China'S Online Retail Market Has Broken Through Eight Hundred Billion.

China Electronic Commerce Research Center recently released the 2011 China B2C e-commerce market survey report, 2011

The scale of the paction exceeded 800 billion, reaching 801 billion 900 million yuan, up 56% over the same period last year.

Among them, the clothing category with 203 billion 500 million yuan annual turnover, firmly sits in the B2C market in 2011.

It is reported that as of December 2011, the number of domestic B2C, C2C and other business models has reached 20750, an increase of 43.1% over the same period.

The number of online shopping users in China reached 203 million, an increase of 28.5% over the same period last year.

Mo Daiqing, an analyst with the China Electronic Commerce Research Center, believes that the online retail market can maintain a relatively high growth rate, which is closely related to users' consumption habits from offline to online.

In addition, more traditional retail enterprises have begun to layout the electricity supplier field, and the corresponding logistics, warehousing and service are also constantly improving.

In addition, many holidays in the second half of 2011, such as national day, "double eleven" and "double two", set off many rounds of online shopping climax, which has also become an important factor in promoting the rapid growth of online shopping in those years.

According to the center's monitoring data, as of the end of 2011, the top three of China's B2C online shopping market were Taobao mall, Jingdong mall and suning.com, which accounted for 51%, 18.5% and 3.3% of the market respectively.

The report is also correct.

The 18 areas of comprehensive department store, 3C, book audio and video, maternal and infant were investigated.

It turns out that the clothing online shopping market, with an annual turnover of 203 billion 500 million yuan, is the top spot in the 2011 B2C market.

No matter from the volume and quantity of e-commerce pactions, clothing and apparel products have become the largest online shopping products.

Followed by 3C, beauty and luxury.

The turnover amounts to 168 billion 120 million yuan, 38 billion 5 million yuan and 10 billion 700 million yuan respectively.

Reporters learned that since 2009, the scale of China's apparel online shopping market has been increasing year by year, and the growth rate in 2010 has been as high as 100.8%.

As one of the largest clothing consumers in the world, the whole garment market is in a period of steady growth.

"Unbalanced regional distribution", "keen on famous brand" and "prominent network security problems" are the three major characteristics of clothing e-commerce.

At the same time, the rapid growth of Internet users and the number of online shoppers and the expanding scale of online retailers have created a good external environment for the development of clothing e-commerce.

And for

With the ever expanding internal drive, Mo Daiqing believes that clothing as a daily consumer goods has a higher rate of repeat purchase, and the frequency of demand is relatively high.

On the other hand, the penetration of clothing online shopping still has great potential.