How Much Do You Know About The Invitation To The Exhibition?

How to draw up and implement an exhibition audience invitation scheme

The audience's invitation to work includes the arrangement of data collection and arrangement, the design arrangements for inviting advertisements or letters in different forms, the time to send invitations, and the budget of funds.

Control cost advance invitation

Generally, the audience invitation work needs to be synchronized with the exhibition booth sales, especially for professional exhibitions.

Professional exhibitions collect and collate the information of professional audiences. The workload is large and takes a long time.

Among them, the entry of information into the computer must be staffed separately.

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In the nature of the audience's positioning and invitation forms, the design of inviting advertisements or letters can be carried out.

The invitation time is different due to the different nature of the exhibition.

The general visitors' exhibitions usually send invitations within 30 days before the opening of the exhibition, or release the exhibition information through the media, or send tickets to specific groups.

The frequency of information released by the media and the number of tickets sent to a specific population should be considered not only according to the needs, but also the cost burden.

The exhibition that the professional audience visits usually launches the invitation work within 50-60 days before the opening of the exhibition.

In addition to releasing the exhibition information through the media, the invitation letter sent to the professional audience will be issued about 20 days before the opening of the exhibition, usually once every other week, and it needs to be sent two to three times.

The invitation letter of each post should be different, for example, the invitation card can be an invitation card for the first time. The second time can be an invitation to the exhibition's supporting activities, the invitation letter for the third time, and an invitation letter with a stand plan.

The use of e-mail to invite professional audiences usually requires more than three trips.

Each invitation is similar to the invitation to mail.

We should pay attention to the characteristics of e-mail in the design of invitation letters.

The theme of e-mail invitation must be clear so as not to be misjudged as spam by Internet filtering software.

Use mobile phone short message to invite professional spectators, arrange more to send during the week before and during the exhibition.

Generally, we need to arrange more than three pmissions.

The invitation for short messages should be concise and generally controlled at around 70 words.

The content of each short message invitation should be emphasized. The invitation language is mostly prompted to remind the professional audience to visit the exhibition in time.

The organizer of the exhibition invites professional spectators by e-mail or mobile phone short message. The platform should be established through Internet or telecommunication network.

Make good use of media and have a definite purpose

Inviting the general audience to visit the exhibition is mainly to release the exhibition information through the media, so as to achieve the purpose of telling the general audience.

In addition to newspapers, radio, television, websites and other mass media, advertisements such as bus bodies, building TV, outdoor road signs and outdoor billboards of buildings are also ways to inform the general audience through the other media in the city where the exhibition is located.

Information is also disseminating by sending tickets to exhibitions.

Inviting information from the general audience is mainly to inform the exhibition's scope and characteristics, the location and time of the exhibition.

The time of issuing information is usually arranged within a week before the opening of the exhibition, or even during the exhibition.

Generally speaking, the exhibition with more advertising input, more intensive information dissemination, and better coordination between advertising and news propaganda will have a greater impact on the audience, and the invitation effect is better.

There are six ways to invite professional audiences at the exhibition: first, to release exhibition information through the media; two, to invite by telephone; three, to send invitations by mail; four, to send invitations through the Internet; five to send invitation SMS through mobile phones; six to invite their customers through exhibitors.

Among them, telephone, mail letter and mobile phone short message are the main ways.

The media that invite professional audiences are mainly professional media related to exhibition subjects, that is, professional or professional magazines, newspapers or websites.

At present, there is a distinct upward trend in the exhibition of information released through websites.

The advantages of inviting the professional audience through the media are: the information capacity is larger, the information is kept long, the exhibition can be deeply publicize, the exhibition information and media information can produce interaction.

In terms of operation, the selected media and its content, form and time should be planned early, including the exchange of advertisements with booth and media.

Telephone invitations are the most effective form.

It is possible to know whether the other person is visiting by means of language communication. Even if the other side is unwilling to come, he can understand the reason.

Mailing letters to invite professional audiences is still the way for most exhibitions.

It needs the organization of exhibition organizations to have a relatively rich information resources of professional audiences.

The advantage is that it is more formal and polite to impress the addressee, but the cost of mailing letters is higher.

The annual exhibitions held regularly need to evaluate the effect of the invitation of the previous exhibition in time. If there are any problems, they should be adjusted when the new exhibition is released.