Believe In "Channel Is King" Wenzhou Shoe Brand Nuggets 2012 E-Commerce Market

The Wenzhou footwear brand, which believes in "channel is king", has stepped up the layout of large department stores and electronic commerce while consolidating and upgrading the existing chain monopoly sales network, so as to build a more scientific marketing network and seize more market share.

Yesterday, the 100th Shanghai shoe industry leather exhibition and the "famous name shop" docking exhibition were held yesterday. The 8 footwear brands of Wenzhou, Japan, Thailand, Zhuo Shi Ni, Ju Tian and beautiful beauty were all participating in the Wenzhou footwear brand. They intend to enter large department stores and strengthen e-commerce retail platforms as the "right arm" for enterprises to expand new markets.

The world's largest footwear exhibition company and the German GDS exhibition organized more than 30 international brand groups to participate in the exhibition.

AOKANG international, which was listed on Shanghai securities in April 26th, is also carrying its flag.

Italy Wanli Wade strongly participated in the exhibition.

At the exhibition site, most of the pavilions are displayed independently in the form of brand. The image of the pavilion has its own characteristics, fully combining the theme and positioning of the brand itself.

From Wenzhou

With the theme of blue, the museum combines art and life perfectly to create a simple European style.

Sun Lianli, general manager of Wenzhou shoes and leather industry women's shoes branch, general manager of giant shoe company, told reporters that the "blue Tour" of the great day has been attended by Kirsten, multi tier mozet, Wangfujing, Wanda and other shopping malls in GDS, Germany's Dusseldorf exhibition group.

In addition, the exhibition site is also familiar with the appearance of the electricity supplier.

The online shopping mall, which is funded by BELLE group, is the best seller of Tmall shoes.

According to the relevant person in charge of excellent purchase network, since July last year, the online purchase of shoes online has been more than 7000 orders, the category extends from the original shoes to clothing, and the brand has gradually increased some other brands at home and abroad from the simple BELLE "home". "We have just come from all over the research, and this exhibition also gives us a deeper understanding of some enterprises, and I hope there will be more harvest next."

According to introducing, excellent buy net already with Kangnai, red dragonfly, Paul to wait for Wenzhou shoe brand to negotiate good cooperation.

At yesterday's exhibition, Jin Zhexin, chairman and President of the Japanese Thai group, received several directors from Juhuasuan.

Jin zhe said that after the Japanese Knight group's Paul Knight brand has already been

The Jingdong mall has launched shoe shopping online, and the head of the electricity supplier has visited him repeatedly, mainly in the hope of deep cooperation with Japan and Thailand.

The exhibition will be hosted by the Ministry of Commerce, China's department store business association and Shanghai Baicheng Business Service Co., Ltd.

On the two day of this year, the exhibitors will continue to communicate with each other. In the same period, the "2012 Nuggets Internet" electronic business summit forum, the China retail chain shoe city board conference and the shoe City Summit Forum, the commodity plan and the popular symposium will be held.