Children'S Wear Series Is About To Develop Rapidly In The Luxury Brand Market

In recent years, international brands LV, Armani, D&G, etc. have successively launched children's wear series. The strength of luxury brands in children's wear indicates that high-end children's wear is facing rapid development.

At present, the global children's luxury market has reached 10 billion dollars. The United States, Britain, France, Germany, Spain, Italy, China, India, Russia, Japan and other countries in the world High end children's wear Major consumer countries are growing at an annual rate of 6% to 7%. The per capita consumption of children's clothing in the United States ranks first in the world. Its per capita consumption of children's clothing is twice that in Western Europe and more than 40 times that in the Asia Pacific region.

The Forecast and Analysis Report on Production, Sales and Investment of China's High end Children's Wear Industry from 2011 to 2015 by the Prospective Industry Research Institute shows that China's children's wear market has developed later than the adult clothing market, and its maturity and competition pattern are far behind that of adult clothing. At this stage, the development of children's wear in China is gradually entering the stage of brand maturity. Relevant data show that there are about 400 million children aged 0 to 16 in China, of which children aged 0 to 10 account for about 80%. At present, the domestic consumption demand for children's clothing is about 2.3 billion pieces per year.

Due to the rapid growth of children, children's clothing has the characteristics of short wearing cycle, many styles and patterns, and large demand. It is estimated that the demand for children's clothing in China will increase by 10% in the next few years. By 2015, the size of China's children's clothing market can reach 140 billion yuan.

With the younger generation becoming parents, a new round of children's clothing consumption upgrade has begun in an all-round way, and China is becoming a high-end country Children's clothing An important emerging market in the industry.

The high-end children's wear industry research group of the Prospective Industry Research Institute said that, on the one hand, the disposable income of Chinese parents is increasing, on the other hand, they are almost stubborn to invest more money in their children. This gives retailers Luxury products Opportunities to enter new markets at all levels. The survey shows that in nearly 80% of families with three wage earners, the average monthly consumption of children has exceeded that of an adult. The pursuit of famous brands, emphasis on style, westernization and ostentation have become the prominent characteristics of Chinese children's ahead of schedule consumption.

In addition, Chinese parents have more opportunities to buy luxury goods for their children than parents in other countries. In addition to the children's birthdays, Chinese parents usually celebrate the "Hundred Days of Birth", the Spring Festival and Children's Day. Giving gifts is a traditional item to celebrate various commemorative days. In addition, some affluent consumers are also keen to celebrate Western festivals, such as Christmas, Easter and the baptism of newborn babies. Therefore, people have more opportunities to spoil the little emperors and princesses. This shows the attractive prospect of the children's luxury market.

With the increase of the number of newborn babies born every year and the acceleration of social and economic development in China, the scale of China's high-end children's wear market continues to expand. According to statistics, from 2006 to 2010, the industry scale achieved a rapid growth. The sales scale in 2010 was more than twice that in 2006, and the industry realized sales of 69.331 billion yuan, an increase of 18.29% year on year.

In the future, the number of children's wear production clusters in China will increase, the scale of industrial clusters will also expand, and production will further shift to clusters. With the expansion of market demand and the development of industrial clusters, the output will inevitably have a leap forward development. The number of children's clothing enterprises will increase significantly, while the number of self-employed businesses will decline. The division of enterprise levels is increasingly obvious, and the scale of leading enterprises will continue to expand.

At present, the United States, Britain, France, Germany, Spain, Italy, Russia, South Korea and Japan have all created world famous high-end children's clothing brands, such as Disney, Akabon, r100, DKNY, Gucci, COZCOZ, etc., which are all leaders in the high-end children's clothing market, affecting the clothing and clothing consumption of hundreds of millions of children worldwide. In the Chinese market, these brand enterprises occupy the high-end market and have strong monopoly power.

The high-end children's wear research group of the Prospective Industry Institute believes that although some enterprises in the high-end children's wear market in China have shown signs of development, compared with mature foreign brands, the development of high-end children's wear in China is still relatively difficult. Most of the enterprises are still in the production and sales stage of ordinary children's wear, and their products are positioned in the middle and low end market. China's children's wear industry is facing a comprehensive industrial upgrading.