Luxury Brands Are Optimistic About The Chinese Market.

It seems that all the showcases want to move to China to "reappear" - although the release is no longer the latest design, as long as there is a show, someone will see it, someone will have sales; those who come or from the future of China take this opportunity to come on, and they see the different Beijing they imagined - People's strong consumption and respect for the brand, and Alexander Wang says, "this place is different", so he put the world's biggest

Here we are.

An obvious gesture.

The display of the Chinese market is becoming more and more obvious and more and more sincere.

Although some people feel that the performance of these international brands is mostly due to money, or the "hypocrisy" is not so pure, almost all of them welcome these big names without exception.

In the "traditional" fashion has always been ranked in Shanghai after Beijing finally has the opportunity to exclaim, like a dried sponge, absorbing the external moisture and nutrients.

There is no reason why big names prefer Beijing.

Compared with the influence of various traditional ideas, the big cards are becoming more and more practical.

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"Consumers are more loyal to brands," said the head of PORTS's public relations department. This view has also been recognized by many international brands. In terms of these big brands, consumers in Beijing are not as high as consumers in Shanghai, but the pursuit of good things is much better than Shanghai consumers. They have the ability to spend money and spend money, especially the younger generation.

They see that "Beijing and Beijing on weekdays are two different worlds!" - people dress in expensive dresses, wear gorgeous jewelry, socialize with perfect expressions and actions, discuss various kinds of fun and culture, and, of course, have various evaluations of brands.

"This is a driving force for us to move forward."

The president of Longchamp said so before.

On the side, the price rises.

Coexisting with all kinds of good manners is the tacit understanding of the major brands.

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The price surge that had only been staged in July has been advanced to April this year, but this wave of price surges is like a stone thrown into the lake in today's "all rising" environment, which has not caused much ripple.

From 29000 yuan to 32500 yuan, will people buy less?

The smiling face package rose from 17000 yuan to 20000 yuan, will sales decline?

Facts prove not!

CLSA, a financial and investment business, said in a research report, "20 years ago, the Japanese were the main buyers of luxury goods in Asia, and now they are Chinese."

The Chinese not only buy very much in China, but also have a strong purchasing power abroad. "In this year's luxury sales in France, Chinese consumption accounts for 40%, while the Chinese consume Gucci and Prada accounts for 1/3 of global sales."

"Those who can afford 29 thousand yuan bags will never be able to afford more than 3500 yuan!" said Zhou Ting, a luxury goods research expert. "Luxury goods are more expensive to ensure their high-end status in the industry and consumers. That is to say, luxury brands are based on market demand and sales volume to decide whether or not to raise prices, and the better they sell, the faster they will go."

It seems that nothing can stop Chinese from buying luxury goods! Bain is optimistic in predicting the future of the 2012 luxury market: this year the luxury market is expected to grow 6%-7% to $261 billion 400 million.

The Chinese market will, as always, have strong purchasing power and will grow at 18%-22%, far exceeding the 2%-4% in the European market.

And China's growth, even in the percentage of price increase, remains at two digits, and consumption power is irresistible.

Add more Chinese characteristics

"We launched this series exclusively for Chinese consumers."

"This can only be sold in the Chinese market."

"The colors we choose are Chinese colors..."

With the frequent visits of big brands, such an introduction has never been interrupted.

Slow down.

Now more consideration is given to the market and localization issues. The impact of the explosive growth of Chinese brands and the impact of cheap and fast fashion brands has led to a sense of crisis for the big players. "Now people who are in fashion mix up and buy high fashion goods will also buy fast fashion products. You can't just sell things in other places, and have more things that can attract Chinese people."

Zegna image director AnnaZegna said.

Obviously, these big names who have held various major events in China have also noticed this problem. They have chosen products suitable for Chinese people, customized different styles for Chinese people, invited Chinese teams to create fashion shows together, or more junior, according to Chinese tradition, do things to "big", and live in HOLD with big scenes and big stars. In short, they try their best to maintain their internationalization while adding more Chinese characteristics, so as to gain more recognition.

Jean Paul Gaultier used to be "

The conference is not a concert. It is not appropriate to show the beauty of the fashion through the large screen display. You can't see the vivid face of the model and oppose the large-scale show. But in Beijing, the scale of the show has reached five or six hundred people. "Today's fashion world is different from 40 years ago!" Jean Paul Gaultier can only say so.