It is understood that the current " Expo "There are 31 Enterprises exhibiting in Jiaxing and 41 exhibitors. Clothing bags , leisure products, household appliances, small household appliances, etc. Due to the sluggish demand in the international market, the foreign trade order of our city has declined significantly since the beginning of this year, and the export volume of the entire foreign trade has dropped sharply. In order to enhance competitiveness, foreign trade enterprises are actively innovating products.

Zhejiang HSBC Warp Knitting Co. Ltd. said that since the beginning of this year, the market demand in Europe and the United States has been sluggish, and the volume of exports has dropped by about 10%. In response to the slowdown in market demand, their companies, on the one hand, are making greater efforts to innovate and dig deeper into the market demand, such as launching 150 new products at the same time in the "Expo", on the other hand, actively adjusting the market structure and expanding emerging markets such as Asia and Latin America.

It is estimated that more than 30% of the products displayed by Jiaxing enterprises are new products. All exhibitors have come up with their own innovative skills to attract customers to sign more orders.

People concerned with the foreign trade department of the city commerce bureau said that the global economic growth is slowing down, and the whole foreign trade environment is not good enough. Inevitably, the order volume is declining. If the enterprises want to be eliminated from the market during the economic adjustment period, we must speed up spanformation and upgrading, and enhance competitiveness through innovation, including product development, marketing innovation, brand creation, and market structure adjustment.

Overseas investment seeks overseas market

According to the introduction, the crisis facing foreign trade enterprises is not only a decline in foreign trade orders, labor costs continue to rise, production costs continue to rise, international trade frictions are heating up again, and RMB appreciation continues to increase, which also increases business risks. Many export oriented enterprises suffer from "foreign trade syndrome" and profits decrease month by month.

In order to get rid of difficulties, many Jiaxing enterprises are accelerating the pace of "going out", such as investing in countries with low labor costs.

Because of this, the overseas investment activities of this "Zhejiang Association" have been highly sought after by enterprises. In the Sino German investment promotion cooperation conference, overseas economic and Trade Cooperation Zone Investment Promotion Association and overseas investment exposition, Jiaxing has reached more than 5 enterprises, and some enterprises have not signed up in advance. From the perspective of enterprise structure, production enterprises prefer overseas investment activities, accounting for 85%.