Domestic Shoe Design Is At A Low Ebb, Many Companies Employ International Designers.

Throughout the shoe industry, brand competition is becoming increasingly fierce.

Gone are the days when consumers could win consumers if they had good shoes.

The most difficult problem facing enterprises is "fashion" and "fashion".

In order to make the brand look more "foreign flavor", many enterprises have entered the fence to design foreign aid.

According to a survey, many domestic footwear brands have made signs to hire international designers, as if they were designed by international designers, and they could be recognized and favored by the market and consumers.

Insiders say that hiring foreign designers and design directors is a common phenomenon in domestic shoe enterprises.

Affected by this, many excellent domestic designers have chosen to create their own designer brand.

A Wenzhou businessman who runs leather shoes business said at the Zhongyi fashion Summit: "the company has strong production capacity and abundant capital, and is looking for one or two overseas designers to do the design, hoping to find the right person as soon as possible."

Beijing Institute Of Fashion Technology, Raffles School of international studies, Huang Yongsheng said that domestic shoe companies often measure the overall strength of their brands with international designers.

Domestic shoe enterprises pay higher salaries to foreign designers than domestic designers. The disparity of salaries makes some excellent designers in China have to find other ways of development.

The scarcity of domestic designers is one reason why foreign designers are getting more and more popular.

Domestic consumers' recognition of shoes has been divorced from the concept of "a pair of shoes that can be worn for several years as good shoes". Beauty and individuality have become the main criteria for contemporary young people to choose shoes.

Foreign designers have brought the trend of international shoe industry to the forefront of consumers. Therefore, brand enterprises began blindly following foreign products, or even imported designers.

At present, domestic shoe enterprises appear impetuous, hoping to quickly improve brand influence by employing international designers.

A brand name of "foreign flavor", and then invite several foreign designers, domestic shoe enterprises simply think that this can become an international brand.

However, the fact proves that this kind of expectation that brings new spirit and design idea to enterprises is often faced with acclimatization.

Foreign designers' "western style design DNA" is too pure. If they can not be improved in China, no matter how good the design is, they can not win the hearts of consumers at one stroke.

Zhang Zhaoda, a famous designer in China, once said that footwear design itself is a process of imitation.

The best design is to pcend in imitation, and to integrate into one's own ideas in imitation.

Therefore, how to perfect the combination of Chinese and local products while absorbing foreign designers' fashion inspiration is the only way for domestic shoe companies to develop.

To this end, the domestic shoe enterprises cooperate with foreign designers to be relaxed and pay attention to the combination of Chinese and Western cultures.

Foreign designers bring the latest trend information and design concepts. Chinese designers combine the preferences and habits of Chinese consumers to improve the design and create "nice and good wear" footwear products.

Domestic shoe companies can't get caught up in foreign circles.

Such blind behavior will make the enterprise completely lost.

Domestic shoe enterprises should choose foreign designers strategically according to their own culture and market orientation, so as to help China's entire shoemaking industry march towards the international stage.