Luxury Brands Are Developing Rapidly In Mainland China. Hugo Boss Will Open E-Commerce Platform.

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Tasted

With the rapid development of the market, they are ready to further open up the e-commerce market of Chinese luxury goods.

Last week in Beijing, China made the biggest show of German men's clothing in seven years.

We are planning to open their e-commerce platform this fall.

High street brand just entering China

It also chose to open its high-end shopping website this week.

"The platform we will set up will be the first luxury e-commerce platform developed and operated by our brand in the Chinese mainland market."

Hugo Boss Asia Pacific chairman and chief executive officer Li Xiuzhe said.

He said that the platform will set up logistics centers and distribution centers in China to serve Chinese customers better and faster.

"Luxury e-business platform is different from traditional e-commerce platform.

We won't win at a low price.

We attract customers through quality service. "

Li Xiuzhe said.

In 2009, YOOX, a world-renowned luxury e-commerce website, helped Emporio Armani set up a Chinese shopping platform for Chinese customers. In the next few years, e-commerce websites such as big brands mushroomed.

The founder of YOOX group and CEO Federico Marchetti said: "China has very big needs, but its quality inspection is not high end."

In China, e-commerce is widely used, but in the customer experience, there is a lack of high-end online shopping experience and services provided by luxury goods.

So high-end luxury e-business platform is increasingly stationed in China.